The SaaS SEO Agency: From Series A to IPO
We help SaaS brands drive revenue from organic search 10x faster than hiring in-house. No recruiting, hiring, training, and micromanagement. Partner with uSERP as your SaaS SEO agency and acquire customers before your competitors can even post a job board.
Trusted by SaaS unicorns (and those that want to become one)
We’re a group of SEO experts who’ve lead SEO at and for SaaS companies. And we own our own, too.
We own our own SaaS companies. And our expert SEO team comes from some of the world’s best SaaS companies. We eat our own SEO dog food and implement real SaaS SEO strategies that increase your MRR and sales qualified leads.
We act as an extension of your marketing team, covering full-scale SEO strategy: technical SEO, content strategy and production, and earning top-tier backlinks from digital PR.
Drive revenue from organic search 10x faster than hiring expensive in-house employees that drain time and resources.
Identify Revenue-Driving Keywords
We research and develop a content strategy that targets keywords your ideal customers actually search for at all stages of the buying journey. Then, we create best in-class content assets that capture attention, build trust, and drive sign ups.
Earn High Authority PR
Then, we take your newly published content and distribute it to the top SaaS sites in the world, getting the right eyeballs on your offering. We don’t drive traffic for the sake of traffic. We distribute your content directly to decision makers and users to fuel customer acquisition.
Performance and Data Driven
Using metrics like traffic potential and CPC, we model out your fastest path to ROI positive. Your MRR and customer acquisition goals are our goals. We build you a world-class SaaS SEO engine that drives tangible growth beyond awareness and into acquisition.
Why SEO is THE acquisition channel for SaaS
68% of online experiences begin with a search engine. And 94% of those searchers click on organic results, not ads.
SaaS unicorns like Canva and Zapier cite SEO as their number one acquisition and growth source. SEO for SaaS companies is a compounding channel that can fuel customer growth for years without paying for every additional visit or conversion.
We partnered with monday.com for the last few years as their sole provider of SEO from content strategy to link building. And within two years, we earned 5,262+ first page ranking keywords, driving millions of visits per month leading to an IPO and dominant market share growth in their space.
SaaS SEO Agency Testimonials From Industry Leaders
Caleb Frankel
Co-founder & COO of Early Bird (Fintech SaaS)
“We’ve gone from an unknown brand in the space to one that is thought of as a market leader. We’ve seen our site traffic increase from nothing to 70,000 organic visitors per month in 16 months.”
Bo Herlin
Growth Marketing, Canopy
“They’re knowledgable, reliable, highly competent, and trustworthy. Unlike some other SEO agencies I’ve worked with, I felt right away that they were up to date with modern SEO practices and understood where they fit in to the broader growth needs of the business.”
Devesh Kumar
Freshworks (NASDAQ: FRSH)
“If you need content in the SaaS space, I’d recommend them because of their content quality, diligence, and professionalism.”
Let’s Talk About Your SaaS Company
Schedule an intro call together where we’ll chat about your business, your team structure, your current marketing mix, and dive deep into actual SEO opportunities that can grow your business from pipeline to bottom line. You’ll know if we’re a good fit in just 19 minutes.
More SaaS SEO Case Studies Than Others Have Clients
Copy.ai is a revolutionary ai-driven software that helps you write better marketing copy in seconds....
How Do I Know if SEO is Right For My SaaS Company?
Contrary to what most agencies will tell (read: sell) you, SEO isn’t right for every SaaS company, and it can depend on what stage of business you’re currently in. We don’t hard-sell. If SEO isn’t right for you yet, we’ll tell you point-blank.
For example, if you’re still developing your product and don’t have product market fit, it’s likely too early to invest in SEO for your SaaS. If your product requires a pivot in the marketplace that varies greatly from your initial launch strategy, you’ll have tons of content and PR around nonexistent offerings, driving the wrong traffic.
Is your SaaS company ready, comfortable, and funded with enough runway to deploy at least $60,000 into SEO over the next 6 months? Any less and you’re often compromising speed and quality, and initial articles are best driven by the founders themselves at small, community-driven scales.
Lastly, do you know your ideal customers and market well enough? Without deeply knowing who you serve and why, SEO strategies can miss the mark with your target customers.
Why Hire a SaaS SEO Firm?
Hiring a SaaS-specific SEO firm is key: you want expert SEOs who’ve actually done work for, at, and with SaaS brands. This ensures your hires understand your business model, your goals, and how to bolt-into your company, moving at a fast-pace to execute and drive acquisition from organic search.
Brands hire us because of time-to-results and expertise. As a startup in competitive spaces, you know speed is everything. You don’t have time to put up job boards, review 50 candidates, conduct 10 rounds of interviews, train team members, create processes, and then cross your fingers and hope for a miracle.
With uSERP, you’re hiring a SaaS SEO agency with decades of experience growing businesses just like you, from Series A to IPO. We integrate directly into your Slack channel, and we guide your strategy with internal teams to ensure we’re hitting KPIs.
Effectively, a good SaaS SEO firm will save you time and money, while generating results fast to capture valuable marketshare as soon as possible.
Many SaaS companies hire an SEO firm because SEO isn’t a one-person job. From technical foundations of your site to content strategy to developing content assets, to PR, you need a full-team of dedicated experts. That means salaries, benefits, and managers for 4+ people.
Or you can skip the wait, skip the $150k/year salaries, and hire a team of experts working around the clock to drive results for your business.
Frequently Asked Questions About SaaS SEO Services
Why Invest in a SaaS SEO Agency?
Investing in a SaaS SEO Agency allows you to spend less time hiring, training, paying expensive salaries, and hoping your team can fill your pipeline with leads. A good SaaS SEO agency will help guide your entire organic strategy to capture and create demand via Google.
