Does this sound familiar? 👇🏼
You’ve built a product or service that solves real problems. You post regularly on social media and on your blog. You also follow most SEO best practices.
But your traffic stays flat. Your content doesn’t rank, and new clients keep finding your competitors first.
Here’s the reality …
Search engines favor authority and trust.
Links from credible sites, mentions in reputable media, and strong online visibility all determine how your brand ranks. If you don’t have them, competitors that do will move ahead.
Luckily, a digital PR agency can help change that for you. With the right partner, you can earn media coverage and become a recognized voice in your industry. Let’s take a closer look at what a digital PR agency does, why you need one in 2025, and three top agencies that can help.
Highlights
- Digital PR agencies boost visibility through media coverage, backlinks, and authority building.
- Credibility from trusted sources is key to ranking higher and attracting quality leads.
- Top agency picks include uSERP (link building), Builtvisible (integrated SEO + PR), and Siege Media (content-driven PR).
- The right agency can increase traffic, domain authority, and position your brand as a thought leader.
What does a digital PR agency do?
A digital PR agency helps you grow your online presence by combining PR with digital marketing.
They pitch your story to media outlets and high-authority sites, work with influencers, create content, and manage campaigns that reach your target audience.
For example, you may want to gain the attention of tech buyers for your SaaS brand. Or by small business owners who need an LLC registered agent. A digital PR agency can get you featured on blogs and news sites that audiences already trust.
Each of those features puts your business in front of more eyes, which encourages more traffic to your site.
And eventually, a higher domain authority score.
Why you need a digital PR agency in 2025
Professionals worldwide agree. Digital PR is a game-changer. In fact, almost 90% of professionals (regardless of industry) believe that digital PR is the best way to obtain new backlinks (Source: DemandSage).
When you get coverage consistently, people start recognizing your brand. They see you as credible and knowledgeable, which makes them more likely to buy from you or reach out for your services.
SEO alone may get you seen sometimes, but it won’t make people trust you.
You could keep writing blog posts, tweaking keywords, and hoping Google notices. Or, you could have your story featured in places your audience already visits, linking back to your site, and giving your brand instant credibility.
That combination changes the game.
Here are some of the top reasons you need a digital PR agency in 2025:
Earn high-quality media placements
Getting featured in the right publications is hard to do on your own. Editors and journalists get hundreds of pitches every day, and most don’t even make it past the spam folder.
A digital PR agency knows how to craft a story that editors want to publish. And they know which outlets matter to your audience.
Here’s a placement we secured for Wiz on Bulkly, for reference:
Imagine landing a feature on an industry blog your clients already read. A single article like that can drive hundreds of visitors to your site in days, not months. And since it’s coming from a respected source, those visitors instantly see your brand as credible.
Instead of chasing dozens of tiny mentions that barely move the needle, one high-quality placement can give you more visibility and authority than months of DIY blogging.
Get high-quality backlinks
Links from trustworthy websites are like votes of confidence for your brand.
They tell Google you’re a source people reference, which boosts your domain authority score and rankings over time.
A digital PR agency targets backlinks naturally. (They secure mentions on blogs, news sites, and industry pages that make sense for your brand.) Those links improve SEO and direct people to your content who are interested in what you offer.
For example, if you sell B2B productivity software, a link from a top tech blog or business site does more for you than fifty random directory links. You gain both search authority and real visitors who could become paying clients.
*Pro-Tip: Always aim for relevance. A link from a place your audience reads is far more valuable than a link from a generic site. (Low-quality links might even hurt your authority.)
Build authority and a positive reputation
When people see your name or your brand in trusted media, it changes how they think about you.
Suddenly, you’re an expert they can rely on.
The key is to create content that’s unique, useful, and backed by evidence or expertise. This makes it easy for journalists and influencers to feature you.
Especially if you share:
- Insights about your industry
- Original research 👇
- Actionable tips
- Case studies
- Experiments
- Research
Here’s one of our original research assets:
A digital PR agency helps make sure these get seen by the right people, and appear on sites and in articles where your audience is already paying attention.
For example, our report above already has 2,400 backlinks at 96% do-follow:
Drive more traffic to your website
Media coverage also sends people straight to your site.
Every article, podcast, or feature acts like a referral engine. Instead of waiting for someone to stumble on your blog, you’re showing up in places they already visit.
For instance, if you get featured in a tech newsletter with a link to your landing page, readers who are already interested in your niche are just one click away from exploring your product or service.
*Pro-Tip: Always include relevant and clear calls to action in your coverage. Tell people exactly what you want them to do, whether that’s visiting a landing page, downloading a resource, or signing up for your newsletter.
Improve your domain rating
Your website’s authority matters a lot. Backlinks from credible media sites increase your domain rating, which helps your pages rank higher in search engines.
Higher rankings mean more visibility, which leads to more traffic and more clients.
For example, if a B2B brand earns links from several respected industry blogs, its DR climbs steadily over time. That makes it easier for them to appear on page one for competitive business keywords, so more people find them organically.
Be sure to track your DR before and after PR campaigns.
You’ll see exactly how digital PR is driving growth for your website’s authority.
Attract higher-quality leads
Getting mentioned in the right publications brings the right people to you.
If your story appears in a trade-specific magazine or niche blog, you’re reaching an audience that already cares about your field. Those leads are more likely to convert because they already see you as relevant and credible.
A PR agency will align your PR campaigns with your ideal client to make sure your story appears where your audience already spends their time.
Establish yourself as a thought leader
Sharing your expertise as a CEO positions you as an industry expert and thought leader.
