The idea that getting started is the hardest part of SEO is a common misconception. While building momentum from scratch takes time, the work doesn’t stop once you’ve established that momentum.
When Remote first approached uSERP, they were already an established player in the global human resources software-as-a-service (HR SaaS) space, working with clients like Soundcloud, Aston Martin, Gitlab, and DoorDash.
Still, Remote found themselves grappling with a familiar challenge: breaking through a traffic plateau to effectively boost visibility for high-value keywords.
They partnered with uSERP to overcome this hurdle, increase their keyword portfolio by tens of thousands, and secure rankings for crucial industry terms.
Remote also worked with our sister agency, Codeless, and together they came up with a strong content production strategy publishing over 300 articles.
The client
Remote provides companies with a platform to manage international employment, global payroll, and their workforce. It empowers businesses to hire and manage talent worldwide, simplifying the complexities of global employment.
The challenge
Despite being an established player in the global HR space, Remote had hit a plateau in its online performance. Naturally, they were looking for a partner that could help them further excel in their growth in traffic and keyword metrics.
They needed a strategic partner to help them break through this stagnation and establish themselves as the go-to authority in international employment and workforce management.
The solution
In April 2023, Remote partnered with uSERP with a clear objective: to focus on visibility and brand authority for critical topics related to international employment, global payroll, and workforce management solutions. This initiative was intended to drive growth across key service areas and cement Remote’s position as a market leader.
uSERP developed a comprehensive strategy to address Remote’s needs that included:
- Targeted link building: Improve search rankings and URL strength for critical service pages through strategic backlink acquisition.
- Thought leadership establishment: Use those backlinks to build visibility for in-depth content on global workforce management to position Remote as an industry thought leader.
- SEO optimization: Maximize the performance of target pages and improve overall site structure.
The Results
Remote’s partnership with uSERP marked a dramatic turning point for their site. In just one year, Remote experienced unprecedented growth in traffic and SERP visibility.
Domain-Level Improvements
uSERP’s work in building backlinks from high-authority sites and optimizing remote sites elevated the performance of the entire remote.com domain.
Over the course of a year, the number of keywords their domain ranked for increased by 316.58%. 74,334 new organic keywords were working to boost Remote’s visibility. That number has continued to climb ever since!
Of those 70,000+ keywords, Remote was in the top three positions for 1,695 of them, a 251.86% increase from previous years. Remote appeared on the first page of search results for over 6,338 keywords, a 314.23% increase from previous years.
These new keywords and rank growth contributed to a 314% increase in organic traffic. Remote gained 200,544 organic visits in their first year working with uSERP.
Page-Level Growth
uSERP also doubled down on building traffic and visibility for Remote’s critical service pages, which covered topics like how to pay contractors, human resources information system (HRIS) software, global payroll, and more.
Remote’s guide on how to pay independent contractors saw its URL Rating (UR) climb from 8 to 13 in a year. A UR rating measures the strength of a page’s backlink profile, which directly contributes to keyword rank.
As a result, the number of keywords this page ranks for increased by 321%, including keywords like “paying international contractors” and “paying overseas contractors,” which relate closely to Remote’s core platform features.
As keyword visibility grew, so did their organic traffic. The organic traffic for this page alone grew by 600%.
Remote’s landing page dedicated to HRIS software had similar success—its UR rating increased by seven points, contributing to a 580% increase in keywords.
This dramatic increase in page authority and rank contributed to an incredible 2,980% increase in targeted traffic in under a year.
Their Global HR page, another core services page built around the main features of Remote’s platform, went from ranking for 3 keywords to more than 130, with over 30 of them in the top three positions.
Those keywords include impactful, high-volume terms like “global HR” and “remote HR software.”
Last but not least, Remote’s article answering the question, “What is global payroll?” saw its UR rise from 10 to 15.This contributed to a 25% increase in keywords, which increased traffic by 204%. uSERP was able to increase Remote’s position for several top keywords so that they appeared on the first SERP for critical keywords like “global payroll” and “international payrolling.”
The keywords it ranks for more than doubled, and its organic traffic nearly tripled. uSERP pushed the article onto the first page for its most important terms, including the #1 spot in the US for “global payroll” and “global payroll management.”
The figures behind these:
Contractor guide URL Rating: 8 to 13.
Global HR page: 3 to 132 keywords, with 31 in the top 3.
Global payroll article URL Rating: 10 to 15.
Global payroll article keywords: 72 to 171, which is +138%. The page said 25%.
Global payroll article traffic: 325 to 963, which is +196%.
“global payroll” and “global payroll management”: both #1 in the US in April 2024. “international payrolling” wasn’t in the top 10, so it’s out of the text.
Left as is: the 321% keyword growth and 600% traffic growth for the contractor guide, since Ahrefs shows +338% and +598%.
The Impact
Remote’s dramatic increase in organic keyword ranking, traffic, and high-ranking positions has solidified Remote’s status as a leading authority in global HR and workforce management.
This improved visibility drives more qualified leads to Remote’s platform and reinforces its credibility in a competitive market.
Conclusion
Remote’s success story demonstrates the power of a well-executed backlink strategy in transforming a company’s online presence. By partnering with uSERP, Remote overcame a traffic plateau and achieved remarkable growth in just one year.
For companies looking to replicate Remote’s success and dominate their industry’s search landscape, uSERP offers the expertise and proven strategies to make it happen. Contact uSERP today to learn how we can propel your business to new heights in organic search performance.
