Digital PR agency · Digital PR services

The digital PR agency that turns original research into coverage, links, and AI citations.

uSERP is a digital PR agency for brands that want earned media to do real work: features in the publications your buyers read, editorial links to the pages that drive revenue, and mentions on the sources AI engines already cite. We create the research, design the report, and put distribution behind it.

Built for established brands with a proven offer, an active marketing team, and a story worth telling.

Scope a digital PR campaign See the campaign results

Digital PR campaign packages from $15,000, one-time. Research, expert interviews, report, six-wing distribution, and guaranteed editorial links in one scope.

Our own digital PR campaign

The State of Backlinks report

3 editions

331unique press mentions

706backlinks earned

$1.15Mattributed revenue

✓Covered by

ShopifyHubSpotWebflowSemrushSearch Engine LandSearch Engine JournalNeil PatelContent Marketing InstituteCrazyEggSE RankingAppSumo+ hundreds more

Return on spend15.3x

$75,000 invested across three editions. $1.15M in clients won directly from the study.

Attribution from uSERP's CRM, 2024 to 2026. Our results, on our own site, with the same playbook we run for clients.

Digital PR and authority building for brands like

Featured campaign · our own

One study. 331 press mentions. $1.15M in revenue.

We run the State of Backlinks report every year: an original survey of senior SEO leaders, published as a designed, citable report, then distributed through social, our newsletter, journalist outreach, and link building. It is the same digital PR service we sell, so here is what it did for us.

uSERP · State of Backlinks report · 2024 to 2026

The playbook, run on ourselves

Each edition surveys more than 100 heads of SEO, then packages the findings as a long-form report with native charts, expert quotes, and a share-this-graphic button for journalists. Every chart is free to reuse with credit, which is the mechanism behind most of the coverage.

331 unique referring press mentions and 706 backlinks across three editions
Coverage from Shopify, HubSpot, Webflow, Semrush, Search Engine Land, Search Engine Journal, Neil Patel, Content Marketing Institute, CrazyEgg, SE Ranking, AppSumo, and hundreds more
$1.15M in clients won that named the study as the reason they reached out, tracked in our CRM
About $25,000 per edition to research, design, and distribute

Read the 2027 edition

Original research · 2027 edition20 charts

The State of Backlinks for SEO in 2027: what 116 SEO leaders think about link building in the AI search era

Jeremy Moser · Co-founder and CEO, uSERP · 21 min read

How much impact do backlinks have on rankings today?

High

43.1%

Moderate

53.4%

Low

3.4%

uSERP State of Backlinks Report 2027 · 116 SEO professionals surveyedShare this graphicCopy citation

116heads of SEO surveyed

81.9%say links influence AI citations

53.4%name digital PR their strongest tactic

Spend vs. attributed revenue, three editions

Investment

$75K

Revenue won

$1.15M

15.3xrevenue per dollar spent

$383Kaverage revenue per edition

1,433%return on investment

Revenue attribution counts closed clients who cited the report as their reason for booking a call, 2024 through 2026. It excludes influenced deals, referral traffic value, and ranking gains on userp.io. Results for a client campaign depend on the category, the story, and the distribution behind it.

Why digital PR, why now

116 SEO leaders picked their strongest tactic. Digital PR won by a distance.

Our 2027 State of Backlinks survey asked heads of SEO which link building tactic delivered their strongest results in the last 12 months, which one is most overused, and what is dying. The answers are the case for this service.

Which link building tactic delivered your strongest results in the last 12 months?

Digital PR and original research

53.4%

Niche edits and link insertions

12.9%

Linkable assets

8.6%

Expert commentary platforms

6.0%

Guest posting

4.3%

Buying placements

4.3%

uSERP State of Backlinks Report 2027 · 116 SEO professionals surveyed, 56.9% with 10+ years in SEO

81.9%believe backlinks influence whether AI engines cite their brand

46.6%have watched a backlink turn into an AI citation, with before and after evidence

40.5%name guest posting the most overused tactic, three times the next answer

79.3%have been asked by a client or leader to make AI citations a KPI

“Digital PR is now the default answer for the strongest results, and it is not close. Publishing quality research and pitching it remains the most effective way to earn links, and this year it doubles as the most effective way to earn AI citations.”Takeaway from the 2027 report

What link building tactic that worked two years ago is dead or dying?

