The internet is essentially a link-connected network of pages. Google and other search algorithms (including AI) decide whether or not to send users to your website pages based on the quantity and quality of other pages linking to your website. If you want Google to send more people to your website, you need more quality backlinks.
90% of backlinks are worthless, and 90% of SEO and link building agencies are happy to sell those worthless backlinks to you. Quality backlinks are links from reputable, authoritative, and trustworthy websites that tell Google's algorithm to send you relevant traffic that converts into qualified leads, premium clients, and increased MRR.
Most link building agencies focus on quantity over quality, using large volumes of links to distract from a lack of other results. We do the opposite. uSERP's link building services focus exclusively on high-authority backlinks with a white-hat, content-driven approach designed to achieve KPIs and real business outcomes.
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Our quality-first link building approach has earned awards from industry-leading brands like Growth Ramp, SFGATE, Single Grain, and DesignRush, but we’re especially proud of our consistent recognition by Clutch as both a top link building agency AND a leading SEO company.
Clutch rigorously evaluates B2B agencies based on verified client feedback, industry expertise, and market presence. Earning multiple Clutch awards means our link building agency isn’t just making promises—we’re consistently delivering measurable results for clients in competitive industries like SaaS, fintech, and enterprise software.
Top Ranked SEO Company
Top Link Building Company
Top Link Building Agency for Finance
We provide so much more than a simple buffet of link building services. Our process starts with a full SEO audit and finishes with measurable progress toward your target KPIs and business outcomes.
Our process starts with analyzing your current website, backlink profile, SEO performance, and competition. We aren't here to build you random links. Our goal is to build out a specific backlink profile that will outperform your competition in driving relevant traffic, qualified leads, and premium customers to your business through search. In our experience, very few in-house or agency SEOs understand what this type of backlink profile should look like. It's a very specialized skillset and one of many reasons we were able to nearly double organic traffic for Monday.com, despite them having a huge internal SEO team. With your target backlink profile in place, we get to work building high quality, authoritative backlinks from start to finish.
At this point, most link building agencies will use AI to spam the internet, damaging your brand and getting you exclusively worthless links in the process. We do the exact opposite, using manual outreach to leverage and build upon our relationships with large brands and publishers. We do not pay for links! We follow a 100% white-hat SEO strategy that not only results in the most authoritative links you can acquire, but also positions your brand as legitimate authority and above-board player among the brands and publications within your industry. Our process is completely transparent, and you'll have access to a regularly updated roadmap with all of our outreach, opportunities, and statuses.
Every week, we'll transparently show you the results of our efforts. You'll get to see each premium link that we build for your business, within context, and we will happily explain why and how each link is high-quality and designed to build authority for your website and brand. We'll also gauge the real-time impact of these quality backlinks on your domain authority and content rankings, doubling down on the link building strategies that are having the largest impact from month to month. We'll also provide you with SEO inputs and recommendations to improve your organic traffic, like internal link analysis, content optimization, and more.
Every month, we'll hop on a strategy call with you to gauge the real, measurable impact of our link building services toward your KPIs and highest priority outcomes. Our clients typically see a notable KPI lift within two months of starting our link building services, and we don't stop there, whether it's helping a small business like Onboard reach their first 6-figure year, an established SaaS like Nav double revenue to $24M in just 12 months, or a $26B enterprise brand like Monday.com increase organic traffic by 78%. We also use these monthly calls to synchronize our efforts with your in-house team, showcase high-performing content and promising keyword categories, and make any strategy adjustments needed to meet your goals. In addition to our monthly meetings, we also provide 24/7 access to our team through Copilot and provide quarterly reports that provide a deep-dive into your SEO performance and progress.
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Competent link builders start at $60k per year for SMB projects. At an enterprise level, you're looking at 2-3x that cost for effective talent.
You'll be spending at least $10k per year for the SEO, Content, Email Finder, and Outreach Software you need just to participate.
Effective link building requires specialized skills and workflows that aren't relevant to other in-house SEO tasks and needs.
