How to Choose a Link-Building Service That Delivers Results?

May 1, 2024

Alexandra Rumiantseva

Many SEO optimization strategies revolve around link building, and for good reason. High-quality links are one of the main factors for improving search visibility and rankings. 

So, why do so many people struggle to build links that drive organic traffic? 

The truth is that successful link-building efforts require more than combining time, energy, and consistency. 

Link-building can be painfully slow or downright impossible without the right network and know-how. 

Throw in the many other variables that can affect your results, like content quality and Google updates, and it’s not surprising that most people choose to outsource the whole thing to a link-building service. 

But there’s another challenge — how do you choose an SEO company that can deliver results and get you those powerful links?

This post will remove all the guesswork for you and point you straight to the top link-building agencies. 

What is a good link-building service?

A link-building service is an SEO company that helps you secure links from other relevant websites in your niche. But finding the right fit can be a challenge. A Google search supplies you with plenty of results, but how do you judge their quality? 

A screenshot of a Google search for the link building service query

Source: Google

Here’s the thing — there are tons of ways to outsource your link building, from massive agencies to solo freelancers. 

Link-building services can also vary. While some offer a diverse range of SEO services, others focus on a single tactic, such as press releases (BrandPush) or a guest-posting service (Adsy).

Either way, there are some basic things you can expect from a decent backlink company: 

  1. First, they should audit your site and assess your current backlinks. This will show them exactly how to boost your backlink profile and improve your overall SEO. If you’re one of the 95% of websites with no backlinks, prepare for a long SEO journey.
  2. Next, they’ll analyze your marketing and business goals to create a personalized link-building strategy that drives results. This is crucial because SEO isn’t a one-size-fits-all industry. 
  3. They should also be open and transparent about their SEO tactics. Whether they do blogger outreach, sponsored posting, or forum commenting, you should know what’s on the menu.
  4. Another crucial aspect of a great partnership with a link-building service is reporting. You have to get regular, comprehensive reports of all the activities and results. SEO relies on numbers, strategies, and documentation, and you should stay informed every step of the way.
  5. Last but not least, as a customer, you have to ensure you get good service support. Look for round-the-clock assistance across different time zones.

These five expectations are more than reasonable for any client using a link-building service. Will this guarantee excellent results for you?  Unfortunately, no. But it’s definitely a good checklist to weed out providers that can’t get you quality high-authority links.

Red flags to watch out for when using a link-building service

A screenshot of a tweet talking about 5 SEO agency red flags

Source: The Boring Marketer on X

The last thing anyone wants is to waste their time and money on a bunch of spammy links. But how can you tell the difference between credible SEO companies and shady link-building agencies? There are a couple of things you can check: 

  • Get your service to provide verifiable case studies (preferably in your niche).
  • Ask direct questions about their methods of getting you backlinks through link-building. 
  • If you want to be in control of your backlink process, ask for a list of their websites for link placements. This way, you can ensure that those pages have high DA/DR, low spam scores, and decent traffic.
  • Ensure your provider understands your business goals and creates a personalized link-building approach. 
  • If they offer a guest-posting service with content included, verify that you are getting a unique piece of content. It can’t be AI-generated or plagiarized.
  • Check the reviews of your backlink service to confirm that they don’t use black-hat link-building tactics. This can help you avoid dealing with shady private blog networks (PBNs), which can result in toxic backlinks.

7 