Scrolling through email marketing options and feeling stuck?
Totally understandable. With so many tools out there, it’s easy to get caught up in comparing prices or chasing the biggest feature list.
But your best choice is the one that helps you hit your business goals.
Maybe that’s growing your subscriber list, selling more products, or keeping your customers coming back. In this guide, I’ll break down some of the top email marketing services for 2025 so you can find the one that works for your business.
Highlights
- The best email marketing platforms in 2025 combine automation, deliverability, and integrations — helping businesses send targeted, high-converting campaigns that reach inboxes, not spam folders.
- Top picks by category: Moosend (best overall), MailerLite (best for beginners), Klaviyo (best for e-commerce), Brevo (best for multi-channel campaigns), ActiveCampaign (best for advanced automation), Kit (best for creators), and Flodesk (best for design-focused emails).
- Key features to prioritize include AI-driven automation, responsive design tools, list management, and CRM or eCommerce integrations to streamline your entire marketing workflow.
- Pricing and usability vary by platform — MailerLite and Flodesk offer simplicity and affordability, while ActiveCampaign and Klaviyo deliver enterprise-level automation for scaling businesses.
- Test free trials and run A/B tests to find the platform that best aligns with your goals, audience, and growth plans for 2025.
What makes the best email marketing services in 2025?
The right email marketing platform should feel simple to use, work smoothly with your other tools, and ensure emails land in inboxes, not spam.
➜ You also want strong marketing automation features, solid customer support, and integrations that make your whole marketing setup run like clockwork.
Here’s a quick overview of what to look for in an email marketing tool 👇
Automation capabilities
Think of email automation as your built-in marketing sidekick.
Set up AI marketing once, and it can send the right message at the right time — like a welcome email the second someone new signs up. Or a retargeting email marketing campaign when a shopper abandons their shopping cart.
Marketers can sync real-time customer data with their email tools to deliver hyper-personalized campaigns that drive better engagement and ROI.
(This is key to making email a channel that’s worth your time.)
Mobile-responsive and intuitive design
Design matters too. Look for responsive templates and an easy drag-and-drop editor so your emails look great on any device without endless tweaking.
Email deliverability features
Good list management keeps your subscribers happy (and your email deliverability healthy). Look for a solution that offers clear unsubscribe options and tools to clean up inactive contacts. If you sell online, make sure the platform can handle transactional emails like order confirmations and shipping updates.
On the tech side, look for features like DKIM and SPF authentication to help your emails pass spam filters.
Perks and integrations
Extra perks like landing page builders and signup forms make generating leads easier straight from your site or social channels. And integrations with CRM software, Google Analytics, or Facebook ads let you connect your email marketing to the rest of your strategy.
Bonus Tip: If you want to go beyond email, look for an option that includes multi-channel support — like SMS, push notifications, and social media — to keep your audience engaged wherever they are.
7 Best email marketing services reviewed
Alright, now let’s get into the best email marketing services available in 2025. I’ll break down the highlights so you can see what fits your business best. 👇
1. Moosend: Best overall email marketing platform, especially for small businesses
G2 rating: 4.7 out of 5 stars
Moosend is a standout email solution for strong marketing automation and email personalization.
It offers automation templates that help you save time while crafting personalized email campaigns. And its drag-and-drop email builder and responsive templates mean you can create great-looking outreach emails quickly.
Pricing is competitive, and there’s a free trial so you can test it out first.
It also offers solid list-building tools and email list management features, making it easier to grow and maintain your subscriber list. Customer service is super helpful, offering quick responses and helpful guidance.
Reddit and G2 users often mention Moosend’s high email deliverability and easy-to-use interface.
One G2 reviewer said:
“You can scale your email list without watching your costs skyrocket, which is absolutely crucial when you’re building your affiliate empire.”
And a Reddit user shared that Moosend is:
“Good bang for the buck and easy to use for segmenting and A/B testing.”
Segmentation is an essential part of email marketing in 2025. According to ViB, leveraging segmentation can increase open rates by 30% and CTRs by a whopping 50%.
If you want a powerful tool that’s still user-friendly, Moosend is a great all-around pick. It works well for small businesses, marketing agencies, affiliate marketers, and online stores.
2. MailerLite: Best for beginners and small businesses
G2 rating: 4.6 out of 5 stars
MailerLite offers a generous free plan and affordable pricing, making it a good option for beginners and small businesses. It also has landing page builders and form templates that are simple but effective.
The automation workflows are straightforward, so you can get email automation ideas up and running even if you’re new to this. Email deliverability and unsubscribe management are strong points here, too, so you can keep your list healthy.
Users on G2 and Reddit praise MailerLite’s easy user experience and tools for improving customer engagement.
A Reddit user shared:
“I’ve been using MailerLite and I’m pretty happy with it so far. Deliverability’s been solid, and it’s not a pain to get started (they guide you through the setup stuff like SPF/DKIM).”
If you’re just starting out or running a small business, MailerLite gives you the features you need without overwhelming you.
3. Klaviyo: Best for e-commerce and online stores
G2 rating: 4.6 out of 5 stars
Klaviyo focuses on online stores with tailored e-commerce email marketing tools. Advanced audience segmentation and email list management help you target shoppers with the right offers at the best times.
