We helped Nlyte turn SEO into their customer growth engine. This lead to an acquisition by Carrier. Here’s how.
Nlyte automates the management of DCIM so organizations can become more agile, reduce costs and operate more efficiently.
They approached us to create digital PR campaigns and earn backlinks needed to rank organically for critical searches while building needed brand awareness to acquire new customers.
Contributing to their organic growth sector, Nlyte was recently acquired by Carrier Global.
The Solution: Digital PR and Link Building Efforts
Link mentions are instances where your brand is mentioned and subsequently given a backlink in content online.
These link mentions have compounding benefits: (1) Signals to Google that your content is authoritative (2) improves your ability to rank for that given keyword (3) scales your domain rating (4) and drives direct referral traffic.
With Nlyte, our main priority is driving targeted visitors back to both top of the funnel blog content to increase organic traffic and bottom of the funnel landing pages to drive direct conversions from referral traffic on relevant industry publications:
With targeted, evergreen content pieces, we do just that.
Earning mentions in relevant content drives traffic back to their website that is primed to convert. In addition, our efforts have increased their organic traffic by 300% so far.
- 300% increase in organic traffic
- DR increased to 56+
- Direct growth of customer base from targeted referral traffic via link mentions
- Acquired by Carrier