Company Overview
monday.com is a leading work management platform founded in 2012.
Operating in a highly competitive project management category — alongside Asana, ClickUp, Trello, and others — organic search is a critical acquisition channel for reaching enterprise buyers at scale.
Since October 2020, we’ve been an integral part of monday.com’s high-volume content production and digital PR/backlink efforts, increasing organic traffic from 677,000 to 1.2m per month.
The Challenge
Monday’s main competitors were gaining traction in organic search — outranking them for high-value project management queries and steadily eroding their market share.
Existing content had grown stale and was slipping in rankings, while significant keyword opportunities in the space remained untapped entirely.
The Solution
uSERP ran a fully managed programme combining content creation, on-page optimisation, and high-authority link building — targeting both quick wins in untapped search terms and long-term authority gains.
Content Creation at Scale
After benchmarking monday.com against its key competitors, uSERP identified gaps in both existing content quality and keyword coverage.
Hundreds of new high-quality content pieces were produced targeting high-value queries across the project management space, generating rapid traction for terms competitors had already claimed.
Link Building & Earned Press
New content was leveraged for targeted outreach, earning placements and press coverage from high-authority, topically relevant publications including G2, BigCommerce, and Crunchbase — alongside hundreds of additional domains.
This drove meaningful improvements in domain rating, ranking positions, and referral traffic that converted to paying customers.
Results
Organic Traffic
- 77.84% increase in organic traffic since October 2020
- 677,000 → 1.2M+ unique monthly visitors
Rankings
- 825 first-page ranking positions
- 385 new top-3 ranking positions
- 23,543 new organic keywords from content creation
Content & Links
- 750+ new content pieces produced
- Earned press and backlinks from Crunchbase, BigCommerce, G2, and hundreds more high-DA publications
“The number one biggest benefit of Codeless & uSERP for monday.com is that they are able to help us (as a hypergrowth company) scale very quickly. They were able to become experts in every single category that we asked them to write in. The results have been amazing.”
– Zoe Dayan, Content Manager at monday.com
Ready to grow your organic presence?
The brands winning in organic search right now aren’t doing anything revolutionary. They’re executing the fundamentals at a level most agencies simply can’t match.
That’s what we do at uSERP. Book your free strategy call today.