Guest posting

19.4%

Buying placements, paid links

17.9%

PBNs

16.4%

Link exchanges

9.0%

Cold outreach, skyscraper

7.5%

Volume-first, high-DR, irrelevant

6.0%

Open-ended question, answers grouped by theme. Share of the 67 respondents who answered.

The tactics that are dying share one thing

They produce links nobody asked for on pages nobody reads. The respondents' reasoning was consistent: search models understand context and topical authority now, AI made templated outreach free and therefore worthless, and anything not truly earned is getting filtered out as noise.

Almost every “smartest link of the year” answer had the same shape: something worth citing (data, a study, a product, an expert), put in front of the right person at the right moment. That is what a digital PR agency is for.

Links are still critical. 96.5% of the panel see a moderate or high impact on rankings and 62.1% still call backlinks a top-3 ranking factor. What changed is the bar for what counts as a good one.

Featured campaign · fintech

A TechCrunch feature, 1,500 signups in 24 hours, then 20,000 more

TechCrunch feature: EarlyBird's new app lets families and friends gift investments to children

1,553signups from referral traffic in the first 24 hours after the TechCrunch feature

20,000+app users acquired through organic and digital PR

0 → 70Kmonthly organic visits in 16 months

EarlyBird · fintech app · acquired

Press coverage that paid for itself on day one

EarlyBird had just raised a $3.1M seed round and needed brand awareness and trust in the financial gifting space. Our digital PR work landed a detailed TechCrunch feature that drove referral traffic converting at 29.5%, then kept the momentum going with targeted press releases, niche editorial placements, and content built to outrank NerdWallet, Forbes, and The Motley Fool.

Featured in TechCrunch and other major finance and technology publications
1,064 first-page keywords, outranking NerdWallet, The Balance, Forbes, Motley Fool, Fidelity, and Investopedia in year one
800% increase in organic traffic; the crossover of PR and SEO working on the same pages

The lesson we carry into every campaign: the same story that gets a journalist's attention also earns the authority that ranks the commercial pages. Run them separately and you pay twice.

Featured campaign · local services

Digital PR for a local business: DR 32 to 55 in two months

Richter Studios · Chicago video production

Linkable assets built for a local market

Richter Studios is a video production and animation studio competing for Chicago's most valuable commercial searches. We built linkable assets around their expertise, earned mentions on DR 65 to 95 sites, and pointed the authority at the service pages that book projects. The rankings followed within weeks, and so did the contracts.

Countless link mentions on DR 65 to 95 sites
Organic traffic from 1.1K to 2.1K per month in two months of work
Multiple contracts secured worth hundreds of thousands in top-line revenue

Digital PR is not only for venture-backed SaaS. If your buyers search, read, and compare, there is a story in your business that a publisher will run and a page on your site that needs the authority.

Domain Rating, two months

Before

DR 32

After

DR 55

Monthly organic traffic

Before

1.1K

After

2.1K

#1“animation studios in chicago”

#1“video production chicago”

#1“website video productions”

What a digital PR agency does

Digital PR services, defined by the work

A digital PR agency builds online visibility, brand authority, and high-quality SEO backlinks by earning media coverage in digital publications, blogs, and news sites. Here is what that covers at uSERP, and what each part is for.

Data-driven campaigns

Original research and industry reports

Surveys, proprietary data analysis, and trend studies that journalists want to reference and link to. The single most common source of “smartest link of the year” in our survey, and the core of our service.

Media pitching and outreach

Journalist and editor relationships

Personalized pitches to online journalists, editors, and bloggers with a newsworthy angle, a data point, or expert commentary. No mass-blast press releases, no source-platform spam.

Link building for SEO

Editorial links to commercial pages

High-authority, white-hat backlinks pointed at the product, comparison, and service pages that make money, plus guaranteed editorial placements in the mix so the campaign has a floor.

Reactive PR and newsjacking

Expert commentary on live stories

Monitoring the news in your category and inserting your spokespeople into active conversations with a fast, credible take. Unpaid placements that do not expire.

Thought leadership

Executives as industry authorities

Contributed articles, expert quotes, podcast and webinar placements that build the entity authority AI engines and Google both read.

Generative engine optimization

Coverage on the sources AI cites

We identify the publications ChatGPT, Perplexity, and Google AI Overviews already pull from in your category and prioritize getting your brand mentioned there correctly. Digital PR is now the most reliable input to AI visibility we have.

Digital PR vs. traditional PR vs. link building

Three things people mean when they say PR. We sell the one in the middle, with the third built in.

