Google’s Search Advocate, John Mueller, advised to be cautious when using Google Trends, saying, “It’s easy to go overboard using tools like these; instead, create content that suits your expertise and serves your users.”
Don`t go overboard using Google Trends
Search Engine RoundTable editor Barry Schwartz reviewed this in his recent post. While Google’s John Mueller only speaks about the subject for 28 seconds, Shwartz recognized how important Mueller’s advice is for aspiring content creators.
Mueller gave his advice about not overusing Google Trends on Google Search News while discussing the recently released Google Trends videos and tutorials, saying, “It’s easy to go overboard with tools like these, adding, you don’t have to create pages for every possible search term, and to be selective.”
Here’s Mueller’s full advice on using Google Trends:
- “I do want to caution that it’s easy to go overboard with tools like these. You don’t have to create pages to cover every possible related search terms. It’s important that the content which you publish actually adds value to the web overall and that it doesn’t just repeat what others have said. Be selective, focus on your own expertise, focus on your users that are likely to be relevant for your business.”
Focus on your expertise
Muller’s advice on not overusing Google Trends is sound. Still, his follow-up advice about adding value to your content, not repeating what’s already online, and using your expertise in your niche to provide the most helpful content available for your target audience holds the most value.
After all, it’s what Mueller and other Googlers have been saying since the September 2023 Helpful Content Update rolled out. Taking into consideration that Google recently told site owners affected by that update that the recent November core algorithm update will not help sites recover their lost rankings, Mueller’s advice to “Be selective, focus on your own expertise, focus on your users that are likely to be relevant for your business,” is as valid today as it was a year ago. You can see the discussion on YouTube.
