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Fractional SEO services

Fractional SEO leadership focused on growing your pipeline.

Your business needs someone who can figure out where search will make a difference, build the plan, and make sure the work gets done. uSERP's fractional SEO service puts a senior fractional Head of SEO on your account to own strategy across technical SEO, content, links, and AI search, with clear priorities tied to leads, sales, and revenue.

Talk about your SEO program Compare the cost of hiring

Fractional SEO leadership and delivery management from $6,500/month. Execution available through uSERP.

Monthly business scorecard
Organic program review
Month 6
41Organic-sourced SQLs+58% vs. baseline
$412KOrganic-sourced pipeline+71% vs. baseline
9 / 11Scoped work shipped2 blocked
Fix indexing on /integrations/* (1,140 URLs)Dev teamVerified live
Rewrite pricing + comparison pagesContent partnerPublished
Authority sprint: 3 revenue pagesuSERPIn progress
CRM attribution for organic-influencedRevOpsNeeds decision
Illustrative scorecard. Your measures are agreed with sales at kickoff.

Fractional SEO leadership trusted by teams at

monday.com Robinhood CrowdStrike Freshworks ActiveCampaign
Proof

SEO programs we have led, measured in business terms

Every engagement below started with a commercial priority, a plan, and a senior owner. That is the operating model behind our fractional SEO service, and here is what happened when the work added up.

Nav case study
Nav · Business finance $140Kadded to monthly pipeline revenue

Outranked NerdWallet for “business credit cards” and 100+ secondary #1 rankings. 1,300% return on investment.

Read the case study
8.6x ROI in 22 months: internal communications SaaS case study
Internal comms SaaS · 22-month program 8.6xreturn on investment over 22 months

161 top-3 positions, 92% LLM visibility, DR from 66 to 72. A full program built from the ground up.

Read the case study
monday.com case study
monday.com · Work management 677K → 1.2Mmonthly organic visits

77.84% traffic increase, 23,543 new organic keywords, and 825 first-page rankings in a saturated category.

Read the case study
Remote case study
Remote · Global HR platform +314%year-over-year organic traffic

74,334 new organic keywords and 1,695 new top-3 positions in 12 months through domain and page-level work.

Read the case study
OnBoard case study: 13K+ new keywords and DR +8 in 18 months
OnBoard · Board management software 3xorganic leads

+337% YoY organic traffic, 4,402 page-one keywords, and a +69 domain rating gain since January 2023.

Read the case study
Hightouch case study: 4x top-3 rankings in 40 months
Hightouch · Data activation 13,215new organic keywords in 18 months

278 top-3 positions and DR +8 with content strategy and authority building aligned on the same roadmap.

Read the case study

Results reflect each client's starting position, implementation speed, and sales cycle. We report organic-sourced and organic-influenced pipeline separately and never present traffic growth alone as proof of revenue.

The problem

Someone needs to own the whole picture

Your content agency has a publishing calendar. Your developers have a backlog. Your link-building partner has a list of target pages. But who is making sure all of that work adds up to something the business actually needs?

That is the role we fill. We get to know what you sell, who buys it, and how those buyers become customers. Then we decide where search can contribute, what needs to happen first, and how to put your budget to work.

You get someone who can explain why a project matters, challenge work that does not justify the effort, and keep the right people moving. That is fractional SEO leadership: senior ownership of the whole program, without a full-time hire.

What is fractional SEO?

Fractional SEO is senior leadership for a defined share of the week

Fractional SEO is senior SEO leadership on a part-time, retained basis. A fractional SEO leader owns your search strategy, sets priorities, and manages delivery across your team and vendors for an agreed share of their capacity, instead of joining your payroll full time. The titles vary. The work should not.

Fractional SEO consultant

Advises. Audits the site, hands over recommendations, and leaves implementation and prioritization to you. Useful for a second opinion. Not enough when nobody owns the outcome.

Advice

Fractional SEO director or manager

Owns the roadmap and the backlog. Briefs writers and developers, reviews vendor work, and reports monthly. This is where fractional SEO starts to change results, not just the to-do list.

Ownership

Fractional Head of SEO (uSERP)

Everything a fractional SEO director does, plus the business case: agreed definitions of qualified demand with sales, a commercial rationale for every priority, and a full fractional SEO team behind the lead for execution when you need it.

Ownership + business case + team

Built for brands doing $10M/yr in revenue or greater with a proven offer and an existing marketing function that need a senior SEO without the $200K/yr salary plus benefits.

How our fractional SEO experts work

Traffic needs a business case

A keyword having search volume does not make it a good investment. Neither does an audit tool flagging a problem. We prioritize the searches, pages, and improvements with a credible connection to your buyers.

