Our Services in Action
Freshworks was one of our first clients here at uSERP, trusting us with the task of earning valuable brand mentions to drive rankings, traffic, and revenue growth.
Due to the large amount of competition in their space, acquiring more mentions and PR was key to improving product page rankings and referral traffic adoption.
The only issue is: acquiring mentions and links naturally from top-tier publications is often pure luck.
That’s why Freshworks came to us to help them grow their link mentions, and in turn, improve landing page rankings and drive direct customer growth.
The Solution: Contextual Mentions
Contextual mentions are instances where your brand is mentioned and subsequently given a backlink in content online.
These link mentions have compounding benefits: (1) Signals to Google that your content is authoritative (2) improves your ability to rank for that given keyword (3) scales your domain rating (4) and drives direct referral traffic:
With Freshworks, we were able to land link mentions for their landing pages on some of the top publications in their space:
- 75 link mentions on DR70+ websites in three months
- Ranking #1 for “ticketing software”
- Ranking #1 for “cloud helpdesk”