Google Removes Analytics Data From Search Console

Google updates Search Console Insights, removing analytics data to simplify Search, which will now focus only on Search Console metrics.

Google drops Analytic data from Search

Google’s mission to bring consciousness to everything it does continues with removing Analytic data from its Search Console Insights tool.

Google wrote on social about the removal of metrics from Analytics:

“We’re focusing on data from Search Console, no longer including metrics from Google Analytics.”

Google added the update will apply to all properties:

“Rolling out an update of Search Console Insights to all properties, we hope this makes it easier to look up the details from Search Console Insights.”

Simplifying the user experience

Google says it made the update to consolidate data solely from the Search Console insights to simplify the user experience, and it hopes the change makes it easier for people to find the details they need:

“With this change, we’re focusing on data from Search Console, no longer including metrics from Google Analytics. We hope this makes it easier to look up the details from Search Console Insights.”

Here is Google’s announcement on X:

Analytics data remains available

The key change with this update is that Search Console Insights no longer includes Google Analytics data.

However, the metrics are still available via the Google Analytics platform, which users must access separately.You can follow this discussion at X and LinkedIn.

Terry O'Toole

Terry is a seasoned content marketing specialist with over six years of experience writing content that helps small businesses navigate where small businesses meet marketing - SEO, Social Media Marketing, etc. Terry has a proven track record of creating top-performing content in search results. When he is not writing content, Terry can be found on his boat in Italy or chilling in his villa in Spain.