Fix what blocks everything

An urgent indexing failure takes precedence over a conversion opportunity, because nothing else works until it is fixed. We diagnose material search barriers and write scoped developer tickets with acceptance criteria.

Strengthen the pages that sell

If a product page already reaches relevant buyers but converts poorly, improving the offer explanation and demo path can deserve priority over another awareness article. We look at where the journey breaks after the click.

Build authority where you are close to winning

If stronger competitors dominate because of authority, we evaluate links alongside content and technical work, and point authority at the pages with a commercial rationale. Google and AI search are considered in the same plan.

Fractional SEO services: what is included

Your entire search program has an owner

Seven workstreams, one fractional SEO leader accountable for all of them. Every priority has a reason, an owner, and a way to measure progress. You stay informed without becoming the project manager for the whole program.

1Business alignmentBuyer and product priorities, sales-cycle review, and agreed definitions for qualified leads, opportunities, and revenue.
2Strategy and prioritizationA rolling 90-day roadmap with expected impact, evidence, effort, dependencies, owners, and success measures.
3Technical SEODiagnosis of material search barriers, scoped developer tickets, acceptance criteria, and post-release verification.
4Content and conversionCommercial page opportunities, content briefs, refresh priorities, internal links, and conversion-path recommendations.
5Links and AI searchPage-level authority priorities, vendor quality checks, and commercially relevant AI visibility monitoring and recommendations.
6Team and vendor managementSEO work briefs, proposal reviews, production tracking, quality review, and escalation of missed commitments.
7MeasurementMonthly business scorecard, interpretation of changes, attribution limitations, and next-month decisions.

A predictable operating rhythm

Meetings and reports support delivery. They are not the product.

30MINWeekly working meeting with your fractional SEO lead
60MINMonthly business review of progress and results
1/ WEEKShort update: shipped, blockers, owners, decisions needed
1/ MONTHRoadmap reassessed and next month's deliverables agreed
1/ QUARTERBusiness assumptions refreshed with marketing and sales
The first 90 days

A clear start, then delivery

Within the first month we agree on the priorities, responsibilities, and a 90-day roadmap. Then we manage delivery, verify the work, and adjust the plan as evidence comes in.

Days 1 to 15

Learn the business

Interview marketing and sales. Review the offer, ideal buyers, existing spend, performance, and tracking. Establish a baseline and identify urgent blockers.

Days 16 to 30

Agree the roadmap

Deliver the 90-day roadmap, commercial page map, measurement plan, vendor responsibilities, and first scoped sprint. Ship a feasible early improvement.

Days 31 to 60

Run delivery

Verify releases, review content and link work, and resolve blockers. Issue the first full business scorecard and adjust priorities.

Days 61 to 90

Review and plan the next quarter

Review completed work, early search and conversion signals, qualified demand, and spending. Agree the next quarter's priorities and capacity.

Your fractional SEO team

You meet your fractional Head of SEO before you sign

They lead your strategy, explain the decisions, and stay involved as the work gets done. Specialists support delivery, while your senior lead remains responsible for direction and quality. Every account has a named senior owner and a backup, with uSERP's full SEO, content, and link building team behind them.

Gordon Meagher

Gordon Meagher

VP of SEO Strategy

Over 10 years at the cutting edge of SEO in highly competitive markets. Leads strategy development for uSERP clients.

  • Owns roadmap and prioritization
  • Runs monthly business reviews
  • Final call on scope and quality
Robert J Lora

Robert J Lora

Director of SEO

Nearly a decade in organic growth, specializing in revenue-centric strategies that deliver in competitive verticals, with deep focus on LLM and AI search.

  • Technical diagnosis and developer tickets
  • Commercial page and content briefs
  • AI search visibility priorities
Jeremy Moser

Jeremy Moser

Co-founder and CEO

Has led SEO programs for Robinhood, SoFi, BigCommerce, Freshworks, monday.com, and hundreds more. Forbes 30 Under 30.

  • Executive sponsor on every engagement
  • Business case and growth targets
  • Escalation path when work stalls
Fractional SEO pricing

How much do fractional SEO services cost?

Both plans begin with a three-month engagement and include standard onboarding. Larger websites, multiple markets, and more complex programs receive a custom scope.

Leadership

Fractional Head of SEO

$6,500/month

You already have writers, developers, a link vendor, maybe an agency. What you do not have is someone who sets the strategy, tells them exactly what to do, and makes sure it gets done. That is this plan.

