We help SaaS brands drive revenue from organic search 10x faster than hiring in-house. No recruiting, hiring, training, and micromanagement. Partner with uSERP as your SaaS SEO agency and acquire customers before your competitors can even post a job board.
Trusted by SaaS unicorns (and those that want to become one)
We know SaaS SEO inside and out. We own our own SaaS companies, are invested in many of our SaaS partners, and our team has helped SaaS businesses hit their MRR targets at every stage of growth.
Forget vanity metrics. We ONLY do SEO designed to increase MRR and sales qualified leads. Our SaaS SEO services are best initiated after your series A, but if you need help transitioning your series B into a unicorn IPO, Monday.com will tell you to hire us.
We act as an extension of your marketing team but with the type of expertise you will never be able to afford in-house: covering full-scale SEO strategy, technical SEO, content strategy and production, and digital PR. You will get cost-effective results 10x faster with our SaaS SEO agency than any other option your funding can buy.
Most SaaS SEO agencies focus on traffic volume. They want to show you big traffic numbers to distract from weak performance on the metrics that actually matter. We research and develop a content strategy that prioritizes commercial intent keywords and gets real prospects to your website. Then, we create best-in-class content that can both attract prospects through SEO and convert qualified readers into free trial signups, paid users, or warm sales prospects.
Most SaaS SEO agencies publish content to your blog, check off the deliverable, and move on. The uSERP team understands that SaaS SEO growth is a networking game. We distribute your content directly to decision makers and users to fuel customer acquisition. And we leverage that content to build premium backlinks, earn high-authority PR for your brand, build trust equity through non-competitive partnerships, and so much more.
We don't do vanity metrics, and we don't do publish and pray. Your MRR and customer acquisition goals are our goals. We start with metrics like traffic potential and CPC, then transition directly into priority KPI evaluation to make sure everything we do is driving real customer acquisition. Our monthly strategy calls are built around evaluating KPIs, doubling down on what's working, and evolving your SaaS SEO campaign in an increasingly positive-ROI direction.
68% of online experiences begin with a search engine. And 94% of those searchers click on organic results, not ads.
SaaS unicorns like Canva and Zapier cite SEO as their number one acquisition and growth source. SEO for SaaS companies is a compounding channel that can fuel customer growth for years without paying for every additional visit or conversion.
We partnered with monday.com for the last few years as their sole provider of SEO from content strategy to link building. And within two years, we earned 5,262+ first page ranking keywords, driving millions of visits per month leading to an IPO and dominant market share growth in their space.
Caleb Frankel
Co-founder & COO of Early Bird (Fintech SaaS)
“We’ve gone from an unknown brand in the space to one that is thought of as a market leader. We’ve seen our site traffic increase from nothing to 70,000 organic visitors per month in 16 months.”
Bo Herlin
Growth Marketing, Canopy
“They’re knowledgable, reliable, highly competent, and trustworthy. Unlike some other SEO agencies I’ve worked with, I felt right away that they were up to date with modern SEO practices and understood where they fit in to the broader growth needs of the business.”
Devesh Kumar
Freshworks (NASDAQ: FRSH)
“If you need content in the SaaS space, I’d recommend them because of their content quality, diligence, and professionalism.”
Schedule an intro call together where we’ll chat about your business, your team structure, your current marketing mix, and dive deep into actual SEO opportunities that can grow your business from pipeline to bottom line. You’ll know if we’re a good fit in just 19 minutes.
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Contrary to what most agencies will tell (read: sell) you, SEO isn’t right for every SaaS company, and it can depend on what stage of business you’re currently in. We don’t hard-sell. If SEO isn’t right for you yet, we’ll tell you point-blank. For example, if you’re still developing your product and don’t have product market fit, it’s likely too early to invest in SEO for your SaaS. If your product requires a pivot in the marketplace that varies greatly from your initial launch strategy, you’ll have tons of content and PR around nonexistent offerings, driving the wrong traffic.
