Our Services in Action
Our client, RightInbox, was struggling to rank for competitive terms in the email marketing space, one of the most saturated SaaS markets out there.
Due to the large amount of competition in these spaces, acquiring more links is key to improving your ranking potential against big competitors like MailChimp.
The only issue is: acquiring mentions and links naturally from top-tier publications is often pure luck.
That’s why RightInbox came to us to help them grow their link mentions, and in turn, improve content rankings and drive direct customer growth.
The Solution: Link Mentions
Link mentions are instances where your brand is mentioned and subsequently given a backlink in content online.
These link mentions have compounding benefits: (1) Signals to Google that your content is authoritative (2) improves your ability to rank for that given keyword (3) scales your domain rating (4) and drives direct referral traffic:
With RightInbox, we were able to land link mentions for their landing pages on some of the top publications in their space:
- 70 backlinks from DR70+ websites in marketing, sales, and business
- Ranking #1 for “email signature examples”
- Ranking #1 for “email greetings”
- Increased overall organic traffic and domain authority / domain rating
- Direct tool signups from brand mentions