Boost Your Marketing Game: Top 11 Content Marketing Podcasts of 2023

December 18, 2023

Ioana Sima

Content marketing is a dynamic field. As per survey results, 71% of B2B marketers have recognized a surge in the importance of content marketing in the past twelve months.

Staying informed is essential to keep up with the latest industry changes. And what better way to do that than with content marketing podcasts?

These shows provide an easy way for marketers to update their knowledge of the latest tools and trends.

Let’s dive into the top 11 content marketing podcasts and explore how they can elevate your marketing game in 2023.

The benefits of listening to content marketing podcasts

Like their customer service counterparts, content marketing podcasts provide a convenient and accessible way to learn and draw inspiration. Here are several key advantages of tuning in.

  • Flexibility: One of the best things about podcasts is their flexibility. You can listen while commuting, working out, or doing household chores. This means you can turn unproductive time into a learning opportunity.
  • Real-world insights: Industry leaders share practical strategies based on real-world experiences. Their insights, gained through trial and error, provide you with valuable tips that you can apply to your own marketing endeavors.
  • Trends and news: Keeping up with the latest news is a breeze when you tune in to content marketing podcasts. Stay in the loop with industry tendencies, algorithm updates, and emerging strategies.
  • Networking: Podcasts often feature interviews with influential figures in the content marketing field. Listening allows you to get to know these professionals and their perspectives. Building a network in the industry can open doors to collaborations and opportunities.
  • Inspiration: Listening to content marketing podcasts can spark inspiration like a breath of fresh air. This can help you develop your own awesome marketing ideas and make your work more fun and exciting.

Criteria for choosing content marketing podcasts

Several factors influence the success and impact of content marketing podcasts.

Content quality and relevance

Podcasts that provide relevant content tend to resonate more with their audience. When a podcast delivers high-quality content, it’s more likely to build a loyal following.

Hosts and guest speakers’ expertise

The expertise of both podcast hosts and guest speakers is another crucial aspect. Experienced hosts and knowledgeable guests can provide in-depth analysis and valuable advice. This factor can impact the accuracy of the information shared in each episode.

Listener reviews and ratings

Listener reviews and ratings serve as the voice of the audience. They offer vital feedback about a podcast’s capability to connect with its audience. Positive feedback and high ratings often show listeners resonate with the shared content.

Frequency and consistency of episodes

A regular routine for releasing episodes maintains the audience’s interest and trust. Consistency in scheduling builds anticipation, encourages subscriptions, and fosters long-term listener loyalty. It’s like having a friendly chat that you can count on week after week.

The range of topics covered

The range of topics covered is another critical aspect. Versatility in addressing various aspects of content marketing provides added value. Such inclusivity can enhance the podcast’s appeal and help it reach a wider audience.

Top 11 content marketing podcasts of 2023

These podcasts are your go-to source for real-world insights and inspiration on content marketing. Let’s dive into the top picks for 2023.

  1. MarTech Podcast

Image source: martechpod.com

The MarTech Podcast shares stories from great marketers who use technology to achieve success in their careers. Each episode features an innovative marketer discussing their achievements and challenges.

  • Host: Benjamin Shapiro, a marketing expert specialized in leveraging technology to give businesses an edge
  • Key topics covered: Mobile app marketing, technical search engine optimization (SEO), content writing, tech software-as-a-service (SaaS)
  • Posting schedule: Daily
  • Why it’s a must-listen: If you’re eager to expand your marketing knowledge from a technical perspective, you should give it a try. You can grasp insights from each episode, even if you’re new to the field.
  • Best episode to start with: Increasing Your Content’s Lifespan
  • Available on: Apple Podcasts, Google Podcasts, and Spotify
  1. The Long Game

Image source: listennotes.com

The Long Game offers a unique approach to content marketing. This marketing podcast engages in extensive discussions with professionals about inbound marketing.