Is your SaaS company ready, comfortable, and funded with enough runway to deploy at least $60,000 into SEO over the next 6 months? Any less and you’re often compromising speed and quality, and initial articles are best driven by the founders themselves at small, community-driven scales. Lastly, do you know your ideal customers and market well enough? Without deeply knowing who you serve and why, SEO strategies can miss the mark with your target customers.
Many SaaS companies can reach their series A through paid marketing, typically using Meta ads and Google Adwords. But very few SaaS companies can reach their series B or IPO on paid ads alone. It's simply not scalable enough for that sort of reach. This is why most founders and VC advisors start getting serious about SEO after their series A funding comes in. SEO provides a cost-effective way for SaaS companies to get in front of increasingly large pools of their target audience month over month, with the ceiling often being millions of monthly visitors (imagine the cost on millions of paid visitors from Facebook). Even better, SEO-driven visitors typically engage with the company through an exceptional piece of content that provides free value, establishes the SaaS company's authority and value, and makes builds trust equity heading into the signup and onboarding processes. In other words, SEO leads convert better and have higher LTVs than paid media leads.
And while all this sounds great, SEO is a zero-sum-game marketing channel. You are either beating out all your competitors to secure clicks for important keywords... or your competitors are beating you. An experienced SaaS SEO agency like uSERP is used to this challenge. We aren't afraid of competition. We've been beating out 8-9 figure companies for years and helping our clients crush their growth targets and hit key milestones like their series B funding round or even a unicorn IPO. If you're serious about making your SaaS a market leader, we're the SaaS SEO agency you hire.
The ROI of hiring a proven SaaS SEO agency nearly always surpasses that of an in-house team, particularly for early-stage or scaling SaaS companies. Early stage SaaS companies rarely have the budget to hire a team with even half the skill, experience, and track record that the uSERP team brings to the table, and rather than needing to time you don't have posting to job boards, reviewing candidates, conducting rounds of interviews, training new staff, etc... just for the type of mediocre results you'd expect from a competent-but-affordable in-house SEO team, you want expert SEOs who’ve actually worked on and been successful with numerous SEO campaigns at your current stage of growth.
With uSERP, you’re hiring a SaaS SEO agency with decades of experience growing businesses just like yours, from Series A to IPO. We integrate directly into your Slack channel, and we guide your strategy with internal teams to ensure we’re hitting KPIs. And we're really good at all the super complex stuff that is difficult to hire for: high authority link building, effective digital PR, partnership outreach, high-level content creation and distribution, ranking for massively competitive keywords, etc.
The results we get for our clients surpass the results most Fortune 500 companies are getting from their in-house SEO teams, let alone the results you could expect from a handful of early stage hires. If you are serious about reaching IPO or having a large exit, you need SEO, and you need a SaaS SEO agency like uSERP behind the wheel.
Our approach to SaaS SEO has been developed and refined over year of hands-on experience with this exact question in mind, and over the last few years, it's had to rapidly evolve to continue driving results as the nature of search and SaaS adapt to AI. Fortunately, while many things change, many more stay the same, and our foundational commitment to network building, best-in-class content, quality over quantity, and persistent KPI focus remain as powerful and central to SEO results as ever before.
Our strategies focus on targeting revenue-focused keywords, creating and promoting market-leading content, manual-outreach link building and networking, and doubling down on what drives MRR growth and lowers CAC. We focus heavily on building a quality backlink profile. Quality backlinks cost more, but they produce far better results both short and long term for organic visibility. A top-tier link from a DR80+ publication is worth 100+ low quality links from PBNs and guest post farms. Our approach drives results far beyond simple organic traffic. Being featured in real publications creates brand awareness and brand credibility, as does showing up first for popular search terms in your industry. Everything we do is designed to help you grow the real market value of your SaaS brand.
When done correctly by a SaaS SEO agency like uSERP that lives and breath SaaS growth, absolutely. The vast majority of purchase decisions begin with a Google search. And 96% of searches click on organic results, not ads. That means SEO is critical for capturing the vast majority of your target market. When done well, a proper SaaS SEO strategy will target keywords and topics your target customers are searching to pull in traffic, build brand awareness, capture leads, and close deals.
