While countless SaaS brands have seen their SEO traffic, leads, and customer acquisition drop over the past year, our SaaS clients have been continuing up and to the right, with one even becoming a newly minted unicorn.
If you’re looking for SaaS SEO statistics to better understand this industry and what’s happening today, you’ve come to the right place.
If you are looking for SaaS SEO case studies instead, click here. Nobody has a better array of actionable examples pulled from RECENT wins in our space.
And of course, if you are looking for a SaaS SEO agency that can hit real KPIs instead of teasing you along with vanity metrics, book a call with our team.
SaaS SEO statistics you need to know
Let’s review some SaaS SEO statistics. These illustrate how organic search and content marketing help businesses drive performance.
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- The SaaS industry is highly competitive. End users spend around $299 billion on SaaS solutions (Statista).
Image Source - In 2024, SEO helped improve the website performance and marketing efforts of 91% of businesses. (Conductor)
- In 2023, 66% of B2B buyers relied on search engines to find solutions before buying a product. This makes SEO an essential component in any buyer’s journey. (Statista)
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- In 2023, 66% of B2B buyers relied on search engines to find solutions before buying a product. This makes SEO an essential component in any buyer’s journey. (Statista)
- Broken links can affect your SEO. These are dead links and feature a non-existent page with a 404 error. Customers who land on your site and find a dead link may look for alternatives. Research shows that more than half of customers will leave a company if they have just one bad experience. (ZenDesk)
- Quality content is a top-ranking factor for SEO. Your team must craft valuable content so your target audience will see you as a trusted source. The more your content appears in SERPS, the more likely users will notice your product (software). (Backlinko)
- 61% of B2B marketers believe blogs help businesses get more leads than other marketing strategies. A well-written blog article should contain relevant keywords and optimized metadata to rank well in Google. (Encharge)
- Long-tail keywords are easier to rank for (compared to short-tail keywords). They’re more specific and less common among search users, making them less competitive. An example of a long-tail keyword would be “affordable cloud-based SaaS accounting software for startups”. (Yoast)
- SaaS companies may post content not only to have a high ranking in search engine results pages (SERPs). Valuable blog posts may increase their chance of being cited by AI Overview. (Forbes)
Image Source - If your SaaS brand is new to SEO, research suggests it may be best to post at least 20 pages of high-quality content monthly for a year. Content helps you maintain a healthy ranking profile. It also targets the right buyers with relevant keywords. (Forbes)
- On average, people spend around 52 seconds on a website. (MetricHQ) As your SaaS company grows, you must ensure that you have an up-to-date website. This includes posting fresh content and implementing a more straightforward navigation. This includes mobile responsiveness to attract new audiences. (Forbes)
Image Source - 70% of consumers report that SEO is more effective than pay-per-click (PPC) in helping you generate sales. (Databox)
- As of recent data, Google handles more than 96,000 searches every second. (Exploding Topics)
- Many businesses get 17% of their web traffic from organic search. (Hubspot)
- It’s difficult to determine precisely the amount of traffic SaaS websites get from organic searches. Every business has different needs. However, our experts at uSERP help a lot of companies, including SaaS, with their SEO efforts. For example, for Monday.com, we managed to increase their monthly organic traffic from 677,000 to 1.2m in a short time. (uSERP)
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Technical SEO and mobile-friendliness statistics
Technical SEO is the process of ensuring your site aligns with the technical requirements of search engines to improve organic rankings. This includes having a fast-loading website and a design that users can access on all devices. This helps offer a positive user experience.
We look at some facts here below.
