SaaS delivers software applications over the Internet. Users can access them from any device connected to the global web. So, staying visible online is crucial for SaaS companies. It will make their solutions easy to discover. They will win over a solid market position and grow their business. 

Do you have a promising SaaS product but your website doesn’t show up in related searches? That’s where SEO rolls in to fortify your online presence and give your software’s online visibility a boost. 

SEO is like a roadmap that helps search engines, especially Google, better understand your website. It brings your website into your potential customers’ view. 

Are you a startup launching a new SaaS product? Or are you an established company seeking to enhance its digital presence? Our guide will help you navigate SaaS SEO complexities. It will help you stand out in your niche. 

SEO for SaaS: Why Does It Matter?

Diagram explaning the importance of SaaS SEO

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According to Statista, the SaaS market revenue in 2023 almost hit the $259 billion mark. And it’s expected to surpass $374 billion by 2028. This sector has a huge potential. To embrace opportunities in it, your product should stand out from the crowd and be visible. 

SaaS companies operating primarily online should have a well-thought-out SEO strategy. This will help people who are looking for appropriate solutions find their software. What’s more, it’s not just about being visible. It’s about being spotted by the right people at the right time.

Let’s skip boring details and explanations. Here are a few persuasive reasons why SEO strategies and tactics are critical. SaaS needs it to succeed in the digital-first-era:

  • Visibility and Reach: Effective SEO helps potential customers spot your SaaS product when they search for relevant keywords or solutions. Improved visibility, in turn, means more organic traffic to your website. Over 53% of overall organic traffic comes from organic search. And top results on Google produce click-through-rates of nearly 28%. It’s an impressive traffic share. 
Diagram showing the highest click-through-rates for top Google results

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  • Lead Generation: Higher visibility and increased traffic can result in more leads. SEO helps attract users seeking solutions your SaaS product offers. This can potentially boost conversions.
  • Competitive Edge: Ranking well in search results positions your product ahead of competitors. It also establishes a reputation in the market.
  • Cost-Effectiveness: While requiring time and effort, SEO is a cost-effective strategy in the long run. Generated organic traffic often brings higher-quality leads. It also results in more natural conversions compared to paid advertising.
  • Credibility and Trust: Top rankings in search results foster trust among consumers. They signal credibility and expertise. This makes users consider your product a trustworthy solution.

SaaS SEO vs SEO for Other Business Types: What’s the Difference

In general, SEO is all about increasing a website’s visibility and search engine rankings. The core promotional principles remain similar across industries. Yet specific approaches for SaaS SEO tend to differ from those for other businesses. Let’s look into the nuances that define SEO tactics for SaaS companies.

Sales Cycle

Compared to traditional e-commerce or brick-and-mortar businesses, SaaS is more about attracting users to sign up for a service or a subscription rather than making a one-time purchase. The SEO strategy tends to focus more on long-term value. It aims to retain customers accordingly.

Target Audience

SaaS products aimed at the end user. However, SaaS companies typically target other companies as their customers and operate mainly in the B2B sector. According to Gartner, when buying, B2B clients prioritize digital channels for search and spend over 27% of their time researching on their own. Hence, SaaS solutions should stay searchable online and feel trustworthy to hit B2B customers. 

Instructions on supporting online finadbility and credibility of SaaS solutions

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Keyword Targeting

SaaS SEO often revolves around keywords related to solutions or problems that potential users might be searching for. This is because of the target audience and the product’s specific nature. For example, if your SaaS offers project management tools, your keywords of focus will be like “best project management software” or “how to streamline project tasks.” It’s about embracing keywords that align with the difficulties and issues your software helps handle. 

Subscription-Based Model

SaaS products usually hinge on subscriptions.SaaS SEO efforts aim to acquire new users and provide ongoing value and support. This way, they can retain existing users and reduce churn rates. To achieve that, companies often involve content marketing strategies. They address pain points, offer solutions, and nurture leads through the sales funnel. By creating blog posts, whitepapers, or case studies, they demonstrate the software’s value or solve specific industry problems.

Trial-Promoted Conversions

Other businesses prioritize lead generation and direct conversions. In contrast, SaaS companies use free trial periods to engage users. They then convert these users to loyal paying customers. Thus, over 84% of new users tend to pay for cloud solutions after a free trial. 

