Google Adds Product Studio AI Images To Business Profiles

Last week, Google began testing its Product Studio AI-generated backgrounds for shopping ads. Over the weekend, it added the feature to US Google Business Profiles with product listings; those who don’t want to use it can opt-out.

Google business profiles get AI-generated image options

Google launched its Product Studio AI-generated image feature that changes the background scenes for your product listings on your local business profile, helping you create engaging, eye-catching imagery to promote your products.

While this feature has been available for Google Ads and Merchant Centre, the studio option is now available to US Google Business Profiles.

Google announces the launch

Google community manager Kara announced the launch of the Product Studio AI-generated image option on the Google Business Profile forum, saying:

“We’re excited to announce that you can now change the background scene of your product with Product Studio, a generative AI tool which helps you create engaging imagery to showcase your products.”

Google added that the feature is only available to US merchants who agree with the terms and conditions.

How it works

Kara posted a guide on how merchants can use the new feature; here’s how it works:

Go to your Business Profile. Learn how to find your profile.
To generate a scene for your product, click Edit products Get started.
Select the image you want to edit.
- Wait until the background from your image is removed.
Select a theme for your product.
- Choose a generated image from the editor.
If you’re satisfied with the image, click Add image to product.
You’ll receive a confirmation to save the image; click OK.

Once you saved the generated image for your product, from the product editor:

Fill out the fields in the form.
To submit your product, click Publish.

Google’s Business Profile Help page provides further information about its product editor. Advertisers who prefer to use background images more suited to their brand can opt-out.

How it can help

Google Business Profile account owners who struggle to create appealing product background images should find the new feature helpful, using it to engage their target audience and, hopefully, increase sales.

However, how the public reacts to AI-generated backgrounds remains to be seen. Google obviously believes Product Studio will help advertisers improve their ad performance, but for now, it remains an experimental feature.

Terry O'Toole

Terry is a seasoned content marketing specialist with over six years of experience writing content that helps small businesses navigate where small businesses meet marketing - SEO, Social Media Marketing, etc. Terry has a proven track record of creating top-performing content in search results. When he is not writing content, Terry can be found on his boat in Italy or chilling in his villa in Spain.