Are you looking to boost your sales game and close more deals?
Master diverse sales pitch types.
That means tailoring your sales strategy to resonate with different prospects and scenarios. A good sales pitch convinces your customers you grasp their issues and offer tailored solutions.
So, let’s break down the top five sales pitch types to take your closing rate to the next level.
What is a sales pitch?
A sales pitch is a statement—whether written or verbal—that aims to convince potential clients to buy a product or service. It outlines your offering’s benefits and unique value and addresses customers’ needs and challenges.
The perfect sales pitch grabs attention, builds trust, and encourages action. Ultimately, you can get customers.
However, to create a compelling sales pitch, you need to focus on a few key elements. Let’s explore those in the next section!
5 key components of an effective sales pitch
Before interacting with a client, you must have your pitch perfect. Here are some guidelines to help you prepare:
- Understanding of customer’s needs
Did you know that only 13% of customers believe salespeople genuinely understand their needs?
That’s a pretty low number, meaning there’s a real chance you’ll stand out if you show you understand them.
So, dive deep into your target customers’ specific challenges and goals. Study their company’s history, values, and recent updates. Also, look for industry trends and common issues they face.
To get this valuable data, you can leverage focus groups, surveys, and market research to get this valuable data.
You can also engage with customers personally through in-depth interviews via social media. This one-on-one interaction can help you further understand their immediate concerns and preferences.
- Clear and compelling value proposition
A strong value proposition can make or break your sales pitch. It’s the cornerstone of your entire pitch. A good value proposition is your golden opportunity to persuade a prospective buyer to choose your solution over the competition.
To ensure a great value proposition in your pitch, explain how your product or service meets needs and pain points.
Answer these three key questions:
- What problem does your product solve?
- How does it do better than other options?
- What real benefits will the customer get?
Check out how the salesperson below did this:
With a great value proposition, you can ensure a persuasive argument that resonates with your potential customers.
- Engaging storytelling
There’s an old saying: “Facts tell, but stories sell.” And that’s true—telling a good story ensures a deeper emotional connection with prospective customers. Engaging storytelling in your pitch ensures prospective customers truly understand how your product or service can transform their lives.
Using a pitch deck that highlights real-life success stories, customer testimonials, and clear, relatable examples of your product’s impact can make a significant difference.
To ensure engaging storytelling, use a relatable scenario. Sharing a real-life success story of a customer who overcame similar challenges with your solution can be impactful. Emphasize the journey to find the product and the positive outcome. Use descriptive language to paint a picture of the customer’s struggles and triumphs.
This approach is especially effective when showcasing CRM software, as businesses can relate to the challenges of managing customer relationships efficiently. Highlighting how a company streamlined its sales process, improved customer interactions, and increased retention using a CRM system makes the story both compelling and actionable.
To make your story even more engaging, focus on creating personalized content that truly resonates with your audience. Speak to their specific challenges, dreams, or experiences in a way that feels genuine and relatable.
If you don’t have customer stories, consider sharing behind-the-scenes snippets about your product or brand. To sell his video games, for instance, Statamic founder Jack McDade shares how he came up with the idea of venturing into the industry:
Creating your pitch this way makes it easier for the audience to relate to the protagonist and take your desired action.
- Confidence and enthusiasm
When you genuinely convey excitement about your product or service, you create feelings of enthusiasm that can be contagious. That increases interest, engagement, and even conversions for your business.
A great example is incorporating gamification elements. These can be rewards, leaderboards, or interactive challenges. Gamification will further amplify excitement, making the user experience more dynamic and fostering deeper engagement.
But how do you show excitement in a pitch via email? Use words that convey enthusiasm, such as “excited,” “fired up,” and others.
In general, whether it’s a written or verbal pitch, adopt a friendly tone. Think of your target audience as your friend. Avoid overly formal language that might sound stiff and impersonal.
You must also sound like you know what you’re talking about. How can you convince people to buy if you’re not convinced (or at least sound like you’re not) about the product yourself? So, be well-versed with your product’s features, benefits, and unique selling points. When you know your product inside out, your confidence will shine through in your pitches.
Your delivery is just as important. When making a phone sales pitch, use a strong, clear voice. Avoid filler words like “um” or “like” that can be misconstrued as you lacking in confidence.
If you’re writing an email pitch, avoid beating around the bush. You can demonstrate confidence by being concise with your words.
- A strong call to action
A strong call to action (CTA) is clear, compelling, and urges immediate action. It is one of the most important marketing strategies to help you win clients. A strong CTA is what prompts prospects to act and ultimately make a purchase.
So, use action-oriented verbs like “Buy” or “Get.” Make sure your CTA tells your audience exactly what you want them to do. Don’t be vague.
For instance, “Buy now” is more effective than “Click here.” With the first, prospects know exactly what will happen when they click. With the second, itunclearear what will transpire if they do what is asked.
To prompt immediate action with your CTA, create a sense of urgency. You can do this with words like “Now” and “Today.” Here are examples from an email sales pitch.
As a final tip, if your sales pitch is written, make sure your CTA is easy to spot. Place it at the end of your pitch so prospects will know what the next steps are after reading. You can also use bold text or bright colors for your CTA. That way, it will stand out on the page and grab attention.