Yes and really, you want to be doing both. Investing in SEO alongside PPC is one of the most effective ways to maximize your SaaS company’s long-term growth and customer acquisition efficiency. While PPC delivers instant visibility and leads, it comes with a high customer acquisition cost (CAC) that increases over time as competition grows. SEO, on the other hand, builds a sustainable traffic source that reduces dependency on paid ads and will massively reduce CAC over time.
A dual strategy (SEO + PPC) helps you dominate search engine results pages (SERPs) by appearing in both organic and paid listings, increasing credibility and click-through rates. Even more importantly, insights from PPC (e.g., high-converting keywords) can inform your SEO strategy, ensuring you optimize for terms that drive the most revenue. SEO results can also inform our PPC strategy, making each more effective when done simultaneously. This is why most strategic SaaS startups use paid advertising initially to help them find product/market fit and scale to their series A, then begin investing in SEO to scale to their series B and then IPO.
Many SaaS SEO agencies emphasize that SEO is a long-term investment, often requiring 6-12 months to see significant organic growth. While this timeline may apply to brand new startups in hyper-competitive spaces, a typical SaaS business should expect to see measurable results within 2-3 months. Our average client sees notable KPI lifts within two months. That's in in large part due to our status as the premier link building agency within the SaaS and B2B industries.
For most SaaS companies, the biggest SEO bottleneck isn't a lack of content or technical optimization, it’s a weak backlink profile. High-quality backlinks are crucial for domain authority, competitive rankings, and faster indexing, yet many SaaS brands neglect this aspect of SEO, partially due to ignorance, but mostly because it's a highly specialized skill that even most SEO agencies aren't able to offer effectively. uSERP provides white label link building to many of the top SaaS SEO agencies in our industry, and while we're happy to do so and help them get better results for their SaaS clients, the reality is that we can do a lot better job for you when we're running every aspect of your SEO campaign.
Early-stage SaaS companies that are bootstrapped or still working towards their Series A should expect to pay between $5,000-$10,000 per month for full-service SEO. If you can't comfortably afford $5,000 per month, you likely should prioritize scaling paid acquisition channels and dialing-in product/market fit.
Positive-ROI SaaS SEO investment starts between $10,000-$25,000 per month, depending on your niche, competition, and target audience. SEO is a zero-sum-game marketing channel, and while a highly experienced agency like uSERP is going to get you 10x results for the same budget, if all your competitors are spending 100x what you're spending on SEO specifically, you have a much steeper hill to climb.
While we typically work on a retainer model, we are also open to equity-inclusive partnerships for promising SaaS companies that are on a Series A trajectory and could benefit from a bigger SEO push than their current budget would normally allow for. We've been in this space a long time and are very good at identifying and catapulting winners, so regardless of where you're SaaS business is at, schedule a call with us and at minimum, we'll help you get clarity on what the most critical next-steps are for marketing growth.
We love working with in-house SEOs and SEO teams, both due to the complexity of SEO and the improved continuity before, during, and after our engagement with your SaaS firm. If you have the budget to work with a top-tier SEO agency in addition to your existing in-house resources, our team at uSERP knows how to direct and leverage your in-house team to scale even faster.
If you're budget doesn't allow for both, the important question is whether or not you're getting the results you need, and if not, why. This is something we can help you with. For example, many of the SaaS companies we talk to have great in-house teams creating exceptional content and running well-optimized websites, but their site's backlink profile is bottlenecking results. This isn't necessarily their fault. Most in-house SEO's don't have the specialized knowledge or the necessary budget to build out a competitive backlink profile. In fact, most SEO agencies don't even have that sort of expertise. That's why uSERP provides white label link building for many of the top SaaS SEO agencies you've heard of and maybe even considered working with. Hop on a call with our expert, and we'll help you identify where the gaps are in your growth and what the most cost-effective way is to fill those gaps and get the results you need.
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