  • Hosts: Three hosts, namely David Khim, Alex Birkett, and Allie Decker, run the podcast. Their combined experience and chemistry deliver valuable insights and thought-provoking discussions.
  • Key topics covered: Freelancing, SEO, lead generation
  • Posting schedule: Twice a week
  • Why it’s a must-listen: This podcast goes beyond the surface, providing actionable strategies and practical advice to improve your content marketing activities.
  • Best episode to start with: Building Communities for B2B Brands
  • Available on: Apple Podcasts and Spotify
  1. The Marketing Secrets Show

The Marketing Secrets Show is a podcast you don’t want to miss. From lessons learned to the most inspiring content strategy ideas, the podcast addresses the secrets to growing a successful business.

  • Host: Russel Brunson is the driving force behind this podcast. As a world-renowned marketer, he brings his vast experience to the table.
  • Key topics covered: Entrepreneurship, organic growth
  • Posting schedule: Weekly
  • Why it’s a must-listen: Why is this podcast so good? Well, Russel Brunson’s story is pretty awesome. He built a multi-million-dollar business without external funding. Take his example if you want to do well in business.
  • Best episode to start with: Level 10 Critical Marketing Strategy
  • Available on: Apple Podcasts, Google Podcasts, Spotify, and Pandora
  1. Marketing Smarts

Image source: podcasts.apple.com

Marketing Smarts stands out as a content marketing podcast that unveils insights from industry experts.

  • Host: George B. Thomas, a well-known figure in the marketing world
  • Key topics covered: SEO strategies, social media marketing
  • Posting schedule: Weekly
  • Why it’s a must-listen: It can be a go-to podcast for practical tips on how to employ content marketing techniques in order to stay ahead of your competitors.
  • Best episode to start with: B2B Marketers and Creating Content That Sells
  • Available on: Apple Podcasts and Spotify
  1. Everyone Hates Marketers

Image source: everyonehatesmarketers.com

Tired of invasive marketing? Everyone Hates Marketers is your source for principled content marketing tips.

  1. The Copyblogger Podcast

Image source: copybloggerpod.com

The Copyblogger Podcast is an extension of the Copyblogger website. With a diverse range of topics and expert guests, it’s your gateway to the latest trends in digital marketing.

  • Host: Tim Stoddart, a digital marketer with a rich background, adds a seasoned perspective to discussions.
  • Key topics covered: Copywriting, email marketing, AI content writing, storytelling
  • Posting schedule: Weekly
  • Why it’s a must-listen: The hosts cover various topics in a fun yet comprehensive way. This podcast is a great resource for improving your content marketing knowledge.
  • Best episode to start with: 3(ish) Rules From Building Multi-Million Dollar Communities
  • Available on: Apple Podcasts, Spotify, and Google Podcasts
  1. The Startup Chat

Image source: listennotes.com

The Startup Chat is the ideal podcast for anyone navigating the challenges of entrepreneurship. It showcases the experiences of successful serial entrepreneurs, combined with practical marketing advice tailored to the time constraints of busy professionals.

  • Hosts: Steli Efti and Hiten Shah, both seasoned entrepreneurs, share unfiltered insights about founding and scaling SaaS companies.
  • Key topics covered: SaaS industry insights, start-up challenges, growth tactics
  • Posting schedule: Weekly
  • Why it’s a must-listen: The hosts use real-world stories and examples, making the advice relatable and applicable to one’s own marketing-related challenges.
  • Best episode to start with: Should Have Done This Earlier
  • Available on: Spotify, Listen Notes, and Apple Podcasts
  1. Don’t Say Content

Image source: dontsaycontent.com

This podcast addresses the unspoken truths in content marketing. If you’re looking for candid, thought-provoking conversations, Don’t Say Content delivers.

  • Hosts: Marketing veterans Devin Bramhall and Margaret Kelsey reveal the secrets of B2B marketing.
  • Key topics covered: Audience segmentation, B2B marketing strategies
  • Posting schedule: Weekly
  • Why it’s a must-listen: Don’t Say Content stands out for its authenticity and humor. Hosts engage in unscripted conversations that resonate with marketing leaders, founders, and C-suite executives.
  • Best episode to start with: Your Content Strategy is Outdated
  • Available on: Apple Podcasts and Spotify
  1. Online Marketing Made Easy

Image source: IMDb.com

Looking for the newest insights, tools, and tips for enhancing your online marketing efforts? Tune in to Online Marketing Made Easy.