Digital PR (uSERP)

Traditional PR and plain link building

Primary goal

Search visibility, referral traffic, AI citations, and long-term brand authority

Traditional PR: event-driven publicity and awareness. Link building: backlinks, full stop.

Mediums

News sites, industry publications, blogs, newsletters, social, and AI-driven search engines

Traditional PR: print, TV, radio. Link building: whichever site will place a link.

What you get

Coverage, mentions, and editorial links together, from one story

Traditional PR: a clipping. Link building: a link on its own, often on a page nobody reads.

Measurability

High: placements, referral traffic, rankings, AI citations, and pipeline where attribution allows

Traditional PR: hard to tie to web conversions. Link building: counts links, rarely outcomes.

How our digital PR service works

Research, report, distribution, reporting. One campaign, four parts.

Most digital PR agencies stop at the pitch. We put distribution behind every campaign: our LinkedIn network, our newsletter network, creators in your niche, journalist outreach, guaranteed links, and paid amplification when it makes sense.

01 · The research

A study your category has not seen

We find the question your buyers and the press actually want answered, then design the research to answer it: an expert survey when the audience is reachable, or an industry data report when it is not. Proprietary data, scraped public data, and trend analysis all count. You are never limited to survey responses.

What you receiveAngle brief, research design, fielding or data collection, expert interviews with recognized voices in your category (credibility now, promotion lift at launch), and a cleaned dataset with the headline findings.

Research briefIllustrative

The State of [Category] 2027: what 100+ [buyers] say about [decision]

Press hook: “Half of [buyers] plan to switch vendors in 12 months.” One number a journalist can lead with.
Method: Expert survey, 100 to 150 senior respondents, plus a proprietary dataset from your product for a second angle
Audiences: Trade press in your category, marketing and SEO publications, business press for the headline stat
Timeline: Design week 1, field and interview weeks 2 to 4, analysis week 5

02 · The report

A designed, citable asset, not a PDF

The findings become a long-form report on your site with native charts, expert quotes, built-in citations, and custom design. Every chart gets a one-click PNG download and an auto-citation block so writers can lift it and credit you, and every chart is built to be quoted by an AI engine as well as a person.

What you receiveThe published report page written by a subject matter expert, press-ready chart downloads with citations, a summary deck, and a content promo calendar with 10 to 20 pre-written social posts.

Report pageIllustrative

Share this graphic · Copy citation · Credit: [Your brand] 2027 report

Expert quote · Name, Title, Company

03 · Distribution

The Six-Wing Distribution Engine

This is what separates our digital PR services from a media list and a press release. The report launches through our LinkedIn network and our newsletter distribution network, gets seeded to creators and influencers in your niche, goes to journalists with a personalized pitch, and is backed by guaranteed editorial links so the campaign has a floor. Paid media can be layered on top.

What you receiveA distribution plan with owners and dates, live placement record, and the minimum guaranteed links written into the scope.

Six-Wing Distribution EngineEvery campaign

LinkedIn networkLaunched across our LinkedIn network of SEO and marketing leaders

Newsletter networkFeatured across our newsletter distribution network

Creator seedingInfluencers and newsletter operators in your niche, briefed before launch

Direct journalist pitchingPersonalized pitches with the chart and the stat each writer needs

Guaranteed linksHigh-authority editorial placements to the report page, minimum written into the scope

Paid mediaPaid social and sponsored placements behind the top-performing posts

04 · Reporting

Coverage, links, rankings, and AI citations in one view

A digital PR agency should be able to tell you what a placement did, not only that it happened. We report the whole chain: mentions and links (activity), referral traffic and audience relevance (evaluation), ranking movement and AI citations (discovery), and pipeline where attribution allows (outcome).

What you receiveWeekly delivery updates during the campaign, a launch report at day 30, and a 90-day impact report with rankings and observed AI citations.

Campaign report · day 90Illustrative

Unique press mentions148Activity

Editorial links (DR 60+)61Activity

Referral sessions to report9,400Evaluation

Target pages moved into top 314Discovery

AI answers citing the study23Discovery

Opportunities naming the report6Outcome

Run by a PR operations team, reviewed weekly with you

Felipe Gallo, Director of PR Operations, runs outreach and placement delivery. Gordon Meagher, VP of SEO Strategy, decides which pages the authority points at so the campaign reinforces your existing SEO work instead of running beside it. You get a weekly update during the campaign and a monthly review afterward that decides what to amplify, what to reclaim, and where the next story is.

Should you hire a digital PR agency, or fix something else first?