In a nutshell, SaaS SEO mostly centers around specialized software solutions and nurturing long-term customer relationships. Meanwhile, other businesses might focus on a broader array of products or services. They might cater to immediate customer needs within specific localities or industries.

A Glimpse at SaaS SEO Fundamentals

SaaS SEO fundamentals diagram

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When it comes to online visibility, SaaS providers strive to put their software in front of the customers not only as they search for solutions. They aim to engage and retain customers. They seek to ensure findability at all stages of the buying journey. With that, SaaS SEO involves a complex approach. It’s like a toolbox with four main compartments:

  • On-page SEO: On-page SEO involves optimizing the content and structure of your website. This makes search engines love it. That means using the right keywords in your content, having a user-friendly website design, and making sure your pages load fast and work smoothly.
  • Off-page SEO: It is all about building relationships and getting other websites to link back to yours. When reputable sites link to your platform, search engines perceive your company as legit and boost your rankings.
  • Technical SEO: It’s the backstage work that keeps everything running smoothly dealing with the nuts and bolts of your platform. It covers stuff like optimizing your site’s speed. It includes making it mobile-friendly and using special code. This helps web crawlers better understand your content.
  • Content strategy: High-quality, relevant, and engaging content is the driving force behind your platform’s visibility online. It should educate your audience and align with what people are searching for. A solid content strategy is key to attracting visitors and keeping them interested. It entails blog posts, videos, infographics, or product descriptions.

6 SaaS SEO Tips to Make Your Software Visible Online

Each of the compartments in the SaaS SEO toolbox contains different instruments. They help marketers achieve desired results and get noticed by web crawlers and potential customers. 

To save you from digging into the nitty-gritty of each compartment, we’ve made a list of effective tips to make your software searchable and findable on the web. To make those tips actionable and reliable, we were guided by updated Google ranking factors,  the prime of which include:

  • Quality content;
  • Backlinks;
  • Website’s technical aspects such as loading speed and mobile-friendliness;
  • User experience;
  • Keyword optimization;
  • Social signals;
  • Brand signals. 
  1. Do Keyword Research and Analysis

It’s your starting point in the SaaS SEO. These are words and phrases your potential users are typing into search engines when they’re hunting for software like yours. Efficient keyword research is not just about guessing some obvious terms. It’s rather about seeking hidden gems that can bring the right traffic to your website.

This process involves a mix of using specialized tools, digging through analytics, and a sprinkle of intuition. Explore keywords related to your software, analyzing their 

  • search volume (how many times they’re searched for);
  • competition level (how many others are targeting them), and 
  • their relevance to your SaaS offering.
Keyword research steps

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You shouldn’t just stop at identifying keywords, though. You should also group and prioritize them strategically. Some keywords might have higher competition but immense search volume. Others might be more niche but easier to rank for. Finding the sweet spot between relevance, search volume, and competition is the golden ticket. This way, you’ll be able to properly allocate keyword groups across a marketing funnel. 

Take a peek at high-ranking competitor keywords. Tools like SEMrush or Ahrefs can help you uncover their strategies. You’ll be able to spot opportunities, see what’s working for them, and even find some gaps you can fill to stand out.

Finally, you should remember that SEO is rather a marathon than a sprint. So, you shouldn’t expect to get immediate keyword benefits. Instead, analyze keyword traffic potential in the long run to stay relevant over time. Google Trends is a helpful tool for estimating keyword performance trends. 

Keyword performance visualization in Google Trends

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  1. Optimize Your Platform for Mobile Devices

How often do you whip out your phone to search for stuff? Every now and then, right? Well, you are not alone. With over 6.9 billion mobile users worldwide, nearly 59% of website traffic comes from mobile devices.  

The chart below demonstrates how the share of website visits on mobile has been changing over the years. 

A diagram demonstrating online activity on mobile vs desktop devices

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More and more people are browsing, searching, and using apps on their mobile gadgets. So, both Google and other search engines favor mobile-friendly sites and apps in their rankings. Hence, your SaaS platform’s mobile optimization is imperative. 

However, apart from solely squishing your website to fit a smaller screen, this optimization is about creating an experience that’s smooth, easy, and delightful for mobile users. It means 

  • responsive design;
  • fast-loading pages; and 
  • easy navigation (swipe here, tap there, and voilà!).

While striving to make Google happy, you should keep your users happy too. When they land on your site on their phone and it’s a breeze to use, they’re more likely to stick around, explore, and sign up for your SaaS product.

