AI writing software exploded in popularity in early 2023. Knowing this, uSERP began working with Simplified, an AI app, to guarantee they were getting a large share of the traffic. 

Our link building strategy for Simplified worked like a charm, garnering more than 1,000 backlinks and helping to facilitate fast growth for its AI writer landing page. In just three months, this page went from ranking for 82 keywords in the top 10 rankings to 127. 

In this Simplified case study, we’ll walk through the strategy we used to get there:

An Overview of Simplified 

Simplified is a platform that combines AI writing, graphic design, video editing, social media management, and AI tools in one centralized app. 

The challenge 

uSERP started working with Simplified six months before AI content creation became a big topic worldwide. Because the company had already been speaking on the subject, there was some topical authority on the site to work with. 

But SEO is a three-pronged process. You have technical, on-page content optimization, and link building. Simplified had done a great job on those first two, but they still needed to build high domain authority backlinks and a backlink profile. 

Simplify wanted to drive traffic to its AI Writer page, which serves as a parent page for many different offshoot or “child” pages. 

If Simplified could get this page ranking big, the child pages would also get a rub from the added exposure. This trickle-down effect impacts the visibility of the child pages underneath it. That means there was a lot of potential success in what’s going to be a very crowded and competitive market.  

The content strategy

To help bring added search engine attention to Simplified’s AI Writer page, we first identified relevant websites with a high domain ranking, or DR.

After identifying these high-DR topically relevant sites, we set about contacting them and pitching articles that would benefit their audiences. Our team of writers then got to work creating content that would fit in on those sites. 

Within the body of these articles, we wove links to Simplified’s page. We also made sure to use relevant anchor text that coincided with key terms the company wanted to rank for. uSERP can produce a large volume of content quickly, meaning these links were going out to a score of high-DR sites, many of which featured both the article and strategic links.

The results 

The following results were recorded after three months, starting in January 2023 and ending in April 2023. 

Domain Rating

The first major increase we saw was Simplified’s Domain Rating. The rating went up a full seven points. It now sits at 67, which is well above average.

Number of backlinks

Over that three-month period, Simplified gained more than 1,000 backlinks. 

The number of referring domains also increased by more than 1,000. That’s a huge number of links to generate in such a short time. That figure undoubtedly played a hand in the SERP growth they experienced. 

Organic keywords

The number of organic keywords for Simplified increased by 43,200. Simplified also ranked 997 new keywords in the top three positions on Google’s SERP.

Now, let’s examine how each of these target URLs performs individually. 

URL – /ai-writer

This URL has been the campaign’s main focus and its most significant success. For the primary term “AI Writer,” the page ranks number two on the SERP. That’s a whole four places higher than it was before. 

This search term sees an estimated 47,000 monthly searches, making it a hot ticket item. 

As of January, the term ranked for 82 keywords that appeared in the top 10 ranking positions. By April, it ranked 127 keywords in the top 10. 

URL – /ai-writer/ai-blog-writer

This offshoot of the AI-writer page has experienced great growth in its target keywords. It moved up 12 ranks for the term “AI written blogs,” which started 2023 at 16 (the second page) and ended at rank four (the first page).

Final thoughts

We’re thrilled with the growth we’ve seen from Simplified since coming on as a uSERP client. The links we generated for this site are plentiful and authoritative. They created that final piece of the SEO puzzle needed for success. 

The upward momentum we’re seeing from Simplified through the first quarter of 2023 proves positive of the power generated by a robust backlink catalog.

If you want to experience this kind of growth through a strategic high-DR link building campaign, contact uSERP to schedule your free call today!  

Scale organicgrowth with authority backlinks and performance-driven SEO.

Everyone loves a David and Goliath story. The plucky underdog rising to do battle against a titan. That was the case when we took up the fight for our client Kudos. This client had a lower domain rating (DR) and needed to go up against heavy hitters like Apple, credit.com, NerdWallet, and WalletHub.

This case study will examine the results uSERP generated for Kudos and explain the power of high DR backlinks.  

An Overview of Kudos

Kudos is a smart wallet platform that helps you pick the best payment options for every purchase. It does this by calculating different rewards and benefits while making recommendations to help you get the most bang for your buck every time. 