  • A named senior SEO who owns your strategy, plus a backup who knows the account
  • Rolling 90-day roadmap with the commercial reason, owner, and success measure for every priority
  • Your vendors, managed: briefs to your writers and link builders, tickets for your developers, quality review before anything ships
  • Weekly 30-minute working session plus a written update on what shipped, what is blocked, and what decisions you owe
  • Monthly business scorecard: organic-sourced leads, SQLs, and pipeline, not just rankings
  • Up to 4 hours a month of hands-on CMS fixes so small wins never wait on a vendor
  • Google and AI search covered in the same plan
Talk about your SEO program
Leadership + execution

Head of SEO plus Execution

from$12,500/month

You do not have the vendors, or you are done managing them. uSERP leads the program and delivers the content, links, and implementation with our own team, so strategy and execution never point fingers at each other.

  • Everything in Fractional Head of SEO, same senior owner
  • Agreed monthly production scope from $6,000: content, links, and technical implementation in the mix your roadmap calls for
  • Delivered by uSERP's in-house writers, link builders, and SEO specialists, the team behind the results above
  • Quantities, quality standards, revision limits, and external costs fixed before you sign
  • One backlog, one owner, one invoice: no vendor handoffs and no gap between plan and delivery
  • Production reallocated between content, links, and implementation as the data comes in, with an agreed scope update
  • Same monthly scorecard, with delivery health reported against it
Scope an execution program
Fractional Head of SEO
Head of SEO plus Execution
Best fit
Existing execution team or vendors
Needs leadership and production
Senior ownership
Named senior SEO and backup
Same senior ownership
Production team
Client staff and existing partners
uSERP plus approved specialists
Initial term
3 months, then monthly with 30 days notice
Same leadership term; production terms aligned in the SOW

Leadership-only engagements require a separate execution team or budget. Complex leadership engagements (migrations, multiple markets, heavy stakeholder or production load) are quoted from $9,500/month. Existing uSERP clients are quoted only on incremental scope.

Fractional SEO vs. a full-time SEO hire

What would senior SEO leadership cost your business?

See how fractional SEO leadership compares with hiring an in-house SEO director. Adjust salary, benefits, and execution budgets to match your situation. No email required. Every assumption is visible and editable.

In-house hire
$
$
%
Employer taxes and benefits. Adjust to match your company.
$
Kept separate from recurring costs.
$
Agencies, freelancers, tools, and production spend the hire would direct.
Fractional with uSERP
$
$
Bundled $12,500 = $6,500 leadership + $6,000 execution.
In-house
$21,625per month, recurring
Annual recurring
$259,500
Leadership cost (salary + bonus + burden)
$187,500
Execution budget (12 months)
$72,000
Recruiting (one-time)
$0
Year-one total
$259,500
Fractional with uSERP
$12,500per month, recurring
Annual recurring
$150,000
Leadership fee (12 months)
$78,000
Execution budget (12 months)
$72,000
Recruiting
Included
Year-one total
$150,000
Estimated year-one difference
$109,500
42.2% less than the in-house total program cost
Discuss the scope behind the numbers

Fractional leadership provides a defined share of a senior SEO's capacity. A full-time hire provides more dedicated capacity. Execution budgets and scope should be compared separately. The $150,000 default is an illustrative, editable hiring budget, not a salary average or a guarantee of savings.

What clients say

Senior SEO judgment your team can lean on

My number one keyword target was to rank for “business credit cards.” With uSERP's help scaling top-tier links, we outranked NerdWallet and CreditCards.com.
Garit BootheSEO & Content Marketer, Nav
The key to a strong relationship with any SEO agency is ensuring your content strategy is in alignment with your backlink strategy, and that has been critical to our success with uSERP. We can move at a much faster velocity.
Luke KlineFounding Marketer, Hightouch
uSERP is the equivalent of having an SEO expert in your back pocket. We have become the industry pacesetter, ranking well for highly competitive, vertical-specific keywords that routinely generate increased traffic, leads, and opportunities.
Tyler NaplesSenior SEO Strategist, OnBoard
Fractional SEO questions