Colin McDermott, Head of SEO at Whop says that “Mobile now represents over 90% of traffic to our marketplace. Designers, developers and marketers all need to shift their mindset away from designing for desktop first. Long-gone are the days when even 50% of your users will be on desktop computers. This requires more than a ‘mobile-first’ mindset: it should be just short of a ‘mobile-only’ approach.”

  1. Streamline Your Content

Content is one of the biggest SEO assets, no matter the industry, niche, or sector. Quality content is valued by customers and search engines alike. SaaS businesses that employ content marketing strategies enjoy 30% higher growth rates. They also report 400% lead generation growth.

Statistics on how SaaS companies benefit from content marketing

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As buyer personas and their problems are at the core of SaaS SEO, content in this niche should 

  • Match the user search intent and be easy to navigate;
  • Give answers to user questions and be informational;
  • Reveal topics in-depth and be educational;
  • Prioritize longer pieces to showcase expertise and knowledge. Provide as much useful info as possible;
  • Guide users toward purchasing decisions.    

To optimize content for SaaS SEO:

  • Make Landing Pages SEO-friendly: Naturally infuse them with keywords. Craft engaging headlines and descriptions. Make sure your call-to-action buttons shine.
  • Create Compelling Product Descriptions: When describing your software, be crystal clear about its features, benefits, and how it solves problems for your users. Highlight unique selling points and use language that resonates with your audience. Slip keywords naturally to avoid overstuffing.
  • Blogging: Write helpful, relevant, and engaging content. Write about topics related to your SaaS niche. Share tips, industry insights, case studies, or anything that your target audience might find valuable. Again, don’t forget about keywords to attract search engine attention.
  • Leveraging Multimedia: Jazz things up. Use images, videos, infographics, and other interactive elements to make it more engaging. Not only do they keep visitors interested, but search engines love a bit of variety too. Remember to optimize these multimedia elements. Use descriptive filenames and alt tags to help web crawlers decipher them. 

Strategically optimize your content. This will make it more discoverable and increase its chances of reaching the right audience.

  1. Build Backlinks 

Backlinks are among the top three ranking factors. They could be a game-changer in the world of SEO when it comes to standing out from the crowd and being visible. Links from other websites that point back to your SaaS platform are like getting a recommendation from a friend. They signal reputation, trustworthiness, and proficiency to search engines. This makes them rank your platform higher and include it in search results. Top search results in Google have nearly 4X more links than lower positions. 

When building backlinks, avoid getting as many references as possible. Prioritize quality instead. Earn links from relevant and authoritative sites. To determine the site’s authority, marketers often refer to the domain rating (DR) from Ahrefs. Scores above 50 are considered good, and everything above 60 is an excellent DR. 

But remember that although DR is a metric worth paying attention to, it can also be manipulated. For example, Dmytro Sokhach, CEO of Editorial.Link, demonstrated in his experiment how this metric can be manipulated. 

Ahrefs scores visualization

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Think of it as hanging out with the right crowd. If the cool pals vouch for you, everyone else pays attention. Google algorithms are smart enough to sniff if you try to cheat the system. So, you should create backlinks naturally, organically, and genuinely. 

A few effective strategies to build quality backlinks for SaaS include:

  • Creating Top-Notch Content: Proverbial “Content is king” works for link-building as well. Produce quality content that’s so good that other sites would strive to link. It could be in the form of blog posts, infographics, videos, or even some seriously informative guides and whitepapers.
  • Guest Posting: You can write articles for other websites in the SaaS niche. By sharing your expertise, you’ll build relationships. You’ll also get a chance to include links back to your platform. This earns a thumbs-up from one site to another in the eyes of search engines.
  • Networking and Partnerships: In the online environment, relationships matter a lot. Partner with other businesses or influencers in the SaaS realm for collaborations. Seek co-marketing opportunities and more backlinks. It’s about joining forces to reach a wider audience and earn credibility in the digital neighborhood.
  1. Leverage Social Media  

Statista reports that as of October 2023, social media users account for 4.95 billion individuals worldwide. The number is expected to grow and hit a 5.85 billion mark by 2027.

Percentage of global population using social platforms

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However, today, social media isn’t just for cat memes and funny videos. Social platforms outgrew their solely entertaining function long ago. They became solid hubs for business communication and outreach. 

