Google’s updated Trends Trending Now tool offers customizable insights into Search Trends with increasing search volume and real-time trend analysis.

The improved customizable filters, which include data on regional search terms, could help site owners with SEO planning and ad campaigns. 

Google updates Trends’ Trending Now tool 

Google`s updated Trending Now tool in Google Trends includes an improved format that offers faster, easier-to-understand search data.

Google announced the update, saying:

• “A cutting-edge trend forecasting engine is behind our upgraded Trending Now tool. It detects 10 times as many emerging trends as before and refreshes every 10 minutes on average, so you see the latest upward Search swings right as they take off. You can even compare multiple trends and easily export their data for a closer look.”

Updated format and features

The new format provides enhanced insights into specific trends, their total search volume, and trending times (you can search trends from 4 hours ago up to one week). It also updates every 10 minutes so users receive fresh insights on popular search interests. 

Trending Now covers more countries than before (125), detects more trends, and offers filtering, visualization, and exporting options. 

A screenshot of the new Trending Now Tool on Google Trends:

The new insights enable you to view trend overview charts by hovering over a listing. By tapping a listing, you receive a complete data breakdown, including trending time, search volume, and relevant links.  

New regional trend filters

The new region-specific search trend filter for 40 of the 125 countries available, provides users in those regions with targeted, localized, and industry trend analysis and comparison data.

Marketers can use the latest regional trends to identify audience attention interests (for content creation inspiration) and to keep up with the latest local trends relative to their niche.  

Looking forward

Marketers rely on knowing their target audience’s search behaviors. Google Trends provides invaluable resources on how and when people search for a specific product or service.

The updated Trending Now Tool enhances how you gather and view your target audience’s real-time search behaviors, enabling you to create refined marketing strategies.

Google Trends Tutorial Video

Google has released a helpful Trending Now video tutorial on its Google Search Central YouTube channel that answers questions on using the new Google Trends Trending Now Tool.  

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Terry O'Toole

Terry is a seasoned content marketing specialist with over six years of experience writing content that helps small businesses navigate where small businesses meet marketing - SEO, Social Media Marketing, etc. Terry has a proven track record of creating top-performing content in search results.
When he is not writing content, Terry can be found on his boat in Italy or chilling in his villa in Spain.

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