What link building strategies and tactics do you use?
We’re a premium firm that focuses on quality backlinks over anything else. Manual outreach and other content-based approaches make up the majority of our link building tactics. Quality backlinks cost more, but they produce far better results both short and long term for organic visibility. A top-tier link from a DR80+ publication is worth 100+ low quality links from PBNs and guest post farms. This goes beyond SEO too. Mentions from real publications is great marketing for your brand. We focus solely on high domain rating publications you know and recognize. We do this with a content-driven approach, earning our clients contextual based mentions to their brand and content: Being outreach and content-driven, we are fully white-hat and “by the book.” We use quality tools like Ahrefs, screaming frog, and Semrush to analyze competitors and find opportunities to acquire links that move the needle. In addition to things like guest posting, blogger outreach, and content marketing, we produce results with various modalities of link building like broken link building, pitching resources, niche edits, and more. Our main goals go beyond just acquiring a link. With each mention we attempt to drive referral traffic from a relevant link and increase your organic visibility. For each target site, we conduct keyword research to formulate what content will perform best on Google and rank for years.
Will SEO drive sales for my SaaS business?
Absolutely. The vast majority of purchase decisions begin with a Google search. And 96% of searches click on organic results, not ads. That means SEO is critical for capturing the vast majority of your target market. When done well, a proper SaaS SEO strategy will target keywords and topics your target customers are searching to pull in traffic, build brand awareness, capture leads, and close deals.
I’m doing PPC. Should I do SEO too?
Absolutely! PPC and SEO are a powerful combination. With PPC you can quickly test what keywords and landing pages convert the highest. Then, you can extrapolate that data to organic search to understand what topics are your top priority. Conversely, with SEO, you can retarget organic visitors for pennies on the dollar, converting your best traffic at the bottom of your funnel.
How do you decide what pages to build links to?
We conduct an extensive audit of your website content and backlink profile, benchmarked against competitors. This helps us understand the landscape of mentions we can acquire, as well as any content we might need to improve (in terms of on-page SEO) before building links. Analyzing your current rankings, we’ll determine an effective spread of link quantity and velocity to see improvement. Depending on your plan, we’ll also guide internal links, anchor text optimization, and more.
How do we get started? What happens next?
When you engage with uSERP, we integrate directly in Slack with you. Unlike most agencies, we prioritize our team having as few accounts as possible. That means 4 individuals will work directly with you to craft strategy, talk daily in Slack, provide weekly progress reports, monthly KPI updates, and bi-weekly calls to discuss strategy. We’re the hands-on SaaS SEO agency that gets brands from Series A to IPO.
How do you keep us in the loop?
When you work with us, we provide a custom dashboard that you can access 24/7. You will also get 4 team members experience in SaaS SEO who provide weekly updates on new developments. We integrate directly in Slack with you for daily communication. And each month we collect and analyze performance variables to make sure your investment is paying off. We utilize tools like Ahrefs, Semrush, and Moz to track our services and new links that go live. With these tools, we can see exactly when new links go live and how they impact your website’s authority, rankings, and traffic.
Why is uSERP the best SaaS SEO firm?
What we do for you is what we do for ourselves, because we own our own SaaS ventures! We eat our own SEO dog food. How many SEO companies can say the same? 
What kind of SEO variables do you check?
We handle the full-scale plan of your SEO. Everything from technical SEO foundations and information architecture to page design, content strategy, and link building. The best results are achieved through taking a holistic approach.
What are the benefits of link building?
Running a link building campaign to earn high quality backlinks has multiple benefits. Links are a ranking signal that tells search engines your content is valuable. Acquiring more backlinks will help your content rank higher in search results. In addition, a good link building campaign using tactics like broken link building, quality content, smart anchor text, can help drive direct brand awareness and referral traffic from the site you are linked by. For example, getting a backlink from a popular website in your niche that is read by millions of people per month will drive a large amount of traffic back to your site with qualified, interested readers. Beyond direct SEO improvements to your site, you get instant traffic that is often higher converting.
Are you a content marketing service? Or an SEO company?
We are both. We are a content marketing service, and SEO company, and link building experts with industry expertise. We focus on creating a strategy that aligns with your business goals to capture relevant traffic from organic search that can fuel customer acquisition, SQLs, pipeline, and your bottom line. We use content marketing, with an SEO-driven focus, to capture and create demand.
I already have an in-house SEO
That’s awesome! We love working with in-house SEOs. The truth is, SEO is a very diverse and complex position. One person can’t handle all of the factors that come with SEO, from content to technical to link building. We work hand in hand with in-house SEOs to help them drive better search results and rankings. Think of us as the key extension to your SEO team to acquire links that require years of relationships and strategic outreach.
How do you determine what a quality backlink is?
We have an extensive process to determine link quality. First, we analyze the website through Ahrefs and Semrush. We make sure they have a minimum domain rating of 55 and above. Then, we deep-dive into their site history, keywords, traffic, and rankings.We even look for signs of penalties, shady link building schemes, and redirects. Our audits of sites is exhaustive because we only work with the best sites to build links. And we’ve never had a single client penalized due to our process. How many other companies can say the same?
If I use uSERP, how soon can I see results?
Between 30-90 days on average. It depends entirely on the starting point and foundation you have when coming to us. If you haven’t started with SEO, it’s going to take at least 60 days to start driving rankings for valuable terms. In very competitive spaces, it might take longer. SEO isn’t a fast-hack channel you can game. It’s a long-term channel that takes consistent effort. If you’re an established company, we help identify your fastest wins and neglected opportunities drive quick results.