For your SaaS SEO game, social media is a powerhouse capable of boosting your online presence. It helps broadcast your software to the world, making sure everyone hears about it.

When you’re active on social platforms, sharing content, engaging with users, and participating in conversations, you don’t just create a buzz. You demonstrate your relevance and popularity to search engines. 

To embrace social networks in the right manner:

  • Share your content on platforms like Facebook, Instagram, Twitter, or LinkedIn. It will help you reach a wider audience. When people like, share, comment, or retweet it, it spreads like wildfire. It gets in front of more eyeballs and drives traffic back to your site.
  • Engage with your audience to become a part of their community. Answer their questions and join discussions. Show that you’re not just a software, but a friendly, helpful team behind it. The more engagement and interaction you have, the more trust you gain.
  • Maintain active, optimized social profiles that will pop up alongside your website. It’s like having multiple entry points to your digital storefront. While boosting credibility, it will help increase your platform’s ranking.
  • Welcome user-generated content. When your users sing praises about your software, share their stories, or post reviews, they step out as advocates promoting your product. Search engines love genuine buzz created by happy customers.

Strategically leverage social platforms to gain valuable insights into your audience’s interests, preferences, habits, and expectations. This knowledge will help you tailor your content and promotion strategy. You can hit the right chords with your target users.

  1. Don’t Overlook Local SEO

46% of all Google searches are local. Yet, you might wonder why that matters if your software isn’t tied to a physical location. Well, this strategy isn’t just for brick-and-mortar shops, it holds weight for SaaS solutions as well. 

It involves reaching potential users in specific locations by targeting local keywords. You’ll be able to connect with users who might benefit from your software within a certain area. No matter your geography, local SEO will make you visible to those who are searching for solutions nearby.

To optimize for local search

  • Infuse your website content with local keywords that include specific locations or regions you want to target;
  • Create location-specific landing pages or content that resonate with users in those areas;
  • Get listed in online directories or industry-specific platforms with location-based categories.

Besides, even if your business doesn’t have a storefront, set up a Google My Business profile. This will help you appear in local searches and Google Maps. You can showcase your SaaS offering. Share updates and collect reviews. You can also interact with potential users who stumble upon your listing. Plus, this will add credibility and visibility in local searches.

To Conclude

In a world of countless SaaS solutions, SEO is your reliable compass. It guides users to discover your offering amidst the digital noise. It will ensure that your software stands out brightly when users search for the solutions it provides. With that, you should embrace SaaS SEO. It’s not just a tool, but rather a mindset. This mindset lets you continuously improve and adapt to meet the needs of your audience.

If you understand SEO basics, you know link-building’s power is hard to underestimate. 

E-commerce link building will move your website to the top of search results. It increases domain authority by getting links to your online store from other sites. This results in better target audience engagement and enhances brand awareness vital for online sales. 

Many digital marketers focus on creating quality website content. It helps build authoritative external links on reputable platforms. 

But don’t overlook social media. 

Social platforms provide access to a huge audience base. They also offer excellent opportunities for e-commerce link-building.

This article will explore using social media (SM) for e-commerce link-building and how to connect with qualified customers in your niche to increase your online sales.

Let’s go!

Importance of social media for e-commerce link-building

As of January 2023, the total number of social media users reached 4.80 billion

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That’s around 60% of the global population. And on average, they spend over 2.5 hours on social platforms daily. This data reveals the SM potential for e-commerce linking at a glance. 

According to the Smart Insights survey, around 46% of Millenials and 50% of Gen Z buyers search for products and goods on social media. So, by sharing your content, products, and services via SM links, you can win over a wider target audience for your online store. 

The main benefits of these platforms for e-commerce linking are as follows:

  1. Improved visibility: You’ll be able to embrace a larger audience far beyond your existing customer base while remaining within your niche. Popping up on different platforms, you’ll boost your brand awareness and product visibility while attracting the attention of more potential customers. Over time, it’ll result in more traffic to your online store and more sales.
  2. Building relationships: Social media is a perfect tool for building strong and reliable relationships, which is the core of successful link-building. To inspire people to share your content, you must first gain trust. After creating a business profile, engage with customers or other businesses to show your value. Respond to comments, answer questions, and share useful information. 
  3. Attracting more traffic: E-commerce sites’ popularity and recognizability depend on rankings. SM backlinks don’t usually directly impact rankings since most platforms “nofollow” links. However, they provide opportunities to drive traffic via outreach, content promotion, and link prospecting. In the end, all those tools work for increasing search engine rankings. 