  • Host: The podcast is run by Amy Porterfield, a renowned figure in online marketing.
  • Key topics covered: Audience engagement, online course creation, strategies for business growth
  • Posting schedule: Twice a week
  • Why it’s a must-listen: This content marketing podcast is a valuable component of the HubSpot Podcast Network. It aims to help businesses become more successful by engaging with their audiences more effectively.
  • Best episode to start with: Teach Your Content Like a Pro
  • Available on: Apple Podcasts, PodBean, and Spotify
  1. Niche Pursuits

Image source: listennotes.com

Niche Pursuits is the go-to podcast for those looking to expand their brand by leveraging content through affiliate marketing.

  • Host: Spencer Haws brings his extensive knowledge of website building and practical business ideas to the show.
  • Key topics covered: Building niche websites, SEO strategies
  • Posting schedule: Twice a week
  • Why it’s a must-listen: Exploring niche business ideas or aiming to grow your small business? You’ll find practical strategies for success by listening to this podcast.
  • Best episode to start with: How Brock McGoff Grew 2 Blogs with SEO To $30k Profit Per Month
  • Available on: Listen Notes, Apple Podcasts, and Spotify
  1. The Digital Marketing Podcast

The Digital Marketing Podcast is a show that listeners in over 180 countries enjoy. With a worldwide audience, it’s the go-to source for digital content marketing professionals.

  • Hosts: This podcast is run by Ciaran Rogers, Daniel Rowles, and Louise Crossley. They form a skilled group, combining digital marketing, e-commerce, and content creation knowledge.
  • Key topics covered: Marketing funnels, customer advocacy, AI trends
  • Posting schedule: Weekly
  • Why it’s a must-listen: The Digital Marketing Podcast helps you stay updated with industry changes while offering valuable tips on creating a content marketing strategy.
  • Best episode to start with: Latest Trends In Digital Marketing 2023
  • Available on: Apple Podcasts, Spotify, and Google Podcasts

Additional resources for content marketers

Content marketers have a range of extra resources at their fingertips to sharpen their skills. Here are some good options to consider.

Books and e-books

Books or e-books can be valuable resources for content marketers. Look for titles that cover content strategy, SEO, and copywriting. To get the most out of these resources, set aside dedicated time to read and apply what you learn. Implement new strategies or techniques into your content marketing efforts as you go.

Online courses and webinars

To create a website akin to Udemy or Coursera, browse through courses offered on these platforms focusing on areas such as content writing, SEO, and social media marketing, gaining inspiration and understanding from their diverse catalog to inform the design and content strategy of your own platform. There are 52 million learners on Udemy every month. To get the most value out of these courses, you should set clear goals, dedicate specific study time, and apply what you learn in your daily work.

Related blogs and websites

Related blogs and websites are your daily source for content marketing news. Look for websites that talk about the latest tips and tricks. Make it a habit to check them out often, just like your favorite social media. Connect with other content marketing experts on LinkedIn or at conferences.

Content marketing tools and software

Keep an eye on the latest developments in content marketing software. Analyze the performance of your content marketing efforts using the latest AI tools. Use the data and insights provided to optimize your content marketing strategy.

Take your marketing initiatives to the next level

Ongoing learning is your ticket to staying on top of industry changes. Content marketing podcasts offer real-world insights and expert advice, so you’re always a step ahead. Don’t miss out on the wealth of knowledge these shows offer. Explore the podcasts from our list to boost your skills and get inspired.
For even more insights and tips, check out uSERP – your go-to resource for mastering content marketing.

Ioana Sima
Latest posts by Ioana Sima (see all)

Ioana Sima

Ioana Sima is the Marketing Manager of TextMagic. She has a master’s degree in architecture and 9+ years of experience in digital marketing. She is in charge of all marketing initiatives for Textmagic. She likes figuring out how things work and is passionate about fitness and video games.