About GEO, AI SEO, and AEO agencies
What is a GEO agency?
A GEO agency (generative engine optimization) helps a brand appear in the answers generated by AI systems such as ChatGPT, Google AI Mode and AI Overviews, Gemini, and Perplexity. The work covers which brands get mentioned, which sources get cited, and how the business is described. uSERP delivers GEO as part of a managed SEO and AI search program rather than as a standalone add-on.
What does a GEO agency actually do, and what services should I expect?
Expect prompt and topic research across agreed platforms, analysis of the brands mentioned and the sources cited, improvements to commercial pages, editorial links and source placements, scoped technical fixes, and reporting that separates observed visibility from business outcomes. If an agency only offers a monitoring dashboard or a schema markup package, that is a tool, not a program.
What is an AI SEO agency and what does it do?
An AI SEO agency applies the foundations of search optimization (relevant content, technical accessibility, authority, conversion paths) to both traditional search results and AI-generated answers. The difference from a classic SEO agency is the research layer: mapping buying prompts, studying the answers, and closing gaps in the sources those answers rely on.
What is an AEO agency and how is it different from GEO?
AEO (answer engine optimization) focuses on getting a buyer's specific question answered with your evidence, especially in Google AI Overviews and featured results. GEO is broader and covers brand recommendations across generative platforms. In practice the work overlaps almost entirely, which is why uSERP runs both under one strategy.
GEO agency vs. SEO agency: which do we hire first, and do we need a separate GEO agency?
You should not need two vendors. The sources AI systems cite are largely the same pages and publications that strong SEO already targets. Hire one agency that can show AI search results from a real program, explain how those results were measured, and run the SEO foundation underneath them. A separate GEO agency layered on top of an SEO agency usually produces two roadmaps competing for the same pages.
How much does a GEO or AEO agency cost per month?
Published offers range from a few thousand dollars for monitoring and advisory work to $20,000 or more for enterprise programs. uSERP's managed SEO and AI search programs start at $10,000 per month with a six-month initial term. A detailed audit or roadmap is separately scoped when a deeper investigation should come first.
How does an agency measure GEO performance, and what KPIs should it be accountable to?
Four levels: business outcomes (qualified leads, opportunities, sourced pipeline, revenue where tracking supports it), acquisition and conversion (identifiable AI referral visits and priority-page conversions), observed visibility (mentions, recommendations, and citations across an agreed prompt set, plus relevant organic rankings), and delivery (what shipped and what is blocked). Be cautious of any agency reporting visibility alone as proof of revenue.
How do I choose the right GEO or AEO agency, and how do I evaluate its credibility?
Ask for a public AI search case study with dates and a defined prompt set. Ask how they separate a mention from a citation from a visit. Ask who owns implementation and who the senior lead is. Ask what they would tell you to stop doing. An agency that cannot answer those four in plain language is selling the category, not the work.
Can we do AEO or GEO in-house, or should we use tools instead of an agency?
Tools show you where you appear. They do not write the comparison page you are missing, earn the placement in the roundup that gets cited, or decide the order of work. If your team already has senior SEO strategy, writers, and outreach capacity, tools may be enough. Most teams have one or two of those, and that gap is what an agency fills.
What is a typical AEO or GEO agency engagement length?
Long enough to establish the strategy, ship the work, and evaluate it against a baseline. uSERP's managed programs begin with a six-month term. Meaningful movement in AI visibility and rankings often shows inside the first quarter; qualified pipeline follows your sales cycle.
Working with uSERP
What if we have no AI search visibility today?
We first check whether the sample represents your buyers and whether your important pages are accessible. Then we compare your content and third-party presence with the sources appearing in those answers. A low baseline helps identify the work; it does not mean the same fix applies to every business.
Can you guarantee that ChatGPT will recommend us?
No. AI platforms control their answers, and responses change. We commit to the agreed research, execution, and reporting, with a strategy designed to improve your opportunity to appear for relevant buying questions.
Does uSERP handle Google AI Overviews and AI Mode as well as ChatGPT?
Yes. We map prompts across the platforms we agree on together, typically Google AI Overviews, AI Mode, and ChatGPT, and add others where your buyers use them. Google's generative features draw on the same content and authority signals as its classic results, which is why we run one program rather than a platform-by-platform checklist.
Do we need content, links, or both?
The diagnosis determines the mix. Strong pages may need authority. Other sites need better commercial content before more outreach makes sense. We show you the reason for the scope we recommend.
Which GEO agency should a B2B SaaS company hire?
One with B2B SaaS results it can show, senior strategists who understand a sales cycle, and an execution team for content and authority. uSERP's AI search case study is a B2B SaaS company, and most of the brands we have supported through SEO and authority building are SaaS, fintech, or enterprise technology.
Can you work with our existing SEO team, writers, or agencies?
Yes. The proposal makes ownership clear so there is a practical path from recommendation to implementation. If what you mainly need is senior leadership across vendors you already have, our Fractional Head of SEO service may be the better fit.
How soon should we expect results?
Research and delivery begin in the first month. Search visibility and commercial outcomes depend on the starting position, competition, implementation, and sales cycle. We agree milestones and evaluate progress against them rather than promising a ranking or revenue result by a fixed date.
What does AEO and GEO reporting from uSERP include?
Weekly delivery updates, a monthly performance review, and a quarterly strategy reassessment. Reports keep the prompt sample, platforms, date range, and metric definitions visible, and separate recorded CRM outcomes from tool-estimated visibility.