The challenge 

As a smart wallet, Kudos needed to compete on a high level with significant competition to succeed. The terms that Kudos needed to rank for were a lot of general credit card terms typically dominated by sites like NerdWallet, credit.com, and WalletHub. 

Why was competition in this arena so tricky? It all boils down to domain authority. 

When we started working with Kudos, their domain rating was very low. We’re talking around 20. Typically, to be in the conversation, you have to be over 50 at least. 

And those competitors we mentioned before? They had DRs in the 80s and 90s, a truly monumental hurdle to overcome. 

So, how did we bring Kudos to the table and get onto the SERP with the big boys? It all came down to backlink generation. 

The content strategy

For Kudos, we chose two target pages for link building. One was the main page of the site, joinkudos.com. 

For the main page, we were trying to rank for the following terms: 

  • Digital wallet
  • Rewards solution
  • Credit card rewards

The other focus page was joinkudos.com/revvi-credit-card. We tried to rank this page for a single term:

  • Revvi credit card

While some of these terms are popular, we tried to be realistic about our targets. We typically try to choose terms with a keyword difficulty (KD) no higher than 10 below DR. 

So, with a DR of 20, we wouldn’t go after a KD of more than 10. As the site’s DR rises, we can go after more robust keywords with a higher KD. 

How did we do? Read on to find out.   

The results 

Domain overview

The first order of business was to use these authoritative backlinks to increase Kudos’ DR. We were happy to see that our efforts had raised that number by 15 points. Thanks to authoritative backlinks, Kudos grew its DR to 35. 

While it was not quite 50, it was a big positive step in the right direction. 

Backlinks to the site increased by an impressive 218, with referring domains increasing by 92.

URL Results for joinkudos.com

The “kudos” search term saw 54,000 monthly views on average. We brought this client from position 18 up to position 10. That means it has moved from page two’s obscurity into page one’s coveted realm. 

The term “kudos website” had already hit page one in the ninth spot, but thanks to this campaign, it climbed up to number four. 

Finally, the term “kudos rewards” also went from page two to one, going from the 12th position up to the 10th. 

uSERP’s impact

A lot of this upward momentum had to do with the backlinks the site was getting from high DR sources. For this client, we kept our link-building efforts to sites with a DR of 60 or higher. 

That begged the question, how many of these high-quality backlinks were coming directly from uSERP, and how many were organically popping up? After all, we didn’t want to take credit for any momentum in which we didn’t have a hand. 

When we examined the high DR backlinks pointing to the /revvi-credit-card URL, uSERP’s link-building efforts generated all of them.

Our dedicated writers were crafting content that we shopped around to these high-DR sites. Each article contained a natural link to Kudos, using anchor text that applied to a relevant key term the client wanted to rank for. 

That means the positive growth generated by the link-building campaign came entirely from uSERP.

Big wins for Kudos

Kudos had several big wins to celebrate throughout this campaign. While it hadn’t achieved the coveted number one spot, it was slowly but surely climbing the mountain and standing tall amid these powerful competitors. 

Brand mentions came rolling in from several authoritative sources, including 

  • Avada, with a DR of 80
  • Europeanbusinessreview, with a DR of 79
  • Mailmunch, with a DR of 78

The attention and acceptance of these powerful, authoritative websites made Google sit up and take note of Kudos. Its forward momentum and steady climb proved the power these links generated. 

Final thoughts

The battle Kudos fought on the SERP wasn’t easy. When going up against such massive odds, throwing up your hands or getting impatient is easy. But with SEO, you must never forget that it takes time and consistent effort. 

You can’t go from a 20 DR ranking far down the SERP to an 87 DR and the number-one spot overnight. It’s not possible. SEO is a war of attrition — it’s a crawl, not a sprint. You can achieve your goals over time by focusing on incremental growth and gathering resources like high DR backlinks. 

If you want to challenge your major search competitors and growth through a strategic high-DR link-building campaign, contact uSERP to schedule your free call today!  

Scale organicgrowth with authority backlinks and performance-driven SEO.

You know you want backlinks to your site; they’re invaluable for increasing your ranking potential, strengthening your SEO campaigns significantly. It’s an important part of ranking well in the SERPs, which can be frustrating when you’re sitting around and waiting for them to trickle in.