It’s worth noting that many digital marketers still think that SM links are pointless since SM platforms allow only no-follow links that don’t transfer link juice to external pages. As such, they don’t contribute to boosting the page’s rank. 

The truth is, though, that they are an essential ranking factor. The SEMrush survey shows that backlinks make up five of ten SEO ranking factors.

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Many SEO professionals recognize social media efficiency in building quality external and internal links. 88% of experienced specialists make links a part of their SM profiles. 81% of professionals tend to share content through their SM accounts. Over 50% use viral campaigns.  

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Consider using social networks to make your e-commerce link-building campaign effective and successful.

It’s also a way to find unlinked mentions of your brand on social media and turn them into valuable backlinks to boost your domain rating. You can use social media mentions analysis tools that work like SERP APIs (application programming interfaces).

It’s also a way to find unlinked mentions of your brand on social media and turn them into valuable backlinks to boost your domain rating. You can use social media mentions analysis tools that work like SERP APIs (application programming interfaces).

Social platforms for e-commerce link creation

Billions of people use Facebook, Twitter, Instagram, TikTok, and Youtube globally. But are they all good for e-commerce linking?

First, explore SM popularity and demographics compared to your ideal customers (buyer personas). Then, use this information to focus on the platforms with the most potential customers. Then you can develop a dynamite SM link-building strategy for your e-commerce business.  

Below is a social media popularity rating suggested by Shopify for 2023.  

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To make the task easier for you, we’ve made a list of social networks most often used for e-commerce linking:

  • Facebook: The platform has almost 3 billion active users each month. It is by far the most popular social media platform on the planet. So, your link-creation opportunities here are almost endless. You can create a business page on this platform to post relevant links to your e-commerce site. You can also join groups and communities within your niche to share your product links and engage with potential customers.
  • Instagram: Instagram is ideal for promoting products or services using visual content. It has 2 billion active users and will help you reach your target audience and expand your online store customer base. Use the platform’s algorithms to build your community via posts and link-in-bio. Contact influencer accounts for cooperation and guest posting. Some scraper APIs also work with this platform. You can use them for specific tasks.
  • Twitter: Twitter is a micro-blogging platform. It allows e-commerce businesses to reach their audience via short messages, hashtags, and link sharing.
  • Youtube: Youtube boasts over 2.5 billion monthly users, second only to Facebook. It offers great opportunities for sharing video content and establishing relationships with popular vloggers to share your e-commerce links.
  • Linkedin: LinkedIn is a professional networking and mini-blogging platform. It offers many promising opportunities for B2B (business-to-business) e-commerce. For example, you can place internal links to your website via your profile and “featured” section and create a dedicated business page. Or you can access potential clients via targeted advertising and organic content. And combined with the right automation tools, B2B sales prospecting is made easy.

Tips for e-commerce link-building with social media

At this point, it’s clear your digital marketing efforts, including e-commerce link-building, should include your social media channels. So let’s look at precisely how that works.

Outline your social media presence

E-commerce business owners want their websites to be engaging, informative, easy to use, and attractive to potential customers. You should do the same for your social media content. 

All big market players and new e-commerce businesses strive to maintain a solid presence on social media. The trick is to focus on the platforms where your ideal customers spend the most time. 

If you try to target all social media platforms, chances are good, you’ll miss the mark. Why? Because you’ll spread yourself too thin, and your message will get watered down. 

So, check your buyer personas and invest the time and resources into the platforms where your customers hang out. 

Hang out with them. Spend time. Give them value. 

And remember to link ‌valuable content from your website and other platforms, such as a YouTube video you made, to your Twitter feed or Instagram Stories. 

Don’t forget to make the content on your website shareable too. Use fixed and floating social media share buttons. These enable your website visitors to share your content via their social profiles.

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This is one more way to improve your content visibility and increase your website’s search engine rankings. You don’t need to include all the above buttons. Just the ones most appropriate for your audience.   

Establish relationships

Social media and link-building both focus on engagement and relationships. Ultimately, you want to earn shares for your e-commerce link on other SM profiles relevant to your niche. But first, you’ve got to get people interested. 

It might seem simple, but it’s easier said than done. 

You’ll only get high-quality, natural links from people you trust. Moreover, the links should connect to relevant, trustworthy websites. So, obviously, you should avoid automated interactions.

