SEO is a major marketing channel for many enterprises. This multi-purpose marketing technique is helpful for lead generation, building brand awareness, and more. That’s why choosing the right solution for managing your enterprise SEO workflows is key.
As you look for an SEO solution, BrightEdge is an excellent option to consider. This platform has solutions for all sorts of enterprise-level companies.
In this article, we’ll provide a comprehensive review of BrightEdge’s Enterprise SEO solution. We will review key features, pros and cons, pricing, and more. Plus, we will briefly review some alternatives to BrightEdge that you should consider in your quest to find the best enterprise SEO solution.
Highlights
- Everything you need to know about BrightEdge SEO and why it’s the best choice for enterprise business SEO, including:
- Key Features of BrightEdge SEO:
- Keyword research
- BrightEdge Copilot (AI Assistant)
- Content creation
- Powerful SEO analysis
- Easy integrations
- Local SEO
- Pricing
- Pros and Cons – The pros far outweigh the cons
- Real-life G2 and TrustRadius reviews from industry leaders
- Key Features of BrightEdge SEO:
- BrightEdge SEO Alternatives
- FAQs
What is BrightEdge SEO?
BrightEdge is a search engine optimization (SEO) solution for enterprise-level brands. It is designed to support SEO efforts every step of the way, starting with strategy and research through content publishing and data tracking. Many of these functions are supported by generative artificial intelligence (AI).
This robust solution is equipped to manage SEO campaigns at scale. Additionally, BrightEdge integrates with numerous popular SEO tools, making it easy to add to almost any SEO tech stack.
Why choose an enterprise SEO solution?
Not every SEO platform is created equal. An enterprise SEO solution like BrightEdge typically has some distinctions that make it more suitable for executing and managing SEO strategies at scale.
For example, an enterprise go-to-market strategy may require creating and managing upwards of a thousand landing pages and blog posts, but a small business might cap out at a couple of hundred pieces of content.
That means your chosen SEO solution must have the technical capability to host and deliver large volumes of content. It should also be equipped with the tools to assess the success of campaigns. Readily available support and documentation on how to best use the product are crucial for enterprise users, as well.
Key features of BrightEdge Enterprise SEO
BrightEdge has solutions for various SEO use cases, ranging from simple keyword research tools to end-to-end SEO management tools. Let’s take a closer look at what this platform has to offer.
Keyword research
One of BrightEdge’s flagship features is its keyword research tool. This tool helps identify high-value keywords that will produce the best return on investment (ROI) for your business.
In addition to identifying which keywords to target, BrightEdge allows you to flag keywords you’d like to monitor for your content. It also determines when targeting a specific keyword with paid ads rather than organic content is better.
Plus, BrightEdge’s keyword research tools offer insight into search intent. This is useful since it helps you focus on the right keywords based on your target audience’s search behavior.
BrightEdge Copilot (AI assistant)
BrightEdge has a wide range of uses, which can sometimes become overwhelming. Keeping tabs on where different data is stored and which tools are used for specific workflows can be a lot.
Luckily, BrightEdge offers an AI assistant called “Copilot.” Copilot helps you make the most of the platform by providing real-time answers to your questions. It also aids in processes such as content marketing and content creation.
Content creation
BrightEdge’s generative AI technology is a content writing tool equipped to help you streamline your content creation process. It aids in generating briefs for articles and writing articles, so you can ramp up your content output.
Although SEO content needs a human touch, this generative AI is extremely valuable if you need help beating writer’s block. It’s also useful if you need help finding more angles on a topic or when you’re trying to optimize for SEO. These little boosts can make your content optimization process much more efficient.
This tool is still helpful if you’re opposed to publishing AI-written content on your website for whatever reason, since it can be used to create article briefs.
Powerful SEO analysis
Another flagship feature of BrightEdge is its suite of SEO analytics. Some of these metrics include:
- Real-time content engagement data to better understand how their audience engages with their digital content, so they can inform their future SEO strategies
- Market trends help marketers stay on the pulse with their content by getting a more holistic view of what’s hot in the market
- Keyword rankings (charting changes over time)
- Insight into search traffic
All of this comes together with Storybuilder, a built-in reporting tool that provides access to all their essential data in one concise dashboard. With comprehensive reporting, marketers can easily access the information they need to make informed decisions about their SEO initiatives.
Easy integration
BrightEdge brings a ton of functionality out of the box. However, it also integrates with several other tools, so you can easily add it to your tech stack to create seamless SEO workflows.
Thanks to its robust API, you can quickly integrate your BrightEdge service with a variety of powerful marketing tools, including:
- Adobe Experience Manager
- Google Search Console
- Adobe Site Catalyst
- Google Analytics
- Majestic SEO
- Coremetrics
- Webtrends
This is a small sample of integrations available with BrightEdge. New integrations are added to this list on a quarterly basis.
Local SEO
BrightEdge offers dedicated support for local SEO. This is valuable for enterprises that serve local audiences with in-person services or a brick-and-mortar store. Some businesses that benefit from local SEO include restaurant chains, grocery stores, retail stores, and home service companies, among others.
The platform integrates with Google Business Profile to optimize your profile and reach customers when searching locally for a product or service like yours. This integration lets you quickly add content to your Google Business Profile listing and monitor its local presence and performance in the SERPs.
It also streamlines the creation and monitoring of Google posts, as well as review management. BrightEdge Local ensures your NAP (name, address, and phone number) information is consistent and correct across platforms, including Google Maps and other directories, so customers can always find you.
BrightEdge Enterprise SEO Solutions pricing
BrightEdge builds packages tailored to each user’s specific needs. Since packages are built on a case-by-case basis, there are no standard pricing plans.
Submit an inquiry to learn how much it would cost to use BrightEdge to support your enterprise SEO workflows.