Verify this before you buy digital PR from anyone

The decision is not simply whether to hire a digital PR agency. It is whether earned media would strengthen the pages your growth already depends on, and whether the proposal in front of you is real PR or a link building fee with a different name on the invoice.

What you seeVerify first, then what to do

!Authority or DR growth has plateaued despite regular content output.Check whether the constraint is content volume, link relevance, or a lack of earned mentions from legitimate publications. A quality gap and a quantity gap look identical on a dashboard. Diagnose which input is missing before adding a new line of spend.

!A digital PR proposal promises a specific number of media placements.Ask which placements are contractually guaranteed and which depend on editorial discretion. Coverage cannot be guaranteed by anyone honest. Editorial links can. A credible proposal separates the two and says what happens if the story does not land.

!You are buying digital PR partly to improve AI search visibility.Ask for the measurement method: prompt set, platforms, and dates. A mention is a changing discovery signal to monitor, not a guaranteed citation. Any agency claiming otherwise is selling the category, not the work.

!Your last campaign got coverage, but nothing moved on the site.Check where the links pointed. Coverage that links to the homepage or a blog post does little for the pages that sell. The next campaign should be planned with the target pages and internal links decided first.

!Your offer is still being validated, or there is no marketing function to act on coverage.Wait. Digital PR amplifies what is already working. A foundational link building program or a fractional SEO lead is the better first step, and we will say so on the call.

If one of these sounds familiar, bring it to the call. We will tell you whether a campaign, a retainer, or something else entirely is the right scope.

Scope a digital PR campaign

Campaign timeline

Two to eight weeks to launch, depending on complexity

A proprietary data analysis can be live in two weeks. A full expert survey with interviews takes closer to eight. Coverage and links keep landing after launch, and retainers stack campaigns so there is always a story in the field.

Week 1

Angle and research design

Category research, target pages agreed with your SEO lead, press hook chosen, survey, interview, or data approach designed.

Weeks 1 to 4

Research and expert interviews

Data collected or survey fielded, experts interviewed, findings analyzed, headline stats selected for each audience.

Weeks 2 to 6

Report and design

Long-form report written by a subject matter expert, designed with native charts, press-ready graphics, and citation blocks, published on your site.

Launch: week 2 to 8

Distribution

All six wings fire: LinkedIn and newsletter networks, creator seeding, journalist waves, guaranteed links, paid media. Day-30 report follows.

1/ WEEKDelivery update during the campaign: shipped, pitched, placed, blocked

30DAYSLaunch report: mentions, links, referral traffic, early rankings

90DAYSImpact report: rankings, AI citations, pipeline where attribution allows

1/ MONTHReview with your team on what to amplify, reclaim, or pitch next

1/ QUARTERNext story planned against the pages that need authority

Digital PR pricing

Campaign packages from $15,000 to $100,000+, one-time

One scope covers the research, the report, the distribution, and guaranteed links. Where a campaign lands in the range depends on the size of the study, the design, the distribution levers, and how many guaranteed editorial links you want in the mix.

Digital PR campaign

What $15K to $100K+ gets you

$15K to $100K+ one-time

Priced per campaign and subject to custom scoping. Every element below is in the scope; the depth of each is what moves the price. Ongoing retainers stack campaigns quarterly.

Linkable asset creation: expert survey, industry study, proprietary data set, benchmark index, trend analysis, annual “State of” report, or an interactive tool your category will cite
Expert interviews with recognized voices in your category, for credibility in the report and a promotion lift when they share it
Full study and report writing by a subject matter expert, not a generalist content writer
Custom design and press-ready graphics: native charts, auto-citation blocks, and one-click PNG downloads so journalists can lift and credit any graph
The Six-Wing Distribution Engine: LinkedIn network, newsletter distribution network, creator and influencer seeding, direct journalist pitching, guaranteed high-authority link placements to the page, and paid media on top
Content promo calendar: social posts and a 30-, 60-, and 90-day promotion schedule built off the report for sustained reach
Holistic reporting across every distribution channel plus rankings, referral traffic, and AI citations, at weekly, day-30, and day-90 checkpoints

Scope a digital PR campaign

What moves the price

Research scopeShort survey vs. multi-source industry report with proprietary data

$15K to $40K

Report and designSingle long-form page vs. multi-chapter report with interactive charts and a deck

$5K to $20K

DistributionLinkedIn and newsletter networks only vs. creator seeding, journalist waves, and paid media

$5K to $25K

Guaranteed linksMinimum editorial placements from our link building team, priced per link

$10K to $50K+

Good to know

Retainers available for quarterly campaigns; monthly link building can run alongside
Coverage is earned, never guaranteed. Editorial links are guaranteed, in writing.
Every scope, quantity, and price is in writing before you sign

Need ongoing authority building more than a campaign? See link building services. Need someone to own the whole search program? See Fractional Head of SEO.