Earned backlink services— which is vastly different from backlink schemes where your link is spammed on low-quality sites, comment sections, or private blogging networks (PBNs)— give you some of that control back. You will genuinely earn backlinks through a series of different opportunities on quality sites that will increase traffic to business by improving ranking potential and sending traffic from the backlinks directly. 

That’s what we’re going to look at today. With the power of strategic and researched earned backlinking, uSERP helped Plus increase its domain ranking by 15 points in four months with just six backlinks per month and driving 4x more traffic as a result. 

About Plus 

Plus allows you to build custom-to-you, personalized dashboards nearly instantly. You can embed Snapshots of any app or website onto this dashboard, which are dynamic and will always reflect the most up-to-date data in realtime.

The challenge

When Plus first came to uSERP, they were struggling to rank consistently well in the search engine results pages (SERPs). They had a blog, which mostly contained updates about what the company is doing with the product but that also had posts like “Best Notion Widgets” to reach users lower down in the digital sales funnel. 

They suspected that their struggle to obtain backlinks played a significant role in their challenges ranking well, so we worked together to start generating earned backlinks that would help. 

The strategy 

Before we got started, we took time to ensure that we had a strategy in place that would help Plus generate more high-quality backlinks quickly and effectively so they could start getting more traction.

Let’s discuss the strategy we used: 

1. Carefully selected target URLs 

The first thing we did was determine which target URLs we needed to link to.

First, we knew that we wanted to link to Plus’s homepage. It’s “the tide that raises all ships,” so to speak, because it can help raise the entire site’s domain authority faster, along with boosting brand recognition. It’s imperative to remember that links to the homepage can improve ranking positions across every subdomain, too. 

Next, we also decided to initially target the aforementioned blog post “Best Notion Widgets.” It had performed well initially, and it was a great piece that we wanted to prioritize as it could reach audiences who were actively researching a buying choice. 

Three months later, we added “Best Screenshot Tools” to the target URLs for the same reason; boosting high-value posts that could help Plus reach users who were likely to convert was a priority. 

2. Conducted market research & QA beforehand 

With backlinks, quality matters even more than quantity (though quantity certainly matters, too!), so choosing sites for potential linking was imperative.

As a result, we had our trained SEO specialists conduct market research for every site we were considering as a backlink opportunity for Plus. The following requirements had to be met for the site to be considered:

Once the initial list was created, the specialists would then conduct quality assurance on all sites based on the content’s quality, the country where their traffic originated from, blog activity, and any other potential red flags. 

If the site didn’t have a blog that was updated regularly with quality content, or if their traffic wasn’t aligned with Plus’s demographics, we’d cross it off the list.

Once the list made it through this round of scrutiny, it went on to our SEO/PR account specialists. These team members would conduct another round of high-level QA before they began reaching out to the sites, at which point junior SEO specialists would find the contact people (like those in SEO, marketing, or content management) and finalize the list. 

3. Comb through communities 

Through research online, we searched for third-party sites that are writing content that aligned with Plus’s industry. We searched for opportunities based on the quality of sites, their audiences, and their domain rating. They must be involved and currently active. 

A site with a DR in the 70’s, for example, may offer one backlink from your site on their site in exchange for two on yours if your DR is in the 50’s.

Our SEO and PR specialists reach out to form partnerships, find placements, and create the content to be pushed on the partners’ sites. This includes snippets that can be added to existing articles, or new articles altogether. 

In both scenarios, when the partner site liked the content in question (or the content addition!), they scheduled it for publishing. This would either be the publishing of the new post or a content refresh. If they ever weren’t happy, they’d request edits and we would resubmit the new draft. 

Once the articles were live, the partners would alert us. At that point, we’d report live links to our clients. 

The results 

Plus began working with uSERP in January of 2023. Between January and April of 2023 on plan granting six backlinks per month, we were able to help them increase their domain ranking by 15 points, up to 41.

During that time, Plus also saw significant increases in traffic.

In December 2022, the domain received around 85-170 daily users to the site through organic search traffic.  

As of April 2023, the domain is seeing between 400-800 daily users coming to the site through organic search. 

