Google TV Starts Gemini-powered’ News Briefs` Experiment

Google TV has announced it will roll out a “News Brief” experimental feature powered by Gemini to provide overviews of current top stories from trusted news sources in the United States.

The experiment launched days after Google signed a partnership deal with the Associated Press and is currently only available to some Google TV users.  

Google announces News Briefs rollout

Google announced the update, saying the new feature will provide viewers with news clips from YouTube and curated news. 

News Briefs will update throughout the day, showing top stories from reliable sources, such as the Associated Press, which now provides real-time news to Google’s Gemini AI Chatbot

Google said the purpose is to provide users with “concise, narrated overviews and related videos of top news stories” and is an addition to its “For You” page. 

Google announced the update on its Google TV Help page:

News briefs feature

Google’s new “News Briefs” feature on Google TV aims to collect and display the day’s top news stories as and when they happen, using its Gemini models to provide topic summaries and video sources from YouTube. 

The experiment fits neatly alongside the tech giant’s recent collaboration with the Associated Press to provide real-time news to its Gemini AI Chatbot and signals Google’s intent to become a leading source of global news reports for its billions of users. 

Google explains on its support page:

  • “Using Gemini models and human evaluation, News Briefs presents overviews of the top news stories and surface-related YouTube videos from trusted news sources so you can learn more. Briefs are updated with top stories throughout the day, so you can easily keep up with the latest news.” 

Google and AP deal brings news to Gemini

Google announced its partnership with the Associated Press to provide fresh news updates to its Gemnini AI Chatbot only last week, so the rollout of the “TV News Brief” experiment powered by Gemini isn’t a huge surprise. 

Jaffer Zaidi, Google’s VP of Global News Partnerships, announced the collaboration on January 15, saying:

  • “AP will now deliver a feed of real-time information to help further enhance the usefulness of results displayed in the Gemini app.”

Kristin Heitmann, AP’s Senior Vice President and Chief Revenue Officer, said:

  • “We are pleased Google recognizes the value of AP’s journalism as well as our commitment to nonpartisan reporting in the development of its generative AI products.”

Looking forward

Google’s Gemini models and human evaluation aim to provide concise, real-time news updates from reliable sources across multiple platforms; Google TV News Briefs is another way of ensuring that happens. 

Google said the experiment’s success depends on user feedback, which users can leave using this form on its TV Help page. 

Although the Google TV experiment will initially be available only to some US users, a global rollout will be inevitable if the feedback is positive. 

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Terry O'Toole

Terry is a seasoned content marketing specialist with over six years of experience writing content that helps small businesses navigate where small businesses meet marketing - SEO, Social Media Marketing, etc. Terry has a proven track record of creating top-performing content in search results. When he is not writing content, Terry can be found on his boat in Italy or chilling in his villa in Spain.

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