Company Overview
Nav is a business finance platform helping small business owners access credit cards, loans, and financial products.
It operates in one of the most competitive verticals on the internet, going head-to-head with publications like NerdWallet that spend millions per month on SEO.
The Challenge
Competing in finance SEO means facing entrenched, high-authority incumbents with enormous budgets.
NerdWallet had held the #1 position for “business credit cards” and hundreds of related terms for years.
Nav had the product but lacked the backlink authority and content positioning to challenge them in search.
The Solution
uSERP conducted a gap analysis comparing Nav against its primary search competitors — identifying both backlink deficits and keyword opportunities where targeted authority building would move the needle fastest.
Rather than competing broadly, the strategy focused on acquiring high-authority backlinks in the finance vertical and supporting them with content optimised for the highest-value commercial queries.
Within a few months, Nav outranked NerdWallet and claimed the #1 position for “business credit cards” — a term directly tied to pipeline revenue.
Results
- #1 ranking for “business credit cards”
- #1 ranking for hundreds of “credit card” keyword variations
- $140,000/month in revenue added to pipeline
- 1,300% return on investment
“My number one keyword target was to rank for was “business credit cards.” With uSERP’s help scaling top-tier links, we outranked NerdWallet and CredCards.com”
– Garit Boothe, SEO & Content Marketer at Nav.
See what uSERP can do for your category. Book your free strategy call today.
