Optimizing enterprise SaaS search engine optimization (SEO) strategies requires a tailored approach. This goes far beyond traditional techniques.
This article dives into our methods to drive sustainable growth for large-scale software platforms, where longer sales cycles and complex decision-making processes are the norm.
We’ll explore the proven tactics we use for enterprise SaaS SEO. These will help you attract high-value leads and enhance your brand’s online presence.
Understanding enterprise SaaS SEO
Enterprise SaaS SEO involves optimizing the digital presence of a large software company that targets enterprise clients. Here, we apply the most basic SEO principles to both small — to medium-sized businesses (SMBs) and enterprise environments.
However, enterprise SEO requires a refined approach. We have to address complex buyer journeys and longer sales cycles. We also target multi-department decision-makers with tailored messaging and content strategies.
We don’t use enterprise SEO just to drive traffic. We want to attract and reach the right kind of high-value leads and ensure that every type of content and technical adjustment resonates with the needs of large organizations.
For example, an SMB focuses on quick wins and fast lead generation. Enterprise SaaS companies are different. They require deeper, data-driven techniques that work with content, technical, and conversion optimization to maintain sustainable growth over a long period of time.
Key metrics that define enterprise SaaS SEO success
There are four essential metrics that matter most for enterprise SaaS SEO. Many companies focus more on immediate (short-term) indicators. These include monthly recurring revenue (MRR) and churn rate, providing a quick snapshot of performance.
However, these metrics are only surface indicators. This means they hint at underlying trends rather than the complete picture.
We deal with larger deals for enterprise SaaS, and the sales process also takes longer. So, the real value here lies in understanding deeper, long-term measures that include customer acquisition cost (CAC) and customer lifetime value (LTV).
In simple terms, it’s not enough to add new customers. You must ensure that the cost of acquiring these customers is well below the revenue they generate over time.
Our enterprise SaaS SEO strategy focuses on four metrics:
1. SEO-driven monthly recurring revenue
In the enterprise space, every new customer represents a significant investment. This is why measuring the increase in MRR you’re receiving from SEO is essential.
A slight uplift in revenue per customer can have a substantial impact on large companies with longer sales processes and higher deal values.
Through SEO efforts, you can bring in high-value enterprise leads and drive scalable growth. This helps you lay a foundation to fine-tune metrics like CAC and LTV. You won’t notice any sustainable results when you don’t have a steady flow of new, high-value enterprise customers.
2. Cost to acquire customers through SEO
For enterprise SaaS, ensure that the cost aligns with your financial targets. Monitor where your acquisition costs are trending downward over time. Sustainable growth in this space means consistently driving enterprise-level customers at costs that remain well below their long-term value.
3. Efficiency in lead generation and conversion
MRR and CAC can help evaluate your SEO success. However, you must focus on the efficiency of your lead generation and conversion process. Enterprise buyers look for a tailored approach. Great SEO might attract promising leads. However, your leads may never convert if you don’t optimize the onboarding strategy and sales funnel.
You must evaluate the cost per lead (CPL) and the conversion rate across various channels. Let’s say the CPL is higher or your conversion rate is lower than that of other channels. This is a clear indication that you have to refine your funnel further. This ensures that your messaging resonates with large companies.
4. Trends in monthly organic visitors
Getting a lot of organic traffic is essential. But only if that traffic is of high quality. For instance, it is a good sign if you notice a steady upward in organic traffic around high-value, enterprise-specific keywords.
If the increase in traffic doesn’t boost engagement or translate into qualified leads, it may indicate issues like:
- Friction in the conversion process
- Weak call-to-actions (CTAs)
- Misaligned messaging
Now that we’ve explained the metrics the enterprise SaaS sector should prioritize, let’s discuss the strategies you can use to help you reach your SEO goal.
Strategy 1: Analyzing overall site health
Many large-scale companies don’t realize how critical technical SEO is, especially for a scaling business. They may have unresolved technical issues that can harm their SEO efforts. This can also happen even if they have implemented other effective strategies like link building.
