Rank tracking tools are to SEO professionals what stethoscopes are to physicians: they assess vital signs. In this case, the vital signs of your website’s search performance.
They reveal whether your website ranks for key search terms and, more importantly, how users discover and interact with your content.
By tracking visitor origins and behaviors, these tools reveal what’s working and what needs adjustment. But with so many options available, choosing the right one can be overwhelming.
Enter Advanced Web Ranking (AWR SEO): a tool built to cut through the confusion.
True to its name, AWR SEO excels in rank tracking, offering deep insights into search performance. But AWR SEO doesn’t stop at rank tracking. It delivers robust white-label reporting and in-depth SERP analysis.
Is AWR SEO the perfect fit? And how does it stack up against the competition? Let’s dive in.
AWR SEO features and capabilities
AWR is an SEO powerhouse, offering precision tracking and in-depth analysis features that outshine its competitors. Let’s look at each of these features;
Rank tracker
AWR’s rank tracking works like a real user’s search. It considers location, device type, and personalized results. It tracks rankings across 4,000 search engines in 190 countries, showing results for both desktop and mobile.
Rankings update every 24 hours for the latest search data. If you don’t need daily updates, you can change keyword tracking to run every two weeks or once a month. This way, you only track what matters most.
AWR’s Rank Tracker shows how often people click on your site (click-share) and how often it appears in searches (search visibility).
Key stats include:
- Market Share (also called share of voice)
- Average Rank
- Estimated Visits
These numbers help predict website traffic, sales, and conversions so you can plan better SEO strategies.
One of AWR’s best features is its pixel-based visibility. Unlike basic rank tracking, which only looks at position, this method also measures how visible your site is on the search page.
You can see exactly where your site appears in search features like featured snippets, knowledge panels, local packs, and image carousels.
Competitor analysis
AWR’s Competitor Analysis does more than just list your competitors. It gives detailed insights into their market share and SEO strategies.
You can check how hard it is to rank against them using SEO scores like URL Difficulty, Domain Difficulty, and Content Difficulty. These scores show how much work is needed to rank higher.
AWR also lets you study your competitors’ keyword lists. You can see which keywords they use, where they use them, and how they fit into their SEO strategy.
AWR tracks these keywords and shows their market share, average ranking, and visibility. This helps you find keyword gaps and new ranking opportunities.
The tool also highlights your competitors’ best-performing content. This helps you discover valuable topics and keywords to target.
When researching keywords, you can also look at search results, user intent, and traffic potential to find the best SEO opportunities.
SEO reporting
AWR’s SEO Reporting feature streamlines data visualization with customizable templates, making it easy to present key SEO metrics and insights. You can easily populate these white-label templates with client details and tailor them based on the most relevant metrics for your project.
Report Generation Process
- Select relevant data points
- Choose a layout that best presents your insights
- Visualize key metrics in tables, charts, or summaries
With AWR’s SEO reporting, you can:
- Customize reports with branded logos and favicons
- Export reports in PDF, CSV, or XLSX formats
- Schedule automated reports based on project updates or time intervals
- Share reports via email, live links, or Google Drive
- Set up ranking alerts via email or Slack for instant updates
Advanced Web Ranking plans and pricing
AWR’s monthly subscription is available at four pricing tiers. The key difference in the subscription plans is in the volume of keywords you can track every week.
The Pro Plan ($99/month) is ideal for freelancers and small to mid-sized businesses. You get access to 7,000 keywords (updated weekly) and a competitor discovery feature that identifies competing websites based on your keywords.
While you get daily, weekly, bi-weekly, and monthly updates, this plan lacks the fast 1-hour update feature. It also only gives you one forecast per project.
The Agency Plan ($199/month) houses all the features in the Pro Plan plus extra perks.
It gives you access to 14,500 keywords (updated weekly), unlimited forecasting, country-specific and local & global search volumes, and white label (custom domain).
The Enterprise Plan ($499/month) includes all Agency Plan features. On top of that, you get data migration assistance, CSV exports to FTP, priority support, and a developer API.
You can track up to 35,500 keywords (updated weekly) and export data from online plugins.
AWR also offers a Custom 50k Plan ($700/month) tailored to user needs. It includes all Enterprise features plus 50,000 keywords, custom billing quotes, enterprise scaling, MSAs and SLAs, security audits, and a dedicated account manager.
All subscription plans come with a 30-day free trial and a 30-day money-back guarantee without credit card requirements.
At the end of the trial, your data is preserved for 30 days as you decide whether you want to continue with a subscription.
AWR also allows you to pay annually and save 10%.
Advanced Web Ranking strengths
AWR SEO focuses on rank tracking and reporting, but has other useful features too.
Advanced Rank Tracking
Many SEO tools charge extra for detailed rank tracking, but AWR includes it as a main feature.
AWR tracks rankings on multiple search engines, including Google, Bing, Yahoo, Yandex, and Baidu. It also provides accurate local rank tracking at both the country and city levels. This is helpful for businesses that rely on local search, such as service providers, big brands, and franchises.
Users can customize their tracking by keywords, devices, and locations. This helps businesses focus on the most important data for their goals. AWR’s accurate tracking makes it a strong choice for data-driven decisions.
User interface
AWR SEO balances power and usability with an intuitive, well-structured interface. The dashboard is well-organized, offering quick access to key metrics and tools. Users can easily navigate rank tracking, competitor analysis, and reporting without feeling overwhelmed.
Users can tailor workspaces for projects or clients, streamlining workflows—an advantage for agencies handling multiple campaigns. Despite its advanced features, AWR is easy to learn, making it accessible to both beginners and experts.