More results

Digital PR and link building, measured in business terms

Coverage and links are the same discipline done well. Here is what happens when the authority points at the right pages.

Nav · Business finance $140Kadded to monthly pipeline revenue

Outranked NerdWallet for “business credit cards” with top-tier editorial links. 1,300% return on investment.

Read the case study

Internal communications platform case study

Internal comms SaaS · 22 months 92.0%Google AI Mode visibility, from 66.6%

221 links delivered, DR 66 to 72, 161 top-3 keywords, and a 56.7% ChatGPT mention rate.

Read the case study

monday.com · Work management 677K → 1.2Mmonthly organic visits

High-volume content plus digital PR and backlinks since 2020: 77.84% traffic increase, 825 first-page rankings.

Read the case study

Remote · Global HR platform +314%year-over-year organic traffic

74,334 new organic keywords and 1,695 new top-3 positions in 12 months.

Read the case study

OnBoard · Board management software 3xorganic leads

+337% YoY organic traffic, 4,402 page-one keywords, and a +69 domain rating gain.

Read the case study

Hightouch · Data activation 13,215new organic keywords in 18 months

278 top-3 positions and DR +8 with content strategy and authority building on one roadmap.

Read the case study

Your digital PR team

Strategy, PR operations, and distribution under one roof

The people who ran the State of Backlinks campaign run yours. Fully in-house, never outsourced.

Felipe Gallo

Director of PR Operations

Years of experience in digital marketing, communications, and link building. Felipe runs journalist outreach, placement delivery, and the live placement record for every digital PR campaign, and owns the guaranteed-link minimums written into your scope.

Jeremy MoserCo-founder and CEO · author of the State of Backlinks report

Gordon MeagherVP of SEO Strategy · decides the target pages and reviews the visibility evidence

Robert J LoraDirector of SEO · AI search visibility and citation tracking

My number one keyword target was to rank for “business credit cards.” With uSERP's help scaling top-tier links, we outranked NerdWallet and CreditCards.com.

Garit BootheSEO & Content Marketer, Nav

Working with uSERP is as simple as handing off the most difficult aspect of SEO, getting great backlinks, and watching results explode.

Hailey FriedmanCEO, GrowthBar

uSERP is purpose built for any enterprise class organization looking to accelerate organic growth. They are my ace in the sleeve.

Tyler NaplesSenior SEO Strategist, OnBoard

Digital PR questions

Before you scope a campaign

About digital PR agencies

What is a digital PR agency?

A digital PR agency builds online visibility, brand authority, and high-quality SEO backlinks by earning media coverage in digital publications, blogs, and news sites. The work combines newsworthy content (usually original research or expert commentary), journalist outreach, and link building so one story produces coverage, mentions, and editorial links together.

What does a digital PR agency do, and what services should I expect?

Media pitching and outreach, link building for SEO, data-driven campaigns and original research, reactive PR and newsjacking, thought leadership placement, and now generative engine optimization: getting your brand cited correctly on the sources AI platforms pull from. At uSERP, every campaign also includes the report design and a distribution plan, which most digital PR services leave to you.

What is the difference between digital PR and link building?

Link building is a tactic focused on acquiring backlinks. Digital PR is the broader practice of earning media coverage through a newsworthy story and journalist relationships; the coverage produces links, brand mentions, and audience reach together. Our survey found the two are converging: 53.4% of SEO leaders named digital PR their strongest link building tactic, and guest posting the most overused.

What is the difference between digital PR and traditional PR?

Traditional PR chases event-driven publicity in print, TV, and radio and is hard to tie to web conversions. Digital PR targets news sites, industry publications, blogs, newsletters, and AI-driven search engines, and is measured in referral traffic, rankings, AI citations, and pipeline. The primary goal is search visibility and long-term brand equity rather than a clipping.

How much does a digital PR agency cost?

Published retainers run from roughly $5,000 to $50,000+ per month for full-service programs, and a 2025 BuzzStream survey of about 70 agency leaders put the average cost per digital PR link near $600. uSERP prices digital PR per campaign, $15,000 to $100,000+ one-time depending on research scope, report design, distribution levers, and guaranteed link minimums, with retainers available for quarterly campaigns.