It integrates smoothly with platforms like Shopify, so setup and automation are easier. You’ll also find marketing automation ideas designed to boost sales, whether you sell physical or digital products.
Users appreciate Klaviyo’s power but mention that the pricing can get high, and there’s a learning curve.
A Reddit user mentioned:
“Klaviyo nailed the ecom + automation sweet spot… plug-and-play Shopify integration, powerful flows, real-time data triggers, and it just prints money for DTC brands without needing devs or duct tape.”
“I’ve been researching to see what else is out there that is following that same low-lift model for a better price.”
If e-commerce is your main game, Klaviyo may be the right option for you.
4. Brevo (formerly Sendinblue): Best for multi-channel campaigns
G2 rating: 4.5 out of 5 stars
Brevo combines email marketing with SMS, making it a great choice if you want to run campaigns across multiple channels. It also supports push notifications and transactional emails.
Its marketing automation and CRM integration help you manage contacts and customer journeys efficiently.
Brevo’s pricing is also based on email volume instead of subscriber count, which can be more cost-effective if you have a large list but don’t send emails often.
LinkedIn and Capterra users like its flexibility, though some find the interface a bit tricky at first.
One Capterra reviewer mentioned:
“I had to go through a massive learning curve, considering the changed UI, different logo, and almost every function getting changed. It was a bit jarring for me, considering I only visit their site occasionally (most work is automated). Apart from that, the new UI is incredible, everything is smooth.”
If you want a platform that handles multi-channel marketing with flexible pricing, Brevo is worth a look.
5. ActiveCampaign: Best for advanced automation and CRM integration
G2 rating: 4.5 out of 5 stars
ActiveCampaign stands out for robust automation options and built-in CRM — making it optimal for detailed email sequences and personalized messages based on customer behavior.
(You can set up automated A/B and multivariate tests, and its personalization features will actually auto-send the emails that perform best.)
Pricing is higher, but that comes with features designed for growing businesses and digital marketing agencies. Users say it scales well but takes some time to learn. And that customer support is usually quick and helpful.
A G2 reviewer shared:
“Great visualization of marketing & sales flow funnel. Lots of automations and tools, easy-to-use CRM, solid CMS for designing emails.”
If you need serious automation capabilities and CRM features for a bigger list, ActiveCampaign is a good choice.
6. Kit (formerly ConvertKit): Best for creators and digital products
G2 rating: 4.4 out of 5 stars
Kit is built for creators — like bloggers, course sellers, and digital product entrepreneurs.
It focuses on simple yet effective email automation and sequence management to help you steadily grow your subscriber list. Never forget to send a follow-up email again. Its signup forms and landing pages are easy to customize, making it simple to turn followers into customers.
Deliverability is reliable, and the platform’s features support community building and product launches.
Users on Capterra and G2 praise Kit’s clean interface and creator-friendly tools.
One Capterra reviewer shared:
“I do admire KIT as it is for a very segmented group of users, creators, and has built their whole product around servicing them which is awesome. If you are not a creator with an audience I would not consider KIT. If you are a creator, it is the best. Go nowhere else.”
If you’re selling digital products or building a community, Kit makes it simple.
7. Flodesk: Best for design-focused email campaigns
G2 rating: 4.3 out of 5 stars
Flodesk stands out with gorgeous email templates and an easy-to-use email editor. Its automation workflows and personalization are simple but effective, making it a great fit for beginners.
Pricing is flat-rate with unlimited subscribers, which is great if you want predictable costs.
User feedback highlights Flodesk’s beautiful design options but notes fewer integrations than other platforms. (Though that may not be a bad thing if you’re just starting your list.)
Business Coach Jenna Kutcher mentions:
“Flodesk, the strategic and easy-to-use email marketing and design platform, remains my TOP recommendation (by far!) for anyone starting their email list, no matter the age or stage of their business.”
If you want your emails to look amazing and keep things straightforward, Flodesk is a solid pick.
How to choose the right email marketing service for your business
Again, it’s so important to choose a platform that fits your business goals.
For instance, if you run an online store or small business, Klaviyo or Moosend will likely fit best. Creators might lean toward ConvertKit or Flodesk. (More on this below.)
➜ Think about your budget, the speed of your business growth, and how easy the tool is to use. You want features that matter most to you — maybe that’s automation workflows, landing page builders, or subscriber management.
*Pro-Tip: Always try free trials before you commit. And use A/B testing to see which emails connect better with your audience. Focus on email deliverability, list management, and automation workflows. These three are key to running campaigns that convert.
Wrap up
In the end, the best email marketing service depends on what you need most.
- ConvertKit and Flodesk focus on creators and beautiful design.
- ActiveCampaign handles advanced automation.
- Brevo stands out for multi-channel campaigns.
- Moosend offers a balance of power and ease.
- MailerLite is great for beginners.
- Klaviyo is built for e-commerce.
Don’t rush it. Test these platforms with free trials, and pick one with strong deliverability, marketing automation, and CRM integration. That’s the combo that’ll help your email marketing shine in 2025.
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