Here are a few strategies to build honest relationships and strong connections that are perfect for link-building:

  • Engage with audiences by participating in conversations related to your industry. Share experiences, answer questions, share content and product reviews, and comment on them. It’s a great way to get subscriptions, likes, comments, and shares. It’ll help build your authority in your niche and grow your community. Utilize social media platforms for e-commerce link building, and engage your audience by leveraging inventory management software to provide real-time updates, personalized recommendations, and seamless shopping experiences. Also, integrate warehouse management systems and yard management solutions to streamline your inventory control and order fulfillment processes, ensuring efficient operations and timely deliveries.
  • Join niche-relevant networking and blogger groups to build relationships and examine link-building opportunities. Explore topics and questions relevant to group members. Share your knowledge and expertise by directing them to your posts or website articles.
  • Track brand mentions on social media. You can earn valuable links by contacting people who already know and love you. Use one of these helpful tools to track your brand mentions online. Then, if you find an unlinked brand mention, you can contact the website’s owner and ask for a link. Simple. 

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  • Communicate to your audience by asking your readers about their interests, issues, and concerns. Then generate articles and blog posts that answer their questions and contain the necessary links.

Create quality shareable content

Quality content is one of the keys to successful e-commerce link-building. You should generate content that people want to share. It should be interesting, informative, valuable, and credible. 

Break up your text content by posting visual content, one of the most shared types of content. High-quality visuals help you get attention and more links. You can use the best galaxy brush Procreate to create those visuals. It’ll make your social media pages catchy, attractive, and engaging. 

Here are a few principles that’ll help you promote content and build links:

  • Don’t post all your best content at once, even if you have tons of ideas. Post regularly or use a scheduling tool to batch your content. 
  • Create expert content by adding “how to” posts, webinars, and video tutorials to your SM pages. People primarily use the internet to find information (59%, Oberlo) and learn new things (48%, Oberlo). And they eagerly share this content, especially when provided in a visually-enhanced format. Therefore, you’ve got a great chance of earning backlinks and social shares when you produce high-quality, authoritative content.
  • Use infographics to increase shares since they’re an excellent tool for long-read article optimization and a great link earner since most people prefer to share images.
  • Consider using viral content that’s often controversial (read: click-worthy) yet extremely shareable. While the biggest challenge is to generate viral content, it might bring you many links, even unintentionally. This is how Wendy’s fast-food chain earned millions of backlinks in 2017 on a random tweet. It was the tweet from Carter Wilkerson, who sought to get a year of free nuggets by getting 18 million retweets.

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Though the tweet didn’t hit the target, it did go viral, and Wendy reaped the rewards.

Collaborate with influencers

Identify people or brands that are influencers (have a solid position and strong following in your niche). Collaborate with them for guest posting and generating social media content, and include your e-commerce links. 

To find influencers in your niche or industry, you can 

  • Take a look at your existing follower or subscriber base
  • Perform a hashtag search using the most popular hashtags relevant to your niche or product
  • Scrutinize the follower base of your competitors to pinpoint appropriate names or brands

You can also use an influencer marketing tool. It’ll help you find the right creator using a keyword (or domain) and save you lots of time and guesswork. 

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Determining the influencers you want to contact involves interaction and building relationships. Engage with their content, show interest, and DM them once you’ve established some rapport. This way, your chances of getting a positive reply when asking for links, guest posts, and mentions will be higher. 

Host social media contests

Social media contests are great for generating backlinks and driving website traffic. You can require participants to share a link to your e-commerce website to join.  

For example, we’ve all seen those contests on Instagram and Twitter where you like a post, comment on it, and tag friends or share with a specific hashtag to enter. You can do the same. 

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Use your e-commerce website backlink as part of the content in the contest post to get your followers to share it with their friends and contacts. 

Or you can sponsor an event and hire an event photographer to capture moments. Collaborate with this photographer to co-promote on social media or collaborate with other bloggers in giveaways.

Whatever your choice, it’s an effective link-building technique to draw attention to your online business and expose your brand to a bigger audience.


Social media offers multiple opportunities for e-commerce link-building that are perfect for long-term strategies and quick one-time wins. 

It’s a valuable tool for increasing your search engine rankings, improving online visibility, and fueling organic traffic to your online store. 

As a result, you’ll enhance your brand reputation, increase sales, and grow your customer base. 

Good luck, link builders!