Support and training
AWR excels in providing comprehensive support and training resources. It provides responsive support via email and live chat, ensuring timely assistance.
AWR offers a rich knowledge base with guides, tutorials, and FAQs, helping users troubleshoot and maximize the tool’s potential. These resources ensure users can confidently navigate AWR, whether through hands-on support or self-service learning.
Advanced Web Ranking weaknesses
AWR SEO has many great features, but it also has some weaknesses. Here are a few areas where it falls short.
High cost with limited flexibility
AWR SEO is expensive because it offers advanced tools like detailed rank tracking and custom reports.
But for businesses that only need basic rank tracking, the high price might not be worth it. There’s also no free plan to test the features before paying.
Limited features outside of rank tracking
Unlike some SEO tools, AWR SEO doesn’t offer deep backlink analysis or content optimization. This makes it less useful for people who need an all-in-one SEO tool.
Its keyword database is also smaller, so it doesn’t suggest as many long-tail keywords. These keywords are often cheaper and better for attracting a high-intent BOFU audience.
Fewer integrations and limited automation
AWR SEO integrates with Google Analytics, Google Search Console, and Data Studio. But it doesn’t connect well with CRM or marketing automation tools, which some businesses need.
It also has limited automation features, making it harder for users who need custom reports or advanced data tracking.
Advanced Web Ranking alternatives
While AWR SEO is one of the best rank-tracking tools, it’s not a complete all-in-one SEO solution. Businesses looking for comprehensive solutions may have to consider other alternatives. Popular competitors include Ahrefs, SEMrush, and Moz.
Here is a detailed breakdown to see how AWR stacks up against these tools:
1. Ahrefs
- Core features: Best-in-class backlink database, keyword explorer, brand and AI search, content explorer, and rank tracking
- Best use cases: In-depth backlink profile analysis and competitor research
- Pricing: Starter ($29/month; 100 keywords), Lite ($129/month; 5 projects & 750 keywords), Standard ($249/month; 20 projects & 2,000 keywords), Advanced ($449/month; 50 projects & 5,000 keywords), and Enterprise ($1,499/month; 100 projects & 10,000 keywords)
- Rankings update: Weekly (Daily updates available with Project Boost add-on)
Ahrefs dominates keyword research, backlink analysis, and competitor insights, which are key areas where it outperforms AWR SEO.
It also boasts a powerful site audit tool, making it a top choice for SEO consultants seeking an all-in-one solution.
However, Ahrefs’ rank-tracking lacks the specialization and customization of AWR SEO. For agencies needing tailored tracking and white-label reports, AWR SEO may be the better option.
That said, Ahrefs’ advanced plans come at a higher price, which may be a concern for budget-conscious users.
2. Semrush
- Core features: Keyword research with intent analysis, backlink analysis, rank tracking, and advertising research
- Best use cases: All-in-one SEO analysis and PPC campaigns
- Pricing: Pro ($139.95/month; 5 projects & 500 keywords), Guru ($249.95/month; 15 projects & 1,500 keywords), and Business ($499.95; 40 projects & 5,000 keywords)
- Rankings update – Daily
Semrush is a powerful tool for SEO, content marketing, and paid search. It helps businesses find the best keywords, plan content, and improve website rankings.
It includes an AI-powered writing assistant, topic research tools, and a real-time SEO checker. Businesses can also compare domains, check backlinks, and track website traffic to find new growth opportunities.
Semrush works with Google Analytics, Google Ads, and social media to keep all marketing data in one place. It also helps with PPC ads by finding the right keywords, tracking ads, and analyzing costs.
However, Semrush’s rank tracking isn’t as detailed as AWR SEO, which is better for local search results and historical ranking trends. If a business focuses on local SEO, AWR might be a better choice. But for an all-in-one marketing tool, Semrush offers great value.
3. Moz
- Core features: One-page SEO, site audit, keyword research, link building, and rank tracking
- Best use cases: Beginners and small businesses that need an easy-to-use tool and teams focused on organic SEO, not PPC and paid search
- Pricing: Starter ($49/month; 1 site & 50 keywords), Standard ($99/month; 3 sites & 300 keywords), Medium ($179/month; 10 sites & 1,500 keywords), and Large ($299/month; 25 sites & 3,000 keywords)
- Rankings update – Weekly
Moz is easy to use, even for beginners. Its simple dashboard, clear menus, and easy-to-read reports make SEO less confusing.
One of its best features is the Domain Authority (DA) score. This score helps marketers see how strong a website’s backlinks are, making it useful for building links. Moz is also more affordable than big SEO tools, making it a good choice for small businesses.
Moz includes a tool for tracking rankings, but it has limits. It doesn’t have advanced filters or detailed local tracking, which can be a problem for businesses that need precise data. Its backlink database is helpful, but it’s smaller than the ones from Ahrefs and Semrush, which update more often.
Moz also doesn’t connect with as many other tools. It works with Google Data Studio, Zapier, and some CRM platforms, but not as well as competitors. This could be an issue for marketers who need all their content marketing tools to work together.
Conclusion
So, is AWR SEO worth considering? The short answer is yes.
It stands out due to its advanced rank-tracking features. It offers granular SERP tracking, multi-location monitoring, and white-label reporting. This makes it a top choice for businesses, agencies, and SEO professionals who focus on precision and flexibility.
However, it has some glaring limitations. They include backlink analysis, content optimization, and site auditing. If you’re looking for a comprehensive SEO platform, it might be worth considering other alternatives like Ahrefs, SEMrush, and Moz.If you’re looking to get started with link-building or get help scaling your SEO content strategies, give us a call today, and let us do all the heavy lifting.