During that time, the pages we prioritized in our backlinking strategy saw significant changes in ranking for different keywords, including the following:

  • “Notion widgets” ranked 7th instead of 15th
  • “Widgets for notion” ranked 8th instead of 17th
  • “Notion calendar widget” ranked for 10th instead of 13th
  • “Best notion widgets” ranked for 3rd instead of 4th 

The Best Notions Widget post is ranking for 77 different total keywords in the 1-10 keyword ranking positions, which is a 73% jump in just four months. 

The Results

  • Increased their domain ranking by 15 points, up to 41
  • Organic traffic increased from ~170 to ~800 daily users
  • Four new first-page rankings for high-value keywords

Final thoughts 

Transparency is a crucial part of running an effective and quality backlink service. 

We prioritize transparency both with our outreach strategies and partnerships and with our clients through dedicated reporting. There are no conflicts of interest and no black-hat tactics used; that’s more than many backlinking services can say for themselves, and it’s why our results stand out.

 Want to learn more about what we can do for you? See how we can help you rapidly grow your backlink profile (and your SEO results!) here

Scale organicgrowth with authority backlinks and performance-driven SEO.

Content marketing is complex, and it requires a lot of strategy, consistency, and high quality articles in order to deliver the pay off that you want. And sometimes, content itself just isn’t quite enough to get you over the finish line of top-ranking positions in the SERPs… in those cases, you typically can only excel with the power of backlinks.

That’s something we’re going to look at today in this Mos and uSERP case study: How well-placed and well-timed backlinks can take your ranking to the next level (and higher positions!). 

About Mos 

Mos started out as a financial aid resource for students, primarily focused on services like connecting students to financial aid advisors and helping them to find and apply for scholarships and grants. They’ve since pivoted, and now also offer student-focused banking solutions like debit cards. 

Mos’ services happen through their mobile app, but they have a strong website with an FAQ about the brand and— of course—a “Learn” section with great content. 

The challenge 

When Mos first came to our sister company, Codeless,in July 2022, they were primarily interested in a massive library of content. They knew that this would be needed in order to connect with potential app users in their demographic, and that it would be valuable to their user base. 

They needed high-quality, authoritative, and industry-compliant content. They couldn’t afford to offer less-than-ideal (or even slightly incorrect) advice when it came to students looking for ways to pay for college, and any businesses in the financial industry must abide by certain compliance requirements

The strategy 

Mos started working with us in July of 2022, and we got to work, creating around 40,000 words of content per month. In November, they also started an engagement with uSERP, during which time backlinks went live to their content.

Let’s take a look at the strategy we followed. 

We conducted keyword research

Conducting keyword research is always the vital first step in our process here at Codeless and uSERP.

The client wanted content that would offer informational resources to students who were looking into financial topics relevant to them, with posts on everything from debit cards for students to how to apply for scholarships.

We conducted keyword research through Ahrefs, combing for relevant keywords and topics that would be well-suited for the client’s site. Since we were going to be creating 40,000 words of content a month, we knew we’d need a strong list of topics to get us started.

We created detailed briefs for our writers

At Codeless, we always work with specialist writers when it comes to niche industries like finance writing, and we used that same approach for Mos. We only pulled writers onto the project who had strong and demonstrated experience with financial writing.

After selecting the team of writers, we created detailed briefs for each post that we’d create. The briefs included information like the following:

  • A link to a brand style guide
  • A link to a list of rules that writers needed to follow to create compliant content
  • Approved resources for links and research
  • Keywords to include in the post
  • Outlines and any details that needed to be included in each post 

We created a large volume of quality, compliant content 

Working together with the client and our team of expert writers, we created around 40,000 words of content each month that would go on to be published on Mos’s blog.

The goal was to create high-quality, high-compliance content that would serve the company well. Each blog post we received from our writers was painstakingly reviewed by an expert team of editors with in-depth knowledge about the financial industry who were exceptionally familiar with the project.

Before long, the client started seeing the content we produced for them climbing high in the rankings, often landing on the first page (or near the first page) of the SERPs. But in a such a high-competition industry and targeting so many high-competition keywords, it was tough to get any higher than slots 7, 8, 9, and 10 in the SERPs. That’s where the backlinking strategy came in. 