And after all that, you still won’t have guaranteed links, the support of a highly experienced team with a proven track record of real business outcomes, or the types of link building partnerships with high-DR websites we can provide instantly.
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Nav is a business finance company, competing in one of the most coveted spaces on...
If you’ve ever enjoyed a high SERP position— and the abundance of traffic it provides—...
Rather than spamming campaigns, we take a content-driven outreach approach focusing on quality, not quantity.
This link building process looks at websites in your niche and industry currently linking to not-found pages and claims backlinks.
We identify existing high-traffic articles relevant to your niche and get your links placed in those articles, capturing traffic and authority.
Our SEO agency is ready to write high-quality content and pitch it to the biggest websites in your niche, acquiring links for your site.
We implement targeted outreach campaigns to transform your brand mentions without backlinks into valuable, hard-earned backlinks.
We use strategic storytelling and media outreach to earn high-authority backlinks that increase brand awareness and visibility in addition to search rankings.
We prioritize cultivating solid, long-term relationships within your industry to consistently acquire top-tier, highly relevant backlinks for your site.
Legitimate link building services help websites acquire high-quality backlinks from authoritative sources to improve search engine rankings, organic traffic, and domain authority. These services typically involve outreach, guest posting, digital PR, niche edits, and content marketing to secure links from relevant and trusted websites. The goal is to create a natural and diverse link profile that signals credibility to search engines like Google and drives relevant traffic, qualified leads, and premium customers or clients to your website.
Link building services provide a strategic and scalable way to build a competitive backlink profile for a website through the acquisition of high-quality backlinks, which are essential for improving search engine rankings, increasing organic traffic, and boosting domain authority. Link building requires a number of specialized skills including specialized strategy, outreach, and content creation, which are difficult to acquire in-house. Additionally, leading link building agencies like uSERP have the expertise and relationships needed to secure placements on high-authority sites that are otherwise difficult to access. Beyond search rankings, link building services also drive direct referral traffic, expand brand awareness, and position businesses as thought leaders in their niche. When your website is the first result in Google for numerous keywords in your niche, new visitors assume you are the leading authority in your space, regardless of the age or size of your business.
The cost of legitimate link building services vary depending on factors like link quality, industry, and the number of backlinks acquired per month. Prices typically range from $5,000 to $25,000+ per month for high-quality, white-hat services, and if you are paying notably less than $1,000 per link placement, you are most likely receiving a worthless or even harmful link that will hurt your SEO efforts in the long run. White hat link building is not paid link placement. You are paying an agency like uSERP to go through an organic link placement process that involves some combination of outreach, exceptional content, and cross-brand partnerships. You can occasionally find freelancers who can help you place a handful of organic links at lower pricing, but for consistent, organic link placement at the scale needed to 2x MRR, 3x Leads, or 4x organic traffic… the types of results we get for our average client… there are only a handful of competent link building agencies to choose from, and all of them start at around $10,000 per month. Click here to review our transparent pricing models.
Yes, quality link building services are one of the most effective ways to improve SEO performance, as backlinks are a major ranking factor in Google’s algorithm. The internet is essentially a link-connected network of pages. Google and other search algorithms (including AI) decide whether or not to send users to your website pages based on the quantity and quality of other pages linking to your website. If you want Google to send more people to your website, you need more quality backlinks. High-quality backlinks from authoritative websites increase domain authority, improve rankings for competitive keywords, and drive targeted referral traffic. Link building is not the only component of SEO. It works best when combined with strong on-page SEO, high-quality content, and a solid technical SEO foundation. But in our experience, for companies that have crossed the $1M/yr revenue milestone, the website’s backlink profile is typically the most deficient component in their SEO efforts, and building premium backlinks often immediately and massively lifts SEO performance across the board.