Can a digital PR agency guarantee media placements?

No. Coverage depends on newsworthiness and editorial discretion, and any agency promising guaranteed coverage is describing something other than earned media. What uSERP does guarantee, in writing, is a minimum number of editorial links from our link building team, so every campaign has a floor while the earned coverage compounds on top.

Is digital PR worth it for SEO?

Yes, when the links and mentions are relevant and point at pages that matter. A handful of relevant, high-authority placements outperforms a larger number of low-relevance mentions. Our own study earned 706 backlinks and 331 press mentions across three editions and directly won $1.15M in clients; EarlyBird went from zero to 70,000 monthly organic visits with digital PR feeding the authority.

How does digital PR affect AI search visibility (GEO and AEO)?

AI systems lean on independent third-party sources when constructing answers, so earned coverage is one of the few inputs a brand can influence. 81.9% of the SEO leaders we surveyed believe backlinks influence AI citations and 46.6% have seen it happen with evidence. We treat AI citations as a discovery signal to monitor across an agreed prompt set, not a guaranteed outcome.

How do I choose a digital PR agency?

Ask to see a campaign the agency ran for itself, with the numbers. Ask which placements are guaranteed and which are earned. Ask where the links will point and who decides. Ask what distribution sits behind the pitch beyond a media list. Ask how AI citations are measured. An agency that can answer all five in plain language, with evidence, is worth a call.

Which agency does both SEO and digital PR?

uSERP does. Digital PR campaigns are planned with your SEO lead against the commercial pages that need authority, delivered by a PR operations team, and backed by the same link building team that serves monday.com, Robinhood, CrowdStrike, and Freshworks. One roadmap, one report.

Working with uSERP

Is digital PR different from uSERP's link building service?

Yes. Link building is a monthly retainer that delivers a set number of editorial links to your target pages. Digital PR is a campaign: we create original research, publish it as a designed report on your site, distribute it through social, newsletter, creators, and journalists, and back it with guaranteed links. Many clients run both; the campaign creates the story, the retainer keeps the authority compounding.

Do we need our own data, or can you create the study?

Either. We can field an expert survey to your audience, analyze proprietary data from your product, or build an industry trend report from public and licensed sources. You are not limited to survey responses, which are the slowest part of most campaigns.

What distribution do you actually put behind a campaign?

Six wings: launch across our LinkedIn network of SEO and marketing leaders, a feature across our newsletter distribution network, creator and influencer seeding in your niche, direct journalist pitching in waves with the chart and stat each writer needs, guaranteed high-authority editorial links from our link building team, and paid media behind the top-performing posts.

How long does a digital PR campaign take?

Two to eight weeks to launch, depending on complexity. A proprietary data analysis can be researched, designed, and live in about two weeks. A full expert survey with interviews and a multi-chapter report takes closer to eight. Coverage and links keep landing after launch, and the day-90 report captures rankings and AI citations.

What do you report, and how?

Weekly delivery updates during the campaign, a day-30 launch report, and a day-90 impact report. Each separates activity (mentions, links), evaluation (referral traffic, audience relevance), discovery (rankings, AI citations across an agreed prompt set), and outcome (pipeline where attribution allows), so you can tell a placement count from a result.

Which industries do you work with?

SaaS, fintech, and enterprise technology most often, plus healthcare, ecommerce, professional services, and local businesses with valuable commercial searches. Richter Studios, a Chicago video production company, went from DR 32 to 55 in two months with the same approach.

Can digital PR run alongside our existing agency or in-house team?

Yes. The campaign is planned with whoever owns your SEO so the links point at the right pages. If you need someone to own the whole search program across vendors, our Fractional Head of SEO service is the better fit and can run the campaign inside it.

How soon should we expect results?

Coverage and referral traffic arrive in the launch window. Ranking movement typically shows within one to three months of links landing, and AI citations follow as the cited pages get crawled. Business outcomes depend on your sales cycle; the State of Backlinks report won clients for three years after each edition.

Scope a campaign

Find the story your category will cover.

Tell us what you sell, who buys it, and which pages need authority. We will bring two or three campaign angles to the call, tell you what each would cost, and say plainly whether digital PR is the right next move.

A conversation about fit, angle, and scope first
Campaign packages from $15,000, scoped in writing with guaranteed link minimums
Research, report, distribution, and reporting owned by one team

Scope a digital PR campaign