We elevated the content results with backlinks from uSERP

While continued effort with high-quality content can often lead to higher rankings in a long-term effort, many brands don’t necessarily want to wait a year or more to see if that will happen.

So, in November of 2022, Mos decided to go beyond their exclusively-content contract and signed a contract with our link-building company uSERP

uSERP is closely aligned with Codeless.io, so we strongly recommended that Mos consider working with our team at uSERP to achieve their ambitious goals more quickly.

Backlinks are a crucial part of increasing ranking potential, but also not something that brands have historically been able to control. 

You create outstanding content and hope that people find it and link to it, or you can work with a reputable agency. You have to be careful, though, because too many “link building services” use what we’ll call “black hat” methods that Google can spot a mile away, and which can ultimately hurt your SEO

uSERP works differently, helping you get earned, quality backlinks on diverse and high-authority sites. 

uSERP was able to add strong backlinks linking back to core, high-value blog posts on Mos’ site, like “best student bank accounts,” “bank accounts for teenagers,” and “best student debit cards.” 

The results 

As a quick recap, Mos began working with Codeless in July 2022, and began their engagement with uSERP so that backlinks began going live in November. The contract in January 2023.

In that time, we created a strong library of content, plenty of which ranked on the first page of the SERPs… but what we really want to look at is a few niche examples of the power of the backlinks from uSERP. 

Take a look at the ranking analysis for their primary target keyphrase “student bank accounts,” which was a high-value keyword (and also an exceptionally high competition one) for its associated blog post

You can see that the position history moved up and down from July to around December; when the backlinks for this post went live, there was a clear upturn where you can see the position continually climbing all the way up the SERPs. 

Associated keywords saw drastic changes in position, with some ranking for new keywords and others increasing their position by as much as 26 points up. 

The traffic changes aren’t insignificant, with all associated keywords driving well over 150 more new users to their site monthly than they did before the backlinks went live. 

Let’s look at the post written for the keyword “banking for teenagers.” You can see the same trend here, where you can see the position start climbing consistently when the backlinks went live in November.

Associated keywords for this blog post, including high competition keywords (with keyword difficulty ratings of 39-54) saw positional changes by an average of around six points.

The traffic increases from these changes were substantial; Mos saw a 36% increase in traffic monthly from the “banking for teenagers” keyword alone.

Since working together, Mos also saw their DR increase from 40 to 63. 

And one more final example: The blog post “Best Student Debit Cards.” 

Once again, the trend we’ve seen so far shows up again here. The blog post held fairly steady in position, but saw a consistent uptick in ranking once the backlinks went live. 

In the time since the backlinks went live, associated keywords for the blog post increased by as much as 17 points, and the primary keyword “student debit card” increased four positions, so that it’s now ranking fourth. All high-value associated keywords that were targeted are ranking in the top 10 positions. 

Final thoughts

Great content is a good start, but even with a solid strategy and outstanding posts, sometimes you need a little more oomph to rank well in a hyper-competitive industry where many of your competitors are already well-established.

That’s where crucial backlink strategies and services come into play, which is why we’ll recommend uSERP to our clients who need that extra boost to dominate in the SERPs. 

It’s like going through the work of getting a degree and having great job experience, but still needing a referral from someone already in the company to get in front of someone for a legitimate interview when you’re trying to land a job. You’ve got all the right pieces in place, and you just need a little help to get that end result.

We can help you create strong content that gets results, and we can help you determine when a backlink service is the right call. Learn more about what we can do for you here.  

Scale organicgrowth with authority backlinks and performance-driven SEO.

As brands invest in content marketing, the first most significant struggle they face is to generate enough high-quality content that is also well-optimized and relevant to their audience. Without this, there’s little chance of seeing substantial results. 

The second most common challenge they’ll face is that, once they have outstanding content (thanks to hard work and major investment) it doesn’t rank in the search engine results pages (SERPs).

Which is where backlinks come in.

The power of backlinks is real and substantial, and that’s what we’re going to look at in this TradeZella and uSERP case study today. 

About TradeZella 

TradeZella is a new business that has only been around since June of 2022. They offer trade journaling online so you can clearly see where you’re investing your money and what it’s doing once it’s been invested. 