Before you book a call

About fractional SEO

What is fractional SEO?
Fractional SEO is senior SEO leadership on a part-time, retained basis. A fractional SEO leader owns your search strategy, sets priorities, and manages delivery across your team and vendors for a defined share of their capacity, instead of joining your payroll full time. At uSERP, that leader is a named fractional Head of SEO backed by a full agency team.
What is a fractional SEO consultant, and how is that different from a fractional SEO director?
A fractional SEO consultant usually advises: audits, recommendations, a second opinion. A fractional SEO director, manager, or head of SEO owns outcomes: the roadmap, the backlog, vendor management, and reporting. uSERP's fractional SEO service is the second model. You get direction and follow-through, not a deck of recommendations.
How much do fractional SEO services cost?
Published fractional SEO offers in the US range from around $1,000 per month for a few advisory hours to $4,000 and up for fractional SEO direction. uSERP's fractional Head of SEO is $6,500 per month for leadership and delivery management, or from $12,500 per month with execution included. Complex programs are quoted from $9,500 per month. The calculator above shows the difference against a full-time hire for your numbers.
Is fractional SEO good for small businesses and startups?
It works best when there is a proven offer, meaningful customer value, and a marketing function already in place. Startups and small businesses at that stage get senior SEO judgment without a six-figure hire. If there is no team, budget, or capacity to implement a roadmap yet, a leaner content or link building program is usually the better first step. We will tell you which on the call.
Fractional SEO vs. a full-time SEO hire for SaaS: which is better?
A full-time hire is the better fit when the program needs someone embedded every day, across multiple markets or a very large site. For most B2B SaaS companies with an existing team, fractional SEO leadership delivers the senior judgment and consistent management the program is missing, at a fraction of the fully loaded cost of an SEO director, with execution support available through uSERP when you need it.
Do I need a fractional SEO director?
The usual triggers: an SEO leadership vacancy, a CMO who inherited disconnected vendors, qualified pipeline that has stalled despite continued publishing, or a budget review that demands a clearer business case for SEO. If two of those sound familiar, you need an owner, and fractional SEO leadership is the fastest way to get one.
Fractional CMO vs. SEO agency vs. fractional SEO leader: what is the difference?
A fractional CMO owns all of marketing and rarely has the depth or hours for search. A typical SEO agency delivers a scope of work and rarely owns the business case across your other vendors. A fractional SEO leader sits between the two: senior ownership of the entire search program, with execution from your team, your agencies, or uSERP.
What should you look for in the best fractional SEO services?
A named senior lead you meet before signing. A roadmap tied to qualified demand, not rankings. Willingness to tell you what to stop. Transparent measurement, including the gaps. Execution available but never forced. Client results you can verify. Every one of those is on this page.
Does fractional SEO include content writing and link building?
Leadership includes the briefs, requirements, and quality review. Production, whether fractional SEO content writers, link building, or development, comes from your existing team or an agreed execution scope through uSERP starting at $6,000 per month.

Working with uSERP

Will you actually do the work?
Yes. Your fractional Head of SEO develops the strategy, performs analysis, creates briefs and requirements, reviews work, and manages delivery. The leadership plan also includes a small allowance for agreed CMS improvements. For ongoing content production, link building, or broader implementation, choose an execution scope through uSERP or use your existing team.
Can you work with our existing agencies?
Yes. We review what they are responsible for, connect their work to the roadmap, and agree on delivery and quality expectations. If there is a gap, we can help evaluate other options. You approve changes to vendors and budgets.
Do we have to buy links or content from uSERP?
No. We can lead your existing resources. If we recommend uSERP for production, the scope and pricing are explicit so you can judge the recommendation on its merits.
How will we know whether it is working?
We agree on the measures with you upfront. For a B2B business, that usually includes qualified leads, sales opportunities, pipeline, and revenue where tracking supports it. We also monitor the search and conversion signals that help explain progress, and identify any measurement gaps.
Does this include AI search?
Yes. We evaluate relevant AI search experiences alongside traditional search, including how your products are described and where your business appears in buyer research. We prioritize opportunities based on commercial relevance and report what can actually be observed.
How soon will we see results?
The first month establishes the priorities and starts delivery. The timing of business results depends on your site, competition, implementation speed, and sales cycle. We set expectations after reviewing your starting position and keep you informed as the work progresses.
What does a standard engagement cover?
One website, one primary market, up to two external delivery partners, and up to three concurrent scoped initiatives. Migrations, multiple markets, complex websites, or additional vendors receive a larger scope and fee.
How do I hire a fractional SEO lead from uSERP?
Book a call. We review what you are trying to grow and what is already in place, introduce the fractional Head of SEO who would own your account, and send a proposal with the leadership scope and, if you want it, the execution scope. Engagements start at three months, then run monthly.
Hire a fractional SEO leader

Give your SEO program a clear owner.

Tell us what you are trying to grow, what you are already doing, and where the program is getting stuck. We will talk through whether fractional leadership fits and what level of support makes sense.

  • Meet the fractional Head of SEO who would own your account
  • A straight answer on leadership-only vs. leadership plus execution
  • No free custom strategy, no entry-level advisory tier. Senior ownership or nothing.
Talk about your SEO program