When your insights or research get cited by media outlets, you become the person everyone in your niche turns to.
For example, if you publish a trend report or a how-to guide and a top blog references it, people will start thinking of you as the authority in your space. This recognition could open doors like media interviews, guest posts, partnerships, and speaking opportunities.
Use PR to showcase what you know, share original studies, and provide practical tips. The more value you give, the more authority you earn.
Top 3 digital PR agencies
Not all agencies work the same way.
Here are three options that can help you get measurable results:
1. uSERP: Precision link building for SaaS & tech
- Ideal for: SaaS platforms, B2B tech startups, and high-growth brands aiming for substantial organic growth.
- Headquarters: Denver, Colorado, USA, but operates fully remotely.
Core Services:
- Comprehensive KPI Tracking: Real-time dashboards integrating with analytics to monitor campaign performance and ROI.
- Subject-matter expert content: Well-researched E-E-A-T content by expert writers we’ve partnered with for years.
- Premium Link Acquisition: Securing high-quality backlinks from authoritative domains to enhance SEO rankings.
- Strategic Collaboration: Monthly strategy calls and direct communication channels with senior SEO teams.
- AI Visibility Optimization: Strategies designed to improve visibility in AI-driven search results.
Why choose uSERP?
uSERP specializes in delivering measurable SEO outcomes through a data-driven approach. We focus on premium link acquisition to make sure your brand gains visibility on high-authority platforms. This helps drive targeted traffic, increases your monthly revenue, and enhances your site’s domain authority.
We’ve partnered with the highest authority sites for years, so we can secure placements fast.
uSERP’s campaign for Nav resulted in a top ranking for a keyword, generating $140,000 in monthly revenue!
Other notable clients: monday.com, ActiveCampaign, HotJar, and more!
Check out our other case studies.
2. Builtvisible (now Brave Bison): Integrated SEO & Digital PR Excellence
- Ideal for: Enterprise-level brands, e-commerce platforms, and agencies seeking a holistic approach to digital marketing.
- Headquarters: London, UK.
Core Services:
- End-to-End Organic Strategy: Developing comprehensive strategies that align with business objectives and drive organic growth.
- Consultancy and Transformation: Providing guidance to transform digital marketing efforts and achieve measurable results.
- Campaigns and Brand Activation: Executing impactful campaigns that enhance brand visibility and engagement.
Why choose Builtvisible?
Builtvisible integrates technical SEO with creative content strategies, so campaigns reach and resonate with target audiences.
Their collaboration with brands like Icelandair and Aviva demonstrates their expertise in delivering revenue-focused results for high-end businesses.
3. Siege Media: Content-driven digital PR
- Ideal for: SaaS companies, fintech firms, and e-commerce sectors
- Headquarters: Austin (TX), San Diego (CA), New York City (NY), and Chicago (IL)
Core Services:
- Content Strategy and Creation: Developing high-quality content that aligns with brand messaging and audience interests.
- SEO & Link Building: Implementing strategies to improve search engine rankings and acquire authoritative backlinks.
- Digital PR Campaigns: Executing campaigns that enhance brand reputation across digital platforms.
Why choose Siege Media?
Siege Media helps with content-driven digital PR. Their campaign for The Zebra resulted in over 1,580 backlinks in the insurance sector, significantly boosting the brand’s online authority and search engine rankings.
🔍 Comparative overview
Here’s a quick comparison chart to help you choose the right agency for your business:
| Digital PR Agency: | uSERP | Builtvisible/Brave Bison | Siege Media |
| Best for: | SaaS, B2B tech startups, & high-growth brands | E-commerce, agencies & enterprises | Fintech & e-commerce brands |
| Recognizable clients: | Nav, monday.com, ActiveCampaign, HotJar | Icelandair, Aviva, Specsavers | The Zebra, Hippo, Vena Solutions |
| Headquartered in: | Denver, Colorado, but fully remote | London, UK, plus remote | Austin (TX) and other cities, plus remote |
| Industries: | SaaS, B2B tech, B2C brands | E-commerce, aviation, medical | SaaS, fintech, & e-commerce |
| Services: | Premium link acquisition, AI visibility, Authority | Integrated SEO & digital PR, enterprise focus | Content-driven PR |
Wrap up
Partnering with a digital PR agency in 2025 is pivotal if you want to get noticed, build trust, and grow your business.
A digital PR agency can help you earn media coverage, get high-quality backlinks, improve your domain rating, and attract the right leads. You’ll also position yourself as an authority in your field.
If you want more traffic and more credibility, it’s time to book a call with uSERP. Start building your brand’s visibility and authority today.
FAQs
1. What is a digital PR agency?
A digital PR agency helps brands build a stronger online presence. They employ strategies such as influencer partnerships, media outreach, and content marketing to enhance visibility and improve search engine rankings.
2. How does digital PR differ from traditional PR?
Traditional PR focuses on offline efforts like media relations and events. Digital PR applies those principles online, using SEO, social media, and digital content to connect with a broader audience.
3. Why should I consider hiring a digital PR agency?
A digital PR agency can raise your website’s domain authority, bring in more organic traffic, and strengthen your credibility. They do this through trusted media coverage and quality backlinks.
4. What services do digital PR agencies offer?
Most agencies offer a range of services, including media outreach, influencer collaborations, content creation, crisis management, and performance analytics. These services are designed to enhance your online visibility and engagement.5. How do I measure the success of a digital PR campaign?
You can track success through metrics like website traffic, search engine rankings, brand sentiment, and the type of media coverage your brand earns.
