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Research & guides

State of Backlinks Report 2027 New Our annual survey of how SEOs build links, what they spend and what still moves rankings. Should You Outsource Link Building? An honest breakdown of in-house vs agency, with the costs, risks and when each one wins. Our SEO & AI Search Newsletter Newsletter SEO Power Plays. One tactical play per issue, read by thousands of in-house SEOs. Link Building Statistics & Trends The numbers behind links, rankings and AI citations, updated for 2027.

State of Backlinks for SEO, 2027 edition

What hundreds of SEOs told us about budgets, tactics and what still moves rankings and AI citations.

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42 case studies with the traffic, rankings and pipeline numbers behind each one.

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What we do

Link Building Services Editorial links from publications your buyers actually read. Earned by outreach, never bought. GEO, AEO, AI Search Services New Get cited in ChatGPT, Google AI Overviews, Claude and Perplexity, and measure it. Digital PR Services Agency Hot! Original research turned into press coverage, editorial links and AI citations. Fractional SEO Services A senior SEO lead embedded in your team, owning strategy and vendors, without the full-time hire.

uSERP at a glance

Measured in traffic, pipeline and AI visibility

45senior specialists

575⁺clients served

42published case studies

#1on Clutch, by reviews

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Trusted by monday.com

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Who we serve

Healthcare SEO Agency YMYL content and earned authority for telehealth, providers and health tech, measured in pipeline. Healthcare GEO Agency Get named and cited in AI Overviews, ChatGPT and Gemini, with medical review built in.

Roofing Marketing Agency Full funnel: map pack, SEO, AI search, Google Ads, LSAs, web design and reviews. Roofing SEO Company Map pack, city and service pages, technical SEO, local backlinks and reviews.

SaaS B2B Companies Pipeline-driven SEO and links for software brands selling to teams and enterprises.

Ecommerce Category, product and comparison pages that rank, get cited and convert.

Trades & Construction Local and national visibility for contractors, builders and home service brands.

Staffing & Recruiting Own the searches employers and candidates run before they pick a firm.

Finance Authority links and compliant content for fintech, lending and financial services.

Insurance YMYL-grade SEO for carriers, brokers and insurtech, built for review-heavy approval.

Your industry

Senior strategists who have done this in-house

Every engagement is led by people who ran SEO inside companies like yours, not account managers reading from a script.

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#1 link building company on Clutch, by verified client reviews

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Team

State of Backlinks Report 2027Our annual survey of how SEOs build links, what they spend and what still moves rankings. Should You Outsource Link Building?An honest breakdown of in-house vs agency, with the costs, risks and when each one wins. Our SEO & AI Search NewsletterSEO Power Plays. One tactical play per issue, read by thousands of in-house SEOs. Link Building Statistics & TrendsThe numbers behind links, rankings and AI citations, updated for 2027.

Case Studies

Link Building ServicesEditorial links from publications your buyers actually read. Earned by outreach, never bought. GEO, AEO, AI Search ServicesGet cited in ChatGPT, Google AI Overviews, Claude and Perplexity, and measure it. Digital PR Services Agency Hot!Original research turned into press coverage, editorial links and AI citations. Fractional SEO ServicesA senior SEO lead embedded in your team, owning strategy and vendors, without the full-time hire.

SaaS B2B CompaniesPipeline-driven SEO and links for software brands selling to teams and enterprises.

EcommerceCategory, product and comparison pages that rank, get cited and convert.

Trades & ConstructionLocal and national visibility for contractors, builders and home service brands.

Staffing & RecruitingOwn the searches employers and candidates run before they pick a firm.

FinanceAuthority links and compliant content for fintech, lending and financial services.

InsuranceYMYL-grade SEO for carriers, brokers and insurtech, built for review-heavy approval.

Backlink MarketplaceNew

Book Intro Call #1 link building company on Clutch

Priyanka Koyani

Priyanka Koyani is a Senior SEO and link-building professional at Outreach Desk. She writes about link building, brand mentions, digital outreach, and AI search visibility, sharing practical insights to help businesses strengthen their online presence, build authority, and grow organically.

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