Blogging is an essential part of many digital marketing strategies. The right techniques will help your blog drive more traffic to your website and help you connect with more prospective customers.
In this article, we will discuss the best blog content marketing strategies for 2025 and beyond. Before we review the best strategies, we will quickly discuss why a business should use blog content marketing.
Why use blog content marketing?
There are many benefits of blog content marketing, but many companies’ primary goals are to get their brand in front of more leads. Also, it enables them to nurture their existing audience and make more sales.
Zooming in a little closer, blog content marketing helps businesses reach these goals by getting more eyes on the website, primarily with search engine optimization (SEO). A strong content marketing strategy involves consistently creating high-quality blog posts. By doing so, you can target more keywords and drive more traffic to the website.
Another purpose of publishing high-quality content on a regular basis is to provide value to prospective buyers, which helps build trust and establish some authority in your space.
13 strategies for blog content marketing
Now that you’re more familiar with the “why” of blog content marketing let’s take a look at some strategies you should be putting into action on your blog.
1. Lean into originality
One of the most critical things to consider when shaping your blog content strategy is to emphasize originality. Plagiarizing work and stealing ideas creates bad content that doesn’t impress readers or perform well.
This is particularly important when many website owners use generative AIspin content to publish in bulk. AI-generated content isn’t always flagged as plagiarism. However, AI can’t provide unique information since it just pulls information from other resources.
Only a real human writer can provide the special touch your blog needs to prevent it from being purely a regurgitation of other work
2. Use AI for research
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Although AI should not replace real writers, it can be used as a tool to assist them as they create original and valuable blog content.
Use AI to brainstorm post topics, generate article outlines, and research topics. Of course, anything you generate should be reviewed and tweaked to ensure it conveys the intended message.
Sometimes, AI can misinterpret data from other sources and generate false information. It’s essential to fact-check any data gathered from generative AI to ensure that it is factually correct.
3. Feature experts from your team
Feature a team member who is an expert on your product or has a hot take on a relevant topic to add some originality to your blog posts. Doing so adds a fresh perspective to your blog and provides valuable content for your site.
Plus, it gives the team members you feature a sense of pride. People like it when their voices are heard. Featured authors will likely share their articles on LinkedIn and other social platforms.
Since most members of your team are probably not writers, the most effective way to draft their article is with a Q&A as the foundation. Have the featured “author” brain dump and ghostwrite the article for them. Let them review the piece to ensure you’ve conveyed their thoughts adequately, and you’re good to go!
This approach requires fewer edits than you’d have if a non-writer tried to write an article.
4. Publish guest posts from industry thought leaders
Another excellent way to bring a unique perspective to your blog is to publish guest posts and op-eds from thought leaders in your industry. This presents an outside perspective that can be valuable to your audience. Plus, aligning your brand with industry experts can help build credibility and thought leadership.
A great place to source these articles is from co-sales or co-marketing partners, which we will discuss later in this post.
You can also connect with professionals on LinkedIn and offer them a feature on your blog. If you cold-pitch, it’s smart to share who your target audience is and how much traffic you get. This way, prospective guest posters can decide if the opportunity makes sense for them.
5. Build a collection of pillar content
Creating pillar content that aligns with your brand’s value proposition is as important as ever. Pillar content covers some core principles related to your topic or brand. For example, if you offer SEO content writing services, some pillar topics would be “What is SEO?” or “7 Benefits of Content Writing.”
The purpose of covering seemingly elementary topics is to have posts to link back to when you’re covering more complex topics. This way, users who need to go back to the basics or need clarity on an important topic can find everything they need without leaving your site. It also allows you to create a strong internal link structure.
As you create pillar content, remember that information that seems basic to you is not as simple to people who may be new to the topic. With that in mind, don’t be afraid to really break things down to an elementary level.
6. Feature case studies
Social proof is an important part of marketing. For SaaS and service-based businesses, case studies with proof of performance are crucial. Luckily, your blog provides the perfect digital real estate for going in-depth with the results you’ve helped your clients achieve.
Numbers are the star of the show for many case studies. However, using a blog format enables you to paint a better picture by digging deeper. It provides a look into why a client chose you and how they leverage your software or services. Customer testimonials are also helpful to include here.
This is another type of content that benefits from a Q&A or interview-style format for drafting. It has a similar effect as team member spotlights since featured clients will likely share it with their network. This drives even more organic traffic to your website.
7. Repurpose blog content for other platforms
Repurposing blog content to publish on other platforms is another effective marketing strategy. You can repurpose the materials you’ve created for your blog as:
- Social media posts (for LinkedIn, Instagram, Facebook, etc.)
