Report Shows Google Sends Less Search Traffic but More Discover Traffic To Publishers
A recent report analyzing traffic rates to publishers shows Google increased traffic from Google Discovery while decreasing it from Google Web Search.
The Newsdash report analyzed 8 billion clicks from various publishers to determine where they get their traffic, comparing Google Search Console data from 2023 to 2024.
John Shehata, the Newsdash founder, said the results are eye-opening.
Key takeaways:
- The report shows that Google Discovery’s traffic to publishers increased by 14% to 55.6% of total Google traffic.
- Google Web Search traffic to publishers dropped by 10.5%, accounting for 36% of all Google traffic.
- All other search types saw a percentage decrease in total publishers’ Google traffic.
Google’s AI Overviews Unpredictable Search Visibility Continues
A BrightEdge report on Google’s AI appearance rates in Search results uncovers some concerning results that could impact content creators and SEO professionals.
The report reveals AI Overview’s unpredictability and how it appears more frequently for long-tail and complex keywords.
Key takeaways:
- AI Overview’s unpredictability concerns Google and content creators.
- Google knows about AI Overview challenges and will experiment with different formats, including the space AI Overviews uses in the search results.
- AI Overview answers in Google Search Results now occupy 12% less space.
Google Updates its Trending Now Tool
Google announced its Trends Trending Tool update to provide site owners with customizable insights and real-time trend analyses to help increase search volume.
The new search data now includes regional search terms in 40 countries, enabling marketers to identify local audience interests and trends relative to their niche.
Google announced the update, saying:
“A cutting-edge trend forecasting engine is behind our upgraded Trending Now tool.
Key takeaways:
- The new Trending Tool format provides trend insights, total search volume, and trending times.
- Google says Trending Tool now provides emerging trend updates every 10 minutes.
- Site owners can gather and view their audience’s search behavior in real-time, refining their marketing strategy opportunities.
- Trending is now available in 125 countries, with 40 offering users localized, targeted, and industry trend analysis.
Google August 2024 Core Update Begins
Google finally launched its latest core update on August 15, saying it will help site owners by promoting high-quality content while demoting SEO-focused content created solely to rank well on Search.
Full rollout completion is expected by mid-September.
Key takeaways:
- Google algorithm update will improve search result quality and relevance by better understanding and meeting users’ search intent.
- After its last update, Google took feedback from content creators and will reward those who implemented positive changes to their sites.
- Google says small independent publishers and site owners who provide high-quality content will see better ranking results.
- Google Search Advocate John Mueller says the August core update continues Google’s ongoing work to improve Search results.
From Around The Web
“How long will people wait for websites to load in 2024?
Danny Goodwin from Search Engine Land reports on a Forbes Advisor survey about user bounce rates in 2024.
The latest research reveals that people wait eight seconds, on average, for a site to load before clicking on their competitors.
Key takeaways:
- Almost half of searches leave websites that are slow or unresponsive.
- Google has wanted 2-second loading times since 2010.
- Google’s John Mueller said sites should load in less than 3 seconds.
- Google says, “The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.”
“Google Search Expands AI Overviews Globally.”
Matt G. Southern from Search Engine Journal reports on the expansion of Google’s Search AI Overviews.
The new feature uses AI Overviews to summarize search results in six new countries (United Kingdom, India, Japan, Indonesia, Mexico, and Brazil), simplifying language for testing web content in-text links.
Google says the feature will increase site traffic, but industry observers are skeptical about AI’s future effects on publishers and content creators.
Key takeaways:
- Google’s AI Overview now summarizes content in Search in six new countries.
- Google claims users explore more complex subjects when using AI overviews.
- Users can save AI Overview results for future reference.
- Google says AI Overview clicks are higher quality, and users stay on sites longer when using AI.
- The impact AI Overviews will have on publishers remains uncertain.
When he is not writing content, Terry can be found on his boat in Italy or chilling in his villa in Spain.
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