This is where a technical SEO audit comes in. It helps with the following:
1. Ensuring efficient site discovery
You have to make it easier for search engines (like Google) and users to locate and navigate your website. If your pages are hidden from Google’s index, they won’t rank, even if they are optimized.
Here’s what to do:
- Ensure your sitemap is complete and you’ve submitted it to Google Search Console so search engines can efficiently crawl your site.
- Don’t target the same keyword for your pages. Otherwise, they won’t rank as search engines would think that your internal pages are competitors.
- Check that you don’t have any orphan pages (pages with no internal pages linking to them).
- Check that you didn’t accidentally block your website pages from Google’s index.
2. Optimizing website performance and improving user engagement
For rankings, Google prioritizes websites that have a user-friendly design. This makes it easier for people to access on any device (including smartphones).
To optimize your website’s performance, focus on these key areas:
- Tackle essential metrics that Google considers necessary when analyzing the user experience of a website. These include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
- Improve page loading times by compressing images, implementing browser caching, and optimizing JavaScript.
- Make sure your site offers mobile users a smooth experience. Otherwise, ranking in SERPs will be challenging.
Ahrefs is an SEO tool we use to assess the above. Our client, Hightouch, has achieved a health score of 99. This has significantly impacted the outcomes we’ve achieved for them over the past two years.
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These results ultimately contributed to their Series C funding of $80 million at a valuation of $1.2 billion in February 2025.
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Our team at uSERP specializes in the technical aspects of SEO. We’ve helped boost Hightouch’s organic traffic by 10x.
3. Addressing enterprise-specific technical SEO challenges
The following are challenges that enterprise SaaS websites may face:
- Issues with JavaScript rendering: JavaScript-heavy frameworks can make your site’s ranking challenging. Some tools let you check how Google sees your site. These are Google’s Mobile-Friendly Test and Search Console’s URL Inspection tool.
- Dynamic pages: If you have dynamic pages featuring complex pricing plans or integration options, check that these have a clear structure. Implement canonicalization so you don’t post duplicate content.
- Subdomains and subfolders: If you have a subdomain for your blog content or help center, create a subfolder. This would be published as “/blog” and not “blog.companyname.com.”
Strategy #2: Implementing a mobile-first digital experience
The chart below shows that the use of mobile devices has increased since 2009. This shows that most website traffic comes from mobile users. In fact, this is what Statista found. In the last three months of 2024, 62.54% of visits that websites received were from mobile devices.
For SMBs, this means quick sign-ups and simple navigation. Enterprise SaaS platforms often offer complex functionalities and multi-step processes. So, their websites must be easy to navigate on all devices. If there are delays, potential clients might leave the site and look for alternatives. This can lower your conversions and search engine rankings.
Here’s what to focus on.
1. Adaptive and accessible design
For ranking, Google prioritizes websites that promote a positive user experience. This includes businesses with a mobile-friendly website.
SMBs usually have straightforward designs. Enterprise sites must support complex dashboards and workflows. At the same time, they must ensure a seamless mobile experience.
To achieve this, consider implementing the following:
- Good contrast so background and text color don’t interfere with the reading experience
- Smooth layout on desktop, smartphones, and tablets
- Large fonts that are easy to read on any screen size
- No animations or popu-up menus
- CTA buttons within thumb’s reach
2. Improved page loading times
Page speed impacts user experience. Enterprise SaaS businesses must ensure their site supports data-heavy interfaces and advanced functionalities.
Research from Google shows that if a site takes more than three seconds to load, 53% of visitors will leave. If images are causing this delay, then you’re losing more than half of your visitors.
Here’s what to do to improve your site’s speed:
- Load images and non-essential content only as users scroll, ensuring that high-priority elements appear instantly
- Limit the number of redirects to maintain optimal performance on mobile phones
- Compress your images
A tool like TinyPNG can help with this.
3. Streamlined mobile conversion funnels
A mobile-friendly site is a must to help you drive conversions. SMBs may offer quick signups and immediate purchases. Enterprise sites often ask for demo requests and detailed inquiry forms. These may assess both technical and business needs.
