Company Overview
Preply is an online language learning marketplace connecting students with tutors worldwide. It competes in one of the most saturated verticals for online services — language learning and tutoring — where established players and high-authority publishers dominate organic search.
The Challenge
Preply was struggling to rank for competitive terms in a crowded market.
The core issue was authority. Without consistent, high-quality brand mentions and backlinks from top-tier publications, their content couldn’t compete for the rankings that drive customer growth at scale.
The Solution
uSERP focused on earning contextual brand mentions and backlinks from high-authority publications — placements where Preply was cited naturally within relevant content, rather than through low-quality link schemes.
This approach targeted three compounding outcomes simultaneously: signalling content authority to Google, improving ranking potential for target keywords, and driving qualified referral traffic directly from publications read by Preply’s ICP.
Over the course of the engagement, SEO became Preply’s primary customer growth engine.
Results
- 203.79% increase in organic traffic
- 790,000 → 2.4M+ monthly visitors and growing month-over-month
- 450+ authority backlinks earned from DR50+ websites
Ready to turn SEO into your growth engine?
See what uSERP can do for your category. Book your free strategy call today.
