Media OutReach Newswire and digital marketing company First Page identify the three critical reasons for Google Search ranking drops in 2024.
The investigation report
Media OutReach Newswire, a global press release distribution service based in Southeast Asia and Asia Pacific, and digital marketing company First Page analyzed the reasons for Google ranking drops in 2024, and the Impact AI is having on SEO.
Now complete, they have released their official report along with solutions site owners and publishers can implement to turn the tide.
Report identifies three reasons for search rankings drop
First Page and Media OutReach Newswire findings identify three key reasons sites suffered catastrophic ranking drops in Google search rankings throughout 2024 after Google algorithm updates:
- “Insufficient optimization of the website content and structure.”
- “Lack of effective backlink strategies.”
- “Failure to adapt to search engine algorithm updates promptly.”
Newswire’s investigation report explains why insufficient optimization, ineffective backlink strategies, and a failure to adapt to Google’s algorithm updates negatively affect rankings.
Saying:
- Ranking drops caused by insufficient optimization of the content are very obscure due to the intrinsic operating mechanism of search engines. Given the passive nature of the users when receiving information, it is difficult for them to notice what content has been missed. Thus, it affects the website’s visibility and traffic.
- Poor content structure can also impact user experience, naturally reducing the website’s conversion rate.
- Lack of backlinks and failure to adapt to algorithm updates can lead to search engines not fully recognizing the importance and authority of a website, directly resulting in a significant decrease in organic search traffic, reducing potential customers and business opportunities, and lowering conversion rates.
Analysis report says AI SEO has flaws
Product development lead and SEO at First Page, Hector Law, said:
- “Many business managers aim to rely on AI tools to solve SEO problems, but the results are unsatisfactory.”
Law went on to explain why AI won’t be replacing human SEO professionals anytime soon, saying AI is based on past data, while SEO relies on developers who adjust their strategies based on real-time trends and consumer behaviors.
The report says:
- “The underlying logic of AI operation is based on the ‘past’ data for analysis and summary, and its predictions are based on large-scale calculations.
However, SEO is the result of developers continuously adjusting strategies and motives based on timely changes.
It requires extremely keen and deep insights into user and consumer search behavior to grasp trends in order to adjust SEO strategies flexibly.
Therefore, AI cannot answer why your SEO performance is off, nor can it tailor a digital marketing strategy for you.
AI tools currently can only exercise supplementary functions, and the judgment and development from human SEO professionals remain crucial in dictating SEO strategies.”
Recommended solutions
First Page’s report recommends that site owners and publishers implement four key objectives into their SEO strategies to ensure their content remains relevant after Google’s continuous algorithm updates.
Those are:
- “Conduct comprehensive website audits and diagnoses to identify the reasons behind your ranking drop.”
- “Develop and update keyword strategies that meet business needs and market environment and accordingly modify content marketing plans.”
- “Build diversified backlinks to enhance website authority.”
- “Continuously monitor search engine algorithm upgrades and adjust SEO strategies with timely changes.”