This is what we do to address the challenges presented by more complex conversions:
- Optimize forms by eliminating unnecessary fields and using autofill features. (You can also segment forms to capture distinct information.)
- Optimize the checkout process, requiring minimal effort for mobile users.
- Offer SSO (single sign-on) logins via social or Google logins.
- Add sticky CTAs so they remain visible as users scroll.
We’ve also helped implement these tactics for Glassbox, which has resulted in a 5x boost in their organic traffic in the past two years.
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This shows that even if you’re targeting an audience group that might not spend much time on their mobile, a mobile-responsive website will still help boost your customer experience and SEO efforts.
Strategy #3: Doing keyword research and analyzing keyword ideas
This is where keyword research comes in. You have to ensure that you are targeting relevant keywords. These are terms that large organizations might be searching for.
Choosing high-impact keywords to boost organic traffic
Opt for keywords that target the user search intent. This helps you receive relevant traffic and provides a solution to your visitors. For example, potential clients might be searching for:
- “Best enterprise [product category] solution”
- “Buy [software name] enterprise edition”
- “Enterprise [product category] software”
- “[Competitor] enterprise alternative”
These search queries are high-intent. We refer to them as bottom-of-funnel (BOFU) commercial keywords. People use these when they’re close to making a buying decision.
Let’s see what happens when searching for “international payroll software”.
Remote, one of our SaaS clients, pops up in position #1 of Google’s organic search results. It also secures a place just above the results.
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Remote’s SEO performance is also evident in its revenue. In the past two years, it managed to increase its monthly traffic by 520k visitors. This means that their annual revenue reached the $815 million mark.
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However, it is essential to keep in mind that this growth doesn’t just happen from keyword strategy.
AI overviews are “stealing” most of the traffic. Users can now access information without visiting a page URL. The information is readily available in SERPs.(But we’ll be discussing more SEO strategies for enterprise SaaS later).
Analyzing mid- and top-of-funnel keywords to build brand authority
Mid and top-of-funnel keywords are search terms that help increase brand awareness, as users are looking for information. They might make a purchase later on. Enterprise-focused keyphrases might include:
Enterprise-focused keyphrases might include:
- “Why adopt [product category] solutions for optimizing enterprise efficiency?”
- “What is the impact of [advanced concept] on enterprise operations?
- “How to automate [complex enterprise process] in [industry]”
These provide information. Enterprise companies can use them when writing:
- Queries that answer commonly asked questions
- In-depth guides
- Insights
Using the right keyword strategy
It’s not always ideal to target high-volume keywords. These are competitive. And it may not be easy to position your content in top search results around them.
Imagine a high-search-volume keyword bringing in 10k monthly visitors. But they don’t convert into loyal customers.
This is especially true if you’re new to enterprise SaaS.
We recommend considering the search volume, competitor analysis, and conversion potential.
It’s best to opt for:
- Long-tail keywords. These terms have a lower search volume but are more specific to what the user is searching for.
- Terms related to your industry. These have a lower search volume. But they often convert and resonate better with enterprise audiences.
- Branded queries and non-branded queries. Use keyphrases like “[Your Enterprise SaaS] pricing” and “best enterprise CRM solution.” This approach helps you target all the stages of the buyer’s journey.
Strategy #4: Driving commercial-intent content for enterprise SaaS
Crafting commercial-intent content for enterprise SaaS goes beyond just identifying the right keywords. It requires creating high-quality, conversion-focused content that ranks for targeted enterprise search terms. In the meantime, it should guide decision-makers through a complex buying journey.
Enterprise clients engage deeply with content that addresses their specific challenges, paving the way for strategic, high-value conversions. So, instead of taking shortcuts that lead to costly errors, enterprise marketers should invest in data-driven content strategies backed by case studies and proven success stories.
This approach effectively removes the final barriers to conversion. It ensures that every piece of content resonates with large organizations and drives sustainable growth.
Writing product and landing pages that convert
Product and feature pages are key elements of your BOFU marketing strategy. They describe your software and how it can solve complex issues.