- Videos (long-form or series of short-form videos)
- Podcasts and vodcasts
- Email marketing/newsletters to your email list
Using the piece of content you’ve created for your blog saves time and maximizes the ROI on the time you spent creating the original content. Plus, this strategy helps create a cohesive message and user experience across your brand’s digital real estate.
Of course, you’ll need to adjust the content format and style to fit each destination where it is published. For example, different social media platforms focus on different types of media, so you’ll have to plan accordingly. A ten-minute explainer video could be the best option for YouTube, but a carousel of infographics would be better for Instagram.
According to Forbes, visual forms of communication have increased in popularity since 2016. In 2023, 91% of businesses used videos as part of their marketing strategy.
8. Invest in link building
One of the primary purposes of incorporating blog content marketing is to enhance website traffic with SEO. With that in mind, it’s crucial to ensure you’re taking a holistic approach to optimizing your website. With that, you should invest in link building for your blog.
Link building is simply getting backlinks from relevant websites with high-quality domains. The anchor text of the backlink should align with the blog’s title tag and primary keyword.
There are two options for link building. You can take a DIY approach to link-building by cold-pitching other content marketers or publishers. Alternatively, you can invest in a link-building service that handles the placement for you.
9. Target long-tail keywords
Pillar content sets the foundation for more niche blog content campaigns, which is where long-tail keywords come into play.
If you’re unfamiliar with long-tail keywords, they are search queries more like phrases than single words. Often, the keyword difficulty of long-tail queries is lower than some simpler phrases, making them low-hanging fruit.
Screenshot provided by the author
Plus, it’s usually easier to identify the search intent of long-tail keywords since they are more specific. With higher-intent keywords, you can drive more relevant traffic to your website.
10. Stay on top of the competition
Another key to a successful blog marketing plan is staying ahead of the competition. Your blog should offer everything your competitors have to offer, plus some more.
If you haven’t already done so, identify a few competitors in your space, both direct and indirect. Assess their blog posts to see what they are doing well and where to improve. Emulate what’s making them successful and fill the gaps where they fall short.
Although you can use your competitors’ sites for inspiration and guidance, remember the importance of originality. Do not copy anything word for word, and never rip off ideas without giving credit where credit is due.
11. Keep your brand voice consistent
As you grow your blogging efforts, you’ll likely have different writers contributing to the site. Since people have different writing styles, the voice and tone of the blog can become a bit chaotic. However, it’s essential to put the proper protocols in place to create a consistent brand voice throughout your written content.
The first helpful resource you should create is a brand style guide that provides clear instructions writers should follow to nail your brand’s voice and tone. In this document, you should describe how you want your brand to be conveyed and how you want people to feel when they come in contact with it. List words and phrases that resonate with your ideal customer, and create a list of off-limit words, as well.
If you have the budget, you can hire an editor to ensure that the voice and style stay consistent from one post to the next. In addition to making sure everything is grammatically correct, your editor can ensure that each article is up to par with your brand guidelines.
12. Collaborate with adjacent brands
Co-selling and co-marketing partnerships present tremendous opportunities to connect with more leads through referrals, and these partnerships can be highlighted on your blog.
You can feature these partnerships with:
- Press release-style blog posts
- Company profiles
- Integration tutorials
- Guest posts to highlight the partnerships
- White papers
In addition to opening doors to new opportunities, aligning yourself with well-known and respected brands can create the same level of regard for your brand. Prospective customers are more likely to trust you when you’re associated with a brand they already trust.
13. Analyze and iterate
An essential part of blog content marketing is refreshing old content with new information so it remains relevant. This is great for your target audience as it ensures they have the most up-to-date information available, and it’s also appealing to search engines, so it can help you rank your content.
In addition to adding new context to your articles, it’s wise to optimize for keywords your article is getting traffic for that you didn’t initially intend to target. For example, let’s say your article is about blog monetization, and you’re starting to rank for keywords related to affiliate marketing. If your article doesn’t already have a section on affiliate marketing, it’s wise to add one.
Furthermore, you can use the performance of your past articles to inform your blog content strategy going forward. Look at what sort of articles perform best in the SERPs and which lead to the conversions you’re looking for, and incorporate posts with similar structures in the future.
Final thoughts
There are many blog content marketing strategies content marketers can use to amplify their blog efforts and get in front of potential customers. Whether you’re starting a blog from scratch or expanding your content marketing efforts on a well-established domain, there are many creative ways to take things to the next level.
If you’re looking to boost your domain authority by securing backlinks from high-quality websites, look no further. uSERP is here to help. Book a call to learn how we can help you place links on high-quality domains to drive more traffic to your site!
