Google Search Console has confirmed that it is experiencing delays with its performance reports and is working to fix the latency issues.

While performance report delays happen, Google usually catches up and fills in the gaps. However, sometimes, those report voids remain permanent!

Search performance report recap

Google’s Search Performance report provides crucial metrics on your site’s performance in Google Search results, like:

• How often your website appears in search results.
• Which search queries provide the most traffic. 
• Your site’s click rates. 
• Where those clicks come from.
• How your site’s search traffic changes over time.
• Your site’s average position.

This delay means that current data is inaccessible!

Barry Schartz from Search Engine RoundTable/Search Engine Land reported a delay of 64 hours:

Google is looking into it

Barry asked Google’s Daniel Waisberg about the delay, who replied on X, saying, “We are looking into it.”

What people are saying

People in the SEO community have been complaining about the delay in forums and across social media, some asking if the delay impacts analytics and reporting ranking drops:

With one user reporting the delay at the 72-hour mark:

Google is fixing the problem 

Google confirmed the issue on its official X account, saying it is working to resolve it:

• “We have been experiencing latency issues with the Search Performance reports. We’re working to solve this soon and will update here when the issues are resolved. We apologize for the inconvenience.”

Here’s that post:

The silver lining is this isn’t an issue with your site, as it’s affecting all property reports within Google Search. 

How the delay could affect you

Okay, Google has apologized for the delay. 

However, late reports can lead to inaccurate data, which site owners need to track progress and stay competitive in search results. 

Ultimately, latency issues reduce our ability to do that, which could mean missing sudden search performance changes, negatively affecting how we manage our online presence. 

For now, anyone relying on Search Performance reports to run their site’s SEO reports must hold tight until Google fixes the problem. You can follow the discussion at X.

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Terry O'Toole

Terry is a seasoned content marketing specialist with over six years of experience writing content that helps small businesses navigate where small businesses meet marketing - SEO, Social Media Marketing, etc. Terry has a proven track record of creating top-performing content in search results.
When he is not writing content, Terry can be found on his boat in Italy or chilling in his villa in Spain.

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