Using Link Reclamation Outreach to Drive a 30% Backlink Conversion Rate

Working with Hotjar, our goal was to develop an outreach plan targeting websites that had previously mentioned Hotjar, but failed to give them a backlink. Our campaign centered around custom outreach to earn relevant links on sites in their niche.


Conversion Rate


Links Acquired


Avg. Link Domain Rating

Our Services in Action

As your business, service, or product grows, you begin to acquire natural brand mentions all over the internet.

The only problem is: the majority of these brand mentions come without a backlink to your website.

This means:

  • No link equity to improve brand authority and rankings for content
  • No increase in domain rating
  • Zero referral traffic

Our client, Hotjar, was facing this exact problem, with thousands of brand mentions across all spaces of the internet. Without a link, Hotjar was getting zero referral traffic from these mentions that were primed to convert:

The Solution: Custom, full-service research & outreach

Working hand-in-hand with Hotjar, we developed a list of 10+ priority landing pages on their website to drive traffic to.

With this list, we produced custom written outreach templates for each landing page angle to appeal to editors, journalists, and writers of various top-level sites, like Ecwid (Domain Rating of 90):

Researching each individual brand mention, we find the most natural, impactful section of anchor text, and then suggest the proper landing page to funnel traffic to.

Within days, our custom outreach process nets unbeatable returns, like landing the researched link (shown above) on Ecwid, a DR 90 site with 500,000+ visitors each month:


  • 30% conversion rate on link acquisition for unclaimed brand mentions
  • 25% conversion rate on placing more contextually relevant links where Hotjar homepage was linked
  • Countless new partnerships formed in the process for continued link building
  • Multiple custom outreach templates for unlimited future use
Serviced with  ❤️   from around the globe