For instance, SMB landing pages are all about quick sign-ups. However, as soon as potential buyers land on your enterprise page, they should be greeted by your proposition. The page should also include the features and benefits your software offers.
Remember to add visuals, such as screenshots and demo videos. Add CTA buttons (like “Request a consultation”) to make it easier for visitors to contact you. To reach high-quality audiences, target a high-intent keyword like “Enterprise [product category] solution.”
Writing competitor and product comparison pages
To win clients, you need to stand out and show why your software is better than your competitors’.
Creating a comparison page lets you discuss your product’s features in more detail. It is also a great place to discuss why consumers should choose your services over a competitor’s. You may write a blog post targeting a keyword like “company A vs. company B” or “[Your Enterprise SaaS] vs. [Competitor]”.
If your software has a higher price tag, mention it in the blog post. Explain the extra features your customers may benefit from. Is there something a competitor’s product is lacking? If so, describe how your product addresses this issue.
Here’s an example. We’ve helped Hightouch achieve a top-three result in SERPs. Even when consumers are looking for other options, like Liveramp and Census.
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Implementing clear pricing plans
As part of an effective enterprise SaaS SEO strategy, you need to ensure that your pricing page is clear. It should include all the details to help consumers reach a decision. Consider adding a table comparing the cost and features.
If you have a custom plan, add a “Request a quote” button so companies can contact you directly.
The pricing page is also a great place to add client testimonials. Of course, consumers want to know that what they’re paying for is worth the investment.
Featuring successful customers
Case studies and client testimonials help build trust and drive conversions. These should discuss and provide results on how you solved your client’s problem.
Include measurable outcomes. For example, what did your strategy help with? Was it cost savings? Improved customer satisfaction. Highlight all these in your case study.
Add direct quotes and videos from clients. Before-and-after comparison screenshots also help boost credibility. Even if your case study pages don’t get much traffic. You can still talk about your results in a blog post targeting specific keyphrases like “CRM case studies.”
Strategy 5: Targeting informational intent
While commercial intent content drives conversions, high-quality informational content is essential for building authority and trust. Especially for enterprise SaaS. Unlike SMB strategies, enterprise buyers often research extensively. They also require in-depth analysis to address complex organizational challenges.
By blending mid-funnel educational content (MOFU) with top-of-funnel thought leadership (TOFU), you can position your brand as a trusted resource that speaks directly to enterprise decision-makers, paving the way for future commercial opportunities.
Engaging enterprise clients with comprehensive MOFU resources
When creating MOFU content, you position your brand as a trusted authority. This is because you’re targeting decision-makers who are well aware of their organization’s complex challenges. They are also currently exploring solutions.
Enterprise buyers look for comprehensive resources that go into a lot of details comparing products. You can post case study articles explaining how your product solves specific issues. Other types of content can be how-to guides and research studies. These insights also guide your prospects through longer sales cycles. This ensures they’re equipped with all the information they need to make an informed decision.
On their website, Monday has a product management guide blog post. It is an example of MOFU content. It doesn’t only discuss the benefits. It relates project management to their software.
Establishing thought leadership and awareness through TOFU resources
For Enterprise SaaS, TOFU content forms the crucial first impression for potential customers.
Enterprise buyers are often in the early research stage. They’re not ready to make a purchase yet. They’re looking for more information to learn about complex concepts.
TOFU content includes how-to guides, SEO glossary pages, and opinion pieces. It can help boost your brand’s visibility and increase the number of organic visitors. Visitors will also consider your website a trusted resource.
Monday.com doesn’t only focus on MOFU resources. It also creates TOFU content. Look at this image. It shows that most of its blog posts are informational, which is how they are attracting monthly visitors.
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As you can see, SEO strategies help Monday.com maintain organic monthly traffic of over 800k visitors.
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Strategy 6: Acquiring high-quality backlinks
When you’re targeting a keyword (especially high-volume), you’re in direct competition with similar brands. The top 5 results get the most organic visitors. To stay ahead, you need to create relevant and valuable content that fits your target audience’s needs.
But what can you do when brands with similar software target the same keyword? This is where Google prioritizes a website’s domain authority. The domain authority indicates how authoritative your page is. It analyzes the quality and number of backlinks you earn. These are links that point to your pages within another website’s content.
