Our client, PandaDoc, was struggling to rank for competitive industry terms like “business proposal software” and “contract management software.”

Due to the large amount of competition in these spaces, acquiring more links is key to improving your ranking potential.

The only issue is: acquiring mentions and links naturally from top-tier publications is often pure luck.

That’s why PandaDoc came to us to help them grow their link mentions, and in turn, improve content rankings and drive direct referral sign-ups.

The Solution: Link Mentions

Link mentions are instances where your brand is mentioned and subsequently given a backlink in content online.

These link mentions have compounding benefits: (1) Signals to Google that your content is authoritative (2) improves your ability to rank for that given keyword (3) scales your domain rating (4) and drives direct referral traffic:

With PandaDoc, we were able to land link mentions for their landing pages on some of the top publications in their space:

The Final Results?

  • 18 individually selected publication targets
  • Domain ratings ranging from 75-95
  • Acquired backlinks from 18+ unique domains in one month
  • Rankings improved on target pages / keywords by an average of 50%, many of which moved from the second page to top of the first SERP