It’s designed to give you in-depth insights into where you’re losing and gaining money (and why) so you can make improved buying and trading decisions moving forward. You can focus on the right data so you can grow your investments significantly over time. 

The challenge 

TradeZella came out of nowhere in 2022, and were jumping into a particularly competitive space (finance and stock trading). They were writing great content, but they were too new for Google to rank them without a backlink foundation.

So they had a well-designed site that was created when their business launched and solid content, but no significant ranking positions in the SERPs. 

They were caught in that vicious SEO circle: You need ranking positions and traffic to increase your organic backlink profile and drive domain authority, but you need a backlink profile and high domain authority to drive ranking positions and traffic.

So they were struggling to rank much at all and came to work with us here at uSERP from October 1st, 2022 in order to help them build the backlink foundation to start driving organic traffic and those rankings they needed in the search results pages.

The strategy: Using backlinks to increase ranking keywords & positions 

As TradeZella was a new brand in a fiercely competitive industry that already had a large library of high-value content from much more established brands, it’s no surprise that they were struggling to rank for high value keywords like “trading journal”— even with great content of their own.

A large number of factors ultimately go into how well your content can rank in the search results pages. The content does need to be outstanding, but that’s not always enough. Even perfectly-optimized and well-written content is typically going to struggle against content that comes from established sites already dominating in a space, or content with a large number of backlinks.

While nothing can change the age of a site, backlinks are a surefire way to show Google that your content is valuable enough (and trusted enough) to consider your content high-authority. 

Why backlinks matter

There are, as we mentioned, a large number of ranking factors that determine which sites are placed higher in the SERPs. Some are significant, and some only have a small impact, and some are confirmed while others are rumored or assumed. 

Backlinks are a confirmed important ranking factor for a few reasons.

First, they show that the content is good quality and relevant to the keywords that you’ve targeted. Organic backlinking happens when other people find your post, think it’s a great resource, and link to it on their own. 

Second, they build trust. If other high-authority domains are linking to your site, it’s a good indication that they trust your site and find it valuable. Trust and authoritativeness are huge factors in Google’s algorithms, because they want to link to the best content first. 

Finally, they can also provide Google’s crawl bots with a little more added context. How are high-authority sites linking to you, and in what context? 

And while internal linking is great to drive traffic around your site, it won’t have many SEO benefits aside from strategic contextual backlinking. What you need is external backlinks, and you need them from high-authority sites. 

Why all backlinks aren’t created equal  

It’s essential to address that not all backlinks are created equal.

There are a large number of self-proclaimed backlinking services that are little more than scam artists (or “spam artists,” as it were). 

They’ll promise to get links to your site, but they may drop your links in comments sections of a site. Or they may use private blogging networks (PBNs), which essentially will sell you sites on a list of websites that were exclusively created for backlink purposes. Both of these are “black hat” practices that can result in penalties from Google.  

Some may be more authentic, but they’re only able to get you backlinks to low-quality sites that will accept almost anyone and who may want a backlink in exchange.

What brands truly need if they want to give their ranking potential a boost, however, is a real backlinks from high-authority sites that Google already trusts and that are already ranking well. 

While domain authority is not a ranking factor, it is calculated with many of the factors that Google looks at when determining ranking positions, so it’s a good indicator of the quality of the backlinks you’re getting. 

Our engagement started at the end of September 2022, during which we’ve increased their Ahrefs domain rating from 0 to 25 in 6 months.

How uSERP gets results with quality backlinks

Here at uSERP, we work with our clients to increase the number of high-authority backlinks to their site, including mentions from strong and well-established publications.

With TradeZella, we started by conducting a thorough site analysis to determine the fastest way to increase organic visibility in front of their target audience, while considering factors like their existing backlink profile (which was pretty much zero) and the overall competitive landscape. 

Next was placing their links. The financial space is a competitive one, but also (fortunately) one relevant to a significant number of the partners and publications we work with. As a result, we felt confident in delivering relevant and high-DR backlinks.

We identified the target keyphrase “trading journal,” and made recommendations for the target URL’s optimizations. Once live, we began driving high-DR backlinks via relevant partner publications (in blog content) to the target URL. 

This is the part of backlinking which, in all honesty, is so incredibly difficult for non-agency teams to handle. We’ve spent years building the relationships we have, and have a team of a dozen people continually doing outreach to find more — enabling us to deliver relevant and high-DR backlinks to sites like TradeZella. 