(For a quick analysis, Ahrefs’ website authority checker is free to use. No sign-up is required. )
Be careful about bad backlinks, though. They can harm your SEO efforts. You need to make sure that you are earning “premium backlinks”. These links come from authoritative websites with content that targets search engines and consumers.
(For more insights, we do have a blog post where we go into detail on average link building pricing)
| Link Type | Percentage of Industry Backlinks | Average Value In 2020 | Average Value In 2025 | Average Price in 2020 | Average Price In 2025 |
| Low-quality backlinks | 45% | 1/10 | 0/10 | $50 | $100 |
| Mid-tier backlinks | 35% | 4/10 | 2/10 | $200 | $300 |
| High-quality backlinks | 14% | 7/10 | 8/10 | $600 | $800 |
| Premium backlinks | 1% | 9/10 | 10/10 | $1,000 | $1,500 |
One of the biggest challenges for established SaaS companies is building a robust profile of high-quality backlinks. We’ve consistently seen that when larger clients — with solid content foundations and significant SEO investments — start receiving premium backlinks, their SEO performance skyrockets.
Here is what happened when we began working with Monday.com. They were already attracting nearly 700,000 organic visitors per month. Despite this strong start, their performance was limited by a backlink profile dominated by mid-tier links.
Once we secured organic backlinks from top-tier sites like G2, BigCommerce, and Crunchbase, their monthly traffic increased by 150,000 visitors within just three months. Over two years, this strategy helped boost their organic traffic by over 500k visitors per month. This contributed to their IPO at a $6.8B valuation and enhanced their market share and stock price.
For more information, head to our link building strategy post to learn how we can boost your ROI.
Our team can build links on a larger scale and at a more cost-effective rate that outperforms any in-house team, agency, or consultant. This is our specialty, and we excel in enterprise SaaS strategies. We offer personalized advice and SEO plans — we’re just a call away!
Strategy 7: Leveraging video content for YouTube and TikTok
Google isn’t the only “site” where you can target organic search users. Many companies are now posting SEO video content on YouTube and TikTok. These are the platforms where young audiences are most active. This also helps businesses reach new audiences.
SMBs might create quick, attention-grabbing tutorials. However, enterprise companies might focus on data-rich videos. These can highlight complex use cases and ROI-focused demonstrations.
Driving in-depth insights through YouTube SEO
YouTube can benefit enterprise SaaS companies that want to deliver comprehensive, long-form content. These videos can include detailed product demos, in-depth tutorials, and strategic industry insights. Product and landing pages aren’t the only pages you should optimize. However, you should also do so for your YouTube videos, as video content often appears in SERPs.
We don’t exactly specialize in SEO video content. However, if you’re working with enterprise clients, you can:
- Encourage users to react to your content (through likes and comments)
- Create a “how to use” video that talks about your product
- Include the main keyword in video titles and descriptions
- Add timestamps to your videos
In the video description, you can add links to your blog posts or a CTA like “Click here to download a free demo”. This way, people can download your product demo or book a call.
Driving traffic with TikTok’s short-form videos
Short-form video platforms like TikTok have evolved beyond casual social apps. They’re now powerful search engines that reach tech-savvy professionals and decision-makers.
For enterprise SaaS businesses, leveraging TikTok isn’t simply about broad exposure. It’s about crafting targeted content that communicates complex solutions and strategic advantages in an easily digestible format.
SMB strategies may focus on quick tips or generic tutorials. Enterprise content must address specific organizational challenges. They can offer bite-sized insights into overcoming industry hurdles, showcase advanced product integrations, or share expert thought leadership.
To boost discoverability, these videos should include enterprise-centric hashtags (e.g., #EnterpriseTech, #B2BSaaS). Include CTAs that drive viewers to more detailed resources. These can consist of whitepapers, webinars, or comprehensive case studies, effectively nurturing high-value enterprise leads through the buyer’s journey.