- In the last two months of 2024, 62.54% of web traffic came from mobile devices. (Statista) Research estimates that the number of smartphone users will reach 6.1 billion in 2029. (Statista)
- In 2016, Google announced its shift to mobile-first indexing. This means that the search engines primarily use your site’s mobile version for search rankings. It shows that SaaS providers should prioritize a smooth mobile experience for their audience. This includes using larger buttons and avoiding pop-ups. (Google)
- Your page’s loading time can impact your SEO efforts and harm your rankings. Statistics show that 72.3% of sites have a slow-loading design. (Ahrefs)
- Visuals can help boost your site rankings and visibility. (Backlinko) To achieve this, you need to optimize their alt texts and image file names and compress their size. The human brain can also process visual elements 60,000 times faster than text. (MedTech Intelligence)
- 53% of mobile users will only wait three seconds for the information to load. If it takes longer than that, they’ll leave without using your services. If your images take too long to load, you could risk losing more than 50% of your visitors. (LinkedIn)
Local SEO statistics
Local SEO is when you implement strategies so that search engines know where your business is located and what it offers. It helps make your services visible and accessible to local residents. These are people looking for a nearby facility they can visit. Instead of searching for “Accounting software” people will look for “Accounting software in New York.” This is a great example of a local search query.
If consumers can find you in Google Maps, then Google will automatically create a Google Business Profile for you. All you have to do is claim it.
Screenshot provided by the author
Here are some facts about local SEO for SaaS.
- A 2023 survey reports that in 2022, 21% of American consumers used online searches for local intent every day. (Statista)
- Local traffic is valuable for websites. (Forbes)
- 76% of people searching for a “near me” business on their smartphone tend to visit their onsite facility within a day. (Think with Google)
- Different ranking factors exist for local SEO. These include star ratings on Google Business profiles, on-page SEO factors like domain authority, and behavioral factors such as click-through rates. (Moz)
Link building statistics
When you earn backlinks, it means that other websites are linking back to your site. According to SEMrush, collaborating with reputable websites signals to their audiences that you’re also trustworthy and post valuable content that provides solutions to their “problems.”
For example, a blog page on keyword research could link to your keyword difficulty page. This could be beneficial for search users wanting to know the difference between a low and high keyword difficulty level.
Before we delve into link building stats, let’s go over a few tactics you can use to earn backlinks:
- Content marketing: Create high-quality content that aligns with your audience’s needs. Let’s say you have accounting software for freelancers to help them manage their taxes. You can post a step-by-step guide on submitting income tax forms online. Creating informational, in-depth content will help you gain backlinks naturally.
- Email outreach: Find websites within your niche where your content could be relevant to potential followers. Engage with their content first – like and share their social media posts. Then, send them a personalized email with exciting insights and an invite to a potential collaboration.
- Broken link building: Use tools like Ahrefs to find websites with broken links (404 error pages). Reach out to them and highlight similar content on your website that can replace the dead link.
- Influencer collaboration: Reach out to influencers in the SaaS industry. That’s right, influencers don’t only post product reviews for beauty services, but also for SaaS. They can share your links in their social media posts so their followers can visit your website and use your product.
Now, let’s go over some SaaS SEO statistics on linkbuilding.
- Backlinks are one of the factors that help your content rank in search engine results. (Moz)
Image Source - Acquiring backlinks from older domains is more valuable than acquiring them from newer ones. (Backlinko)
- Content marketing is the tactic that provides the strongest results for getting backlinks. (uSERP)
- 54% of SEO professionals believe that nofollow links can help you establish better rankings and authority. (uSERP)
- 30% of SEOs believe that you can measure link quality through organic traffic (uSERP)
- Sites that rank number one on search engines have 3.8x times more backlinks than pages with a lower ranking. (uSERP)
- Compared to websites without an active blog page, businesses with a regular blogging schedule acquire 97% more backlinks (inbound links). (WPBeginner)
- In 2024, 91% of businesses used videos as part of their marketing strategies. Also, 82% of consumers report that videos (mainly short videos) are helpful when they want to learn more about a product or a service before committing to a purchase. (Wyzowl)
- Collaborating with influencers can help increase your conversion rates and build trust with potential customers. A survey by Statista held in November 2022 revealed that 32% of respondents found influencer content helpful before buying new products or using a new service. (Statista)
Image Source - When SaaS business owners email influencers so that they link to their content, it’s essential to personalize the message. For instance, they may mention an Instagram Reel they’ve watched or a statistic on the latest news. This can lead to a 28.57% increase in click-through rates. (Backlinko)
- With content marketing, your SaaS business can achieve a high domain authority (DA). This is based on the websites that link back to your content. A high DA means that you’ve earned high-quality external backlinks. (uSERP)
The new SaaS SEO playbook that launched two unicorns
What sets uSERP apart from other major players in the SaaS SEO space?