“White hat” link building services always follow Google’s link building guidelines and focus on acquiring backlinks through ethical, long-term strategies like guest blogging, digital PR, and content marketing. The term “white hat” was coined to differentiate from “black hat” link building, which uses short cuts and manipulative tactics like buying links, private blog networks (PBNs), and spammy automated links. Black hat link building was very popular prior to Google’s transformative Penguin and Panda updates beginning in 2011, which massively decreased their effectiveness and carried stiff penalties for websites Google caught using these tactics. Just because links are “white hat” however, doesn’t mean they are considered quality links or premium links. Just because a link is organic, doesn’t mean it will benefit your business. In fact, most backlinks won’t benefit you at all. “Quality links” typically refer to links that are contextually relevant to the site and content you are wanting to rank. “Premium links” refer to contextually relevant links from high-authority domains that can transfer a ton of trust and visibility to your website when they link to you.
A lot of link building agencies will tell you that SEO is a long-term strategy that requires 6-12 months to see results. While this may be true for a brand new website in a competitive space, for most businesses, link building services should provide measurable results within 3 months at the latest. Our average client sees notable KPI lifts within two months. As we mentioned earlier, the most common SEO deficiency we see for established businesses is the backlink profile, especially in the B2B and SaaS spaces where we work the most. And that means that building out premium links tends to immediately fill in the gaps that have been holding the rest of the business’ SEO efforts back. If your SaaS or B2B company has been investing in SEO but not seeing measurable KPI lifts, it’s possible that your SEO work has been done poorly, but it’s far more likely that your backlink profile is holding you back.
Look for a transparent, reputable agency with a proven track record of acquiring high-quality, relevant backlinks in your industry. Ask for case studies, client testimonials, and examples of links they’ve built. Avoid agencies that guarantee rankings or sell cheap bulk links, as these can lead to penalties. A good link building service will focus on long-term value, ethical practices, and a customized strategy based on your business goals and target KPIs. We built uSERP specifically to be the best link building agency in the B2B and SaaS industries, and we have impressive case studies across a wide range of business sizes to prove our value. But whether you work with us or not, just understand that the vast majority of links being built by “link building agencies” are worth very little, if anything at all. It’s better to invest a smaller SEO budget on content and technical SEO than to waste it on cheap links.
You can do DIY link building, but it requires significant time, effort, and expertise in outreach, content creation, and KPI-focused SEO strategy. It’s nearly always more cost-effective to work with a premium link building agency like uSERP than to attempt link building in-house. We know that sounds self-serving, but consider two facts before making assumptions. First, Monday.com, a $30B company with over 100 employees working on SEO, turned to us for a link building campaign that nearly doubled their organic traffic. Those 100+ employees are not incompetent. It’s just that link building is a very specialized skill and a very network-driven pursuit, so our connections within the SaaS and B2B spaces allow us to get results that you simply will not be able to achieve in-house. The second fact is that the vast majority of SEO agencies white label their link building through uSERP and other top link building agencies. In other words, the best SEO experts don’t even try to do link building themselves. They would rather pay us to the do link building for their clients, because they know we’ll get better results for the exact same budget, and great results mean long-term client retention for their agencies.
High-quality link building services like those from uSERP use a wide variety of organic link building methods, including broken link building, guest post link building, niche edits and resource creation, unlinked mentions outreach, Digital PR link building, and many more. These methods often involve the creation of valuable content assets, such as original research, infographics, and industry reports, which naturally attract backlinks. Additionally, relationship-building with journalists, bloggers, and industry influencers helps secure editorial mentions and high-quality placements.
The most important metrics when measuring link building success are the exact same metrics you use to measure your business’ success: Revenue, Net Profit, MRR, Qualified Leads, etc. If your link building and SEO efforts aren’t providing a notable lift to your critical KPIs, they probably aren’t working. That said, considering that your SEO team and link building agency don’t have any control over your conversion funnels or product/market fit, there are a few other metrics you can look at to evaluate your the value of these efforts: domain authority (DA) or domain rating (DR), organic traffic, keyword rankings, and referral traffic from acquired links. Other important indicators are the number of high-quality backlinks gained, improvements in search engine rankings for target keywords, and conversion rates from organic traffic. A good link building agency will ask you what metrics matter to your business and then hold themselves accountable to those metrics over the course of your work together.
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