Pros and cons of BrightEdge
Investing in an SEO solution is a big deal, so it’s essential to understand the pros and cons of the platform you’re considering. With that, let’s weigh BrightEdge’s benefits and drawbacks.
Pros of BrightEdge
- Capable of managing SEO campaigns at scale (great for enterprise users)
- Tailored specifically for enterprise users
- AI assistant simplifies a lot of workflows
- Provides powerful competitive analysis
- Wide variety of features and solutions
- Supports global SEO campaigns
- Great customer support
Cons of BrightEdge
- It has a bit of a learning curve when getting started
- Some minor complaints about the UX
- There is no visibility into pricing
BrightEdge reviews from real users
The best insight into the power of a tool like BrightEdge is reviews from past users. Fortunately, BrightEdge has excellent reviews on several sites, including G2 and TrustRadius.
Here’s what some happy users had to say about the platform.
“We have fully integrated other analytics platforms into BrightEdge to create the most robust centralized platforms. The platform is the base for all the work we do to optimize an enterprise website.” – Alissa Steingraber, Kohl’s (via TrustRadius)
“BrightEdge constantly updates its product and stays ahead of the SEO game. There are so many new features released that it’s hard to keep up [sometimes]. BrightEdge provides keyword tracking on search engines and for desktop, mobile, and tablet devices. It forecasts opportunities, provides valuable insight [into] competitors, and gives recommendations for improving ranking. I have a great client manager who constantly offers me fresh ideas on how I can put all the various tools within BrightEdge to use.” – Sharon C. (via G2)
“Forthea uses BrightEdge as the backbone of everything that we do for SEO, including both client services and sales. The tool itself is flawless. BrightEdge allows us to gain insights and efficiencies that benefit both the agency and our clients. I initially implemented BrightEdge at another agency, where we went through a rigorous review of a handful of SEO platforms.” – Jon Bowers, Forthea Interactive Marketing (via TrustRadius)
3 BrightEdge SEO alternatives for enterprises
Choosing the right SEO solution is a huge deal, so if BrightEdge SEO doesn’t tick all your boxes, looking for an alternative is reasonable. We’ve rounded up some BrightEdge alternatives to consider as you decide.
1. seoClarity
seoClarity is an AI-based SEO solution designed to provide all the SEO support you need in one place. This solution aims to help users simplify their tech stack while enhancing their SEO workflows.
seoClarity and BrightEdge have a lot of overlap in their features, but BrightEdge adds functionality for auditing and improving technical SEO.
Enterprise pricing for seoClarity starts at around $2500 per month.
2. Moz Pro
Moz Pro is a product from Moz specifically designed for enterprise users. Like BrightEdge, Moz Pro emphasizes data and competitive analysis.
A potential disadvantage of Moz Pro versus BrightEdge is that it offers less support for streamlining content creation. However, Moz offers more support for enhancing your brand’s influence by building domain, brand, and page authority.
“Large” business pricing plans from Moz start at $299 per month. This plan grants access to just three users, but you can add additional users for $49 per month.
3. Ahrefs Enterprise
Ahrefs Enterprise is a product from Ahrefs that can serve enterprise-level needs. This data-focused solution is designed to support every SEO team member and facilitate effective collaboration.
Like BrightEdge, Ahrefs uses a robust API to integrate with other popular SEO tools, like Looker. What’s unique about BrightEdge is that it has specialized tools for SEO on different search engines, including Amazon, Bing, and YouTube.
Enterprise plans from Ahrefs cost $1,499 per month.
Bonus: outsource to an SEO agency
Even if you have a large marketing department, implementing an SEO platform and managing your SEO efforts in-house can be a lot. Sometimes, it’s simpler to outsource these initiatives.
When you choose a reliable SEO consultant or agency, you don’t have to worry about the logistics of your SEO campaigns, such as how they are managed or what tech stack is used in the process. After years of trial and error, a good SEO agency will have perfected its tech stack.
Of course, you’ll be looped in on the technical aspects of your SEO initiatives if you work with an agency, but you don’t have to configure them yourself.
Curious about learning more about how an SEO agency can work with your marketing team to help you reach your search ranking goals? uSERP has got you covered. Book an intro call to discuss how we can work together.
BrightEdge SEO FAQs
As you consider your options, you may have some more questions about BrightEdge and its enterprise SEO solution. We’ve compiled a list of frequently asked questions to provide you with more insight.
Why is an enterprise-specific SEO solution necessary?
Enterprise SEO campaigns run at a much larger scale than an SEO campaign a small or medium-sized business would run. With that in mind, an enterprise SEO solution will offer the tools you need to run larger campaigns.
Plus, enterprise-specific SEO solutions typically come with customer support. This helps their users maximize their success with the platform.
Is BrightEdge SEO suitable for smaller businesses?
No, BrightEdge is best suited for enterprise businesses with advanced SEO needs. Smaller companies with more basic needs and tighter budgets should consider simpler platforms.
Does BrightEdge use AI?
Yes, some of the workflows on BrightEdge are powered by Copilot, the platform’s generative AI assistant.
Is BrightEdge the only SEO tool I need?
BrightEdge typically serves as the home base for its users’ SEO tech stack, but it’s not the only tool they use. It integrates with various other platforms to help you make the most of the different tools you use.
Final thoughts
BrightEdge SEO is an excellent option for many enterprise businesses. It includes a comprehensive collection of tools to support you throughout every stage of your SEO journey. Plus, with the help of its generative AI functionality, BrightEdge can streamline several of your SEO workflows.
BrightEdge requires the knowledge of experienced SEO professionals to effectively manage your campaigns. If you’re interested in tapping into the support of a trusted agency to take the reins on your SEO initiatives, uSERP is here to help. Book a call to learn more about what we can do for you.