Why are our clients getting results like this while SaaS companies everywhere watch their traffic, leads, and new customer numbers tank?
For starters, we’ve focused exclusively on high-quality, premium backlinks since day one. While many SaaS SEO campaigns relied heavily on mid-tier links and have seen their value plummet over the last few years, our focus on top-tier links has only increased in value with each passing year.
Beyond that, we’ve been closely monitoring AI’s impact on search since the launch of ChatGPT. We knew the SEO landscape was about to change dramatically, and instead of waiting and playing catch-up, we adapted early and have been ahead of algorithm updates every step of the way.
We’ve outlined the exact strategies that are working today in detail here: The New SaaS SEO Playbook: Strategies That Launched Two Unicorns.
Or, if you’re ready to work with an agency that can drive real business outcomes faster than you can get a job posting live, book a call with our SaaS SEO experts. We consistently hit KPIs that most agencies wouldn’t even attempt.
Frequently asked questions about SaaS SEO statistics
Below are answers to 10 common questions about SaaS SEO statistics.
What are SaaS SEO statistics?
SaaS SEO statistics measure how SaaS brands perform in organic search. Some factors that these cover include:
- Keyword performance
- Conversion rates.
- Backlink quality.
- Organic traffic.
- Overall ROI
Why is SEO important for SaaS companies?
SEO is crucial for SaaS businesses, as organic search is cost-effective compared to paid search. They get quality leads from search queries without paying for third-party advertisements, so users aren’t influenced by paid ads when visiting a company’s site.
Organic search results seem to be more trustworthy than paid ones, which can be beneficial if you’re looking to boost your rankings and visibility. (Forbes)
How much of a SaaS company’s traffic is driven by organic search?
Since October 2020, our team at uSERP has helped Monday.com (a SaaS company) boost its organic traffic by 77.84%. We used various tactics, such as creating new blog posts and maintaining a strong backlink profile.
However, results can vary from business to business. We consider many factors, such as competitors and content optimization. Our approach isn’t one-size-fits-all—it’s personalized based on your business needs.
What role does content marketing play in SaaS SEO?
Content marketing helps drive organic growth to your SaaS website. Posting content on your services, like in-depth guides and case studies, helps you establish brand authority, as people can see you as a trusted source, helping you increase conversation rates and high-quality backlinks.
How does email outreach contribute to SEO for SaaS companies?
With email outreach, you are directly contacting industry influencers so that you can acquire new backlinks. It can take some time until you receive a response, but personalizing your email message increases the chance that the other person will actually reply and agree to collaborate with you. (Backlinko)
Why is technical SEO vital for SaaS websites?
Technical SEO ensures that search engines can easily crawl and index your website. Your page has to meet specific requirements. For example, it needs to be responsive on mobile devices and load fast so that users stay longer and use your services.
How important is mobile friendliness for SaaS SEO?
Google loves websites that offer a smooth buying experience on mobile devices. In fact, it prioritizes mobile-responsive websites when it comes to search rankings. Between October and December of 2024, 62.54% of website visits were from mobile users. (Statista)
How do blog posts affect SaaS SEO performance?
61% of B2B marketers say that SEO-friendly blog posts can be more effective in helping businesses acquire more leads than other marketing tactics. When you have an active blog, targeting relevant keywords and including optimized metadata is important to maintain a high ranking.
What role do backlinks play in SaaS performance?
Research shows that having backlinks helps you rank higher than pages without them. By using link-building techniques, other businesses can link to your content, signaling that your page is reputable and offers valuable information.
Which keywords are most effective for SaaS SEO?
SaaS SEO statistics show that long-tail keywords are more effective for businesses. They include specific terms that capture user intent. Long-tail keywords also tend to have lower competition, making it easier for your content to appear in SERPs.
