Termly faced a unique problem: their industry of compliance solutions for small business is hyper competitive.
Competitors with DRs of 90+ and thousands of backlinks.
Up against giants the competition was stiff. And earning editorial backlinks and brand mentions from top-tier domains was almost impossible to scale.
We worked with the Termly team to build backlinks, press mentions, and optimize on-page SEO and internal links to drive rankings on keywords with a difficulty of 98-99.
We’ve built valuable backlinks in various small business spaces to increase domain rating, organic keyword rankings, and ultimately build an organic traffic growth engine that converts customers to sales.
During this time, we drove rankings up in the SERPs for keywords dominated by competitors:
These keywords are some of the most competitive keywords in existence because privacy policy generators often link back to privacy policy company within them.
Meaning competitors were getting thousands of links from all types of websites, pushing up their rankings.
With Termly, we took a different approach:
Quality. Not quantity. Avoid the grey area techniques that other brands were using so we can outlast Google updates and avoid manual penalties.
We focused on building the best backlinks in contextual content to not only drive authority to Termly and increase organic keyword rankings, but to build brand awareness, referral traffic, and more.
Within months we were able to outrank competitors and hold the #1 ranking spot for their most competitive keyword.
Results
- #1 ranking for “privacy policy generator”
- Quotes and brand features to improve brand and topical authority
- 500+ ranking keywords for a single page
- From 4k to 12k organic traffic bottom of the funnel conversion page, resulting in thousands of paying users acquired
- 182.927% increase in landing page traffic in first 3 months