Strategy 8: Monitoring enterprise SEO metrics and refining your content
For enterprise SaaS, a “publish-and-forget” approach no longer works today. Unlike SMB strategies that might allow less frequent updates, enterprise-level content — especially commercial-intent pages- demands continuous optimization.
We regularly refine our content on a monthly basis. We tweak meta titles and CTAs and expand content to target additional LSI keywords and related search queries until the pages consistently rank in the top three.
This process is crucial for capturing high-value enterprise leads, as demonstrated by a competitive keyword we optimized over six months to achieve and sustain a top-three ranking.
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Let us help you create your enterprise SaaS SEO strategy
Our strategists and consultants at uSERP have helped enterprise SaaS companies scale. We understand that it can be challenging to maintain a healthy SEO performance. However, all our clients have achieved steady organic growth. Some, like Monday.com and Hightouch, have also achieved unicorn status from Series B.
Our approach is based on real-world data, premium backlink strategies, and a revenue-driven mindset. We’re aware that SEO efforts shouldn’t just focus on SEO efforts but also prioritize other factors, such as improved MRR and lowered CAC.
If you’re looking to level up your enterprise SEO game and stay ahead of the curve, we’re here to help. Book a free 30-minute call with us and discover how our tailored strategies can drive growth, boost your bottom line, and transform your digital presence.
Frequently asked questions about enterprise SaaS SEO
Got questions about SEO for enterprise SaaS? Here are 10 commonly asked questions and their answers.
1. What is enterprise SaaS SEO, and what makes it different?
Enterprise SaaS SEO focuses on optimizing large-scale software platforms to capture high-value, enterprise-level leads. It addresses longer sales cycles, complex buyer journeys, and multi-stakeholder decision-making.
In contrast, SMB SEO strategies are about volume, rapid lead generation, and broader content approaches. These all cater to simpler, shorter sales cycles.
2. What are the primary challenges in enterprise SaaS strategies?
Enterprise SEO involves managing extensive technical infrastructures, creating tailored content that resonates with large organizations, and building strong backlink profiles. All this while competing against established industry brands.
3. How important is keyword research for enterprise content marketing?
Keyword research is fundamental. It must pinpoint long-tail, enterprise-specific search terms that align with the intricate needs and search intent of decision-makers. This should drive not just traffic but high-quality leads.
4. How does enterprise SaaS help complex buyer journeys?
Enterprise buyers require in-depth resources that educate and guide them over extended sales cycles. Effective strategies include multi-stage content from thought leadership to technical guides. These should give prospects all the information they need to help them finalize their purchase decision.
5. What role do high-quality backlinks play in search engine rankings for enterprise SaaS?
High-quality backlinks help with establishing a high domain authority and driving organic growth. If you run an enterprise company, consider securing premium links from authoritative (reputable) sites to boost rankings and signal to search engines and users that your content is valuable.
6. How can enterprise SaaS companies improve their domain authority?
If you’re looking to improve your domain authority, start by creating high-quality content. Engage in link building strategies to earn quality backlinks and implement on-page and technical SEO elements to maintain a strong online presence.
7. Why is technical SEO particularly important for enterprise businesses?
Enterprise platforms often have complex architectures and large volumes of content. A strong technical SEO foundation ensures that all critical pages are easily crawled, indexed, and ranked, which is crucial for maintaining and growing organic visibility.
8. How do content strategies differ between enterprise and SMB SaaS SEO?
Enterprise content strategies focus on providing in-depth, data-driven insights and detailed case studies tailored for high-level decision-makers. SMB strategies may prioritize broader, quicker wins and more straightforward tutorials.
9. How long does it typically take to see results from SEO initiatives?
Since the enterprise market is complex and competitive, it can take 3-6 months to notice significant results, according to a social media poll conducted by Ahrefs. For more improvements, these can take up to a year.
10. What metrics should you use to measure the success of an enterprise campaign?
Enterprise SEO metrics include industry-specific organic traffic, conversion rates for high-value leads, customer acquisition cost (CAC), and customer lifetime value (LTV). Monitoring these indicators provides a holistic view of how effectively your SEO efforts are driving revenue and strategic growth.