5 sales pitch methods to significantly improve your closing rate
Now here are five effective sales pitch types that can enhance your closing rate significantly:
1. Elevator pitch
An elevator pitch is a brief, captivating summary of your idea, product, or business. It’s called an “elevator” pitch because it can be delivered in a short time. This is usually the time it takes to ride an elevator or from 30 to 60 seconds.
An elevator pitch’s main goal is to quickly grab attention, spark enough curiosity for prospects to continue reading or listening, and leave the recipient eager to learn more.
This pitch should answer these questions:
- Who are you?
- What do you do?
- What do you want?
See this example from a housekeeping company:
To craft an effective elevator pitch:
- Start with a hook: Capture attention with an intriguing question, a relatable statement, or a notable achievement.
- Highlight your unique value: Explain how you or your offering addresses a problem or improves a situation.
- Tell your prospect what you want them to do. As with all other sales pitch types, end with a strong and clear CTA.
These guidelines will help you produce an elevator pitch that improves your closing rate.
2. Email sales pitch
An email pitch aims to persuade potential customers to take the desired action via email. Since an email offers a lot of space, these pitches generally emphasize product advantages at length. They can leverage multiple compelling calls to action to encourage engagement.
To write a good email sales pitch, create a catchy subject line. It should be clear, relevant, and spark curiosity.
When writing your email, you’ll also want to address the recipient by name. Personalization will make the prospect feel like the email sales pitch was created specifically for them.
Ensure you have an engaging opening. You could ask a question, share a surprising fact, or highlight an issue you can solve.
Then, briefly introduce yourself and your offer. Emphasize how your solution meets your customers’ needs. Show you understand their issues.
Again, towards the end, you want to specify what you want them to do. Is it a call, a demo, or a reply? Be straightforward.
Here is an example.
Finally, end with a professional signature. Include your contact info and links to your website or social media.
3. Social proof pitch
According to a survey, 98% of respondents believe reviews are essential for purchasing..
That’s why a social proof sales pitch is effective. A social proof pitch uses testimonials, case studies, or other types of social validation to convince prospective clients to act. It taps into the psychological principle that people are more inclined to trust a brand when they see that others have had positive experiences. Incorporating social proof into your pitch can significantly enhance your credibility.
There are different types of social proof you can use for this sales pitch type:
- Customer testimonials: Share quotes or feedback from satisfied customers.
- Endorsements: Include endorsements of your brand or product by industry experts or influencers.
- Case studies: Present detailed examples of how your product or service has successfully solved problems for other clients.
- Metrics and results: Highlight specific metrics or outcomes that demonstrate the effectiveness of your offering.
- User numbers: Mention how many people or companies use your product or service. Show growth trends or statistics that reflect increasing trust and adoption.
- Awards and recognitions: List any awards or recognitions your product, service, or company has received.
- User-generated content: Share content created by happy customers that highlights their positive experiences.
Check out the email below. To convince prospects to buy, it incorporated happy customers’ own Instagram photos that show how they use Moo business cards. The customers were tagged as part of proper attribution.
Although you can make use of social proof sales pitches anywhere, you are most likely to find them on sales landing pages that have the sole aim of getting people to buy. Social proof, after all, can be the final nudge prospects need to take action.
But don’t just focus on your social proof pitch. Focus on your sales landing page as well. Leadpages is a popular landing page builder for those who don’t want to code. There are alternatives to Leadpages you can check out if you don’t have the budget.
To ensure optimal results, leverage other strategies that can help you boost sales, of course. For instance, email marketing can help you nurture potential customers until they buy. Paid advertising can ensure you reach people who are likely to convert in the first place.
Excellent PR services, meanwhile, can help improve your brand image so consumers will choose to buy from you instead of the competition.
4. One-line sales pitch
A one-line sales pitch is a short, snappy statement. It’s just one line that explains what makes your product or service great.
Here’s an example of a great one-line sales pitch: “Save $500 a month with our contact center software instead of paying those high fees with your current service.”
To nail this sales pitch type, be direct and clear. Also, be specific about the benefits of using the product.
You also want to keep it simple. The goal is to make your sales pitch easy to remember and repeat. Finally, ensure it encourages your audience to take action, even if it’s just making them want to learn more.
5. Follow-up sales pitch
A follow-up sales pitch is an additional sales presentation following an initial conversation. It’s your opportunity to tackle any concerns, share more info, and give that extra nudge to help close the deal.
These follow-ups are crucial for keeping the conversation going and moving things forward. In fact, 80% of sales need about five follow-ups after the first meeting, but surprisingly, 44% of sales reps give up after just one rejection.
So, start by refreshing your customers’ memory of the last conversation. Let them know you’re following up on what you talked about before. Address any questions or concerns they had and provide clear answers or solutions.
Also, share any new updates, resources, or special offers that might help them decide. Here is an example.
Again, don’t forget to state what you want them to do next—whether it’s setting up another meeting, signing up for a demo, or buying. Make it as easy as possible for them to take that next step.
Conclusion
Not all pitches are created equal. The right sales pitch types can boost your success rate.
Use of an elevator pitch, email sales pitch, social proof pitch, one-line pitch, and follow-up pitch can make a big difference in how well you connect with potential buyers.
Remember to understand your customers’ challenges. Offer compelling value, leverage great storytelling, exude confidence, and use clear calls to action.
Follow these tips, and you’ll greatly increase your chances of closing the deal.Ready to dominate your competition? Book an intro call now to discuss your business growth goals!