We learned about TradeZella’s brand image so that we could only generate backlinks that enhanced that image and their SEO presence. We were able to create a diverse and extensive backlink profile over a period of just three months, while providing KPI reports, video analysis, and strategy calls along the way.

The results 

As a quick recap, TradeZella has only been around since June of 2022, and they were up against tough competition in the SERPs. 

We were able to help them go from almost no ranking positions to ranking for major, high-value keywords in their business. After uSERP’s backlinks, they rose to rank incredibly well for keywords affiliated with “trading journal.” 

You can see this in the graph from Ahrefs below, which shows their progress in February of 2023 compared to August of 2022 before our engagement started. 

Some of the most notable things here include:

  • Many keywords moving from the second, third, or fourth page of the SERPs to the top five ranking positions
  • Ranking third for “trading journal” and fourth for both “trading journals” and “trader journal”
  • Increasing the “trading journal” keyword by 375 ranking positions 
  • DR increase from 0 to 25 in 6 months
  • 12 total high-DR & high quality backlinks built
  • 1407 new keywords plus another 107 already ranking that improved within 6 months
  • Increasing the rank of many high-value keywords by more than ten or twenty positions consistently

These results were fast, as the first high domain authority backlink went live on October 12th. You can see how quickly their rank increased for their primary target keyphrase “trading journal” here: 

Since “trading journal” is their primary service, this is a massive change in ranking that had very real and very significant results on relevant traffic coming to their site. The importance of this can’t be overstated, as it was able to drive high-intent users to their site who had a higher chance of becoming customers faster than other lower-value keywords. 

Final thoughts

Ultimately, TradeZella only worked with uSERP for a short time period and on an incredibly focused campaign. The results we were able to help them generate during that short engagement were significant and truly shows the power of authoritative, relevant backlinks— especially considering this was a brand-new brand with a brand-new site. 

With a continued content and backlinking engagement, we can only imagine what the results would be like long-term. 

This shows that if you have a new business and want to be competitive quickly (and of course you do!), backlinking needs to be a crucial part of that strategy. It’s the only way to gain an edge on more-established sites that already have an abundance of content, giving you a fast boost so that you can get results quickly instead of waiting a year or more to see them.

Ready to make SEO and content marketing a primary sales driver for your business? Learn how we can help you here. 


Scale organicgrowth with authority backlinks and performance-driven SEO.

Copy.ai is a revolutionary ai-driven software that helps you write better marketing copy in seconds.

And they came to us looking to put fuel on the fire for their SEO-driven user growth. In the 5 months prior to working together, they generated 167,000 organic clicks to key pages.

After 5 months of working with uSERP, they 6x’d their traffic to over 1,000,000 in the next 5 months, with no signs of slowing down:

The best part? This organic traffic isn’t targeting top of the funnel, generic content that results in high bounce rates. It’s targeting high-value, bottom of the funnel pages that drive users directly into the product, producing signups every single second of the day.

Here’s a look at the keywords and pages we’ve taken from 3rd page rankings to #1 in the last year:

That’s 263+ keywords with a #1 ranking position. Going up against some of the biggest AI companies in the space, we’ve put a lean budget to work that is now producing $98,500+ worth of traffic per month.

That means you’d have to spend $98,500 in paid search ads per month to get their traffic volume. How’s that for ROI?

With Copy.ai, we drove a full-scale strategy on SEO from keywords to target, on-page optimizations, technical foundations, and earning high authority backlinks from the best marketing, tech, and business sites in the world.

This full-scale strategy continues to dominate search results on a daily basis, reducing their reliance on paid spend, dramatically increasing their traffic potential.


  • 1,000,000 clicks in 5 months (6x increase)
  • 2.1x CTR increase
  • 9,000,000+ impressions (3x increase)
  • $98,500 per month in traffic value (the amount you’d have to spend in paid ad campaigns, on a monthly basis, to drive the same amount of organic traffic)
  • #1 ranking for 263 organic keywords (excluding branded searches)
  • 1,760 first page rankings for non-branded keywords

Scale organicgrowth with authority backlinks and performance-driven SEO.