GrowthBar is an SEO software tool in the most competitive space for online content: SEO.

Ranking organically for keywords in this space is hyper-competitive and often takes years.

Instead of waiting years to rank organically, we took a different approach: targeted link building to get GrowthBar listed on the best SEO tool roundups and websites, capitalizing on other websites’ existing rankings to drive 4,000+ signups in months, not years.

Here’s how.

The Solution: Targeted Link Building

With GrowthBar, we had to think outside of the box. Instead of traditional SEO where we create great content on site, we focused entirely off-site, pitching GrowthBar to the biggest websites in the space.

In doing so, we landed 100s of backlinks, press mentions, and brand features on hyper-relevant articles:

This drove both authority and traffic back to GrowthBar, resulting in thousands of new users acquired one the course of the year.

Results

• 4,000+ users / customers acquired from organic search
• Organic traffic hit 34,000 per month, increasing month over month
• First page rankings secured for 46+ keywords and counting

ActiveCampaign is in a hyper-competitive space. We’ve helped ActiveCampaign earn hundreds of high DR backlinks on niche relevant websites, earning #1 rankings for hundreds of keywords, fueling revenue, signups, and SQLs.

Here’s what we did and how we drove impact for their SEO growth engine.

The Solution: SEO and Digital PR Strategy

ActiveCampaign came with us with a distinct problem: they wanted to drive customers from organic search as fast as possible.

Most SEO strategies focus heavily on top of the funnel traffic, as it’s often easier to rank for long-tail keywords in your niche.

However, these informational terms don’t shorten your sales cycle and drive mass user adoption.

Instead, we targeted a variety of high-intent landing pages to rank organically and capture existing demand in the space.

By focusing our efforts to a narrow set of targets with conversion value, our 38% increase in organic traffic had a big impact on customer acquisition and organic growth.

The Results

• 38% increase in organic traffic for keywords directly in ICP, increasing SQLs, trials, and user adoption
• #1 ranking for high-intent keywords like “email subject line generator”
• #1 ranking for 450+ individual keywords

StuDocu came to us with a key problem: they were struggling to acquire users from organic search. Competition like Kahoot, Quizlet, and Course Hero were capturing the majority of search market share for study resources.

StuDocu wanted us to help them rank organically for key searches within their ideal customer profile: college students.

Here’s what we did.

The solution: off-page SEO strategy

First, we started by identifying StuDocu’s biggest gaps in content, backlinks, and brand mentions.

This allowed us to formulate a strategy to close competition gaps as fast as possible and secure high-authority brand mentions in less time.

With a big focus on brand mentions in publications that students consumed in mass, we drove a 2.5x increase in branded “StuDocu” search traffic, making a major impact on monthly site visits and user adoption:

In addition, we focused on off-page strategy around target publications, leveraging data and studies exclusive to StuDocu to land hundreds of authoritative backlinks.

This resulted in a 500% increase in organic traffic over the course of 14 months, taking their traffic from 932,000 per month to over 5 million organic visits per month.

How’s that for ROI?

The results

• 500% increase in organic traffic
• Organic traffic increased from 932,000 to 5,130,000 in 14 months
• #1 ranking for 16,000+ keywords
• 2.5x increase in branded “StuDocu” search traffic

Nav is a business finance company, competing in one of the most coveted spaces on the internet: finance, loans, credit cards, and more.

Being a YMYL (your money your life) niche, Google places extreme weight on E-A-T (expertise, authoritativeness, and trustworthiness).

When people are spending money or making big decisions that can impact their life, Google wants the best source of information to rank first.

The problem? Giant publications like NerdWallet have been ranking #1 for years, spending millions per month on SEO.

The Solution: authority backlinks and SEO strategy

It’s a myth that you can’t compete with giant brands like NerdWallet. Your strategy needs to be fine-tuned and your backlinks must be high in authority to compete.

We worked with Nav to formulate an SEO strategy that closed competitor gaps between them and their biggest search competition.

By identifying backlink and keyword-supporting content gaps, we were able to determine a road-map that would generate results over time.

Within just a few months we were able to outrank NerdWallet and claim the #1 spot for business credit cards, driving over $140,000 per month in revenue for Nav:

How’s that for ROI?

Results

• #1 Ranking for “business credit cards”
• #1 Ranking for hundreds of “credit card” keyword variations
• $140,000 per month in revenue added to pipeline
• 1,300% return on investment

Growth Ramp is a consulting firm that helps startups with brand positioning, go-to-market strategy, pricing and product strategy, and more.

They have helped both early and later stage startups like Decibite and BigCommerce.

Growth Ramp came to us with a problem: they wanted more sales qualified leads in their pipeline from high-value potential clients in the technology startup space.

Working with Growth Ramp, we took control of their SEO strategy with the goal of reaching ideal customers to drive leads and revenue.

The Solution: turning SEO into a customer growth engine

Growth Ramp came to uSERP for help to turn SEO and organic search into a lead generation channel for their consultancy.

uSERP focused where efforts were fastest: capturing existing search demand by targeting high-intent keywords.

uSERP acquired Growth Ramp valuable backlinks and branded mentions on publications their ICP reads:

Doing so generated high-quality leads in days, rather than months of waiting for content to rank.

In addition, uSERP targeted high-intent publications to increase contextual backlinks and subsequently rankings on Growth Ramp that drove thousands of qualified buyers to the site each month:

So, what are the results of our work together?

Results:

• SQL increase of 300%
• Average client LTV of $60,000+
• Clutch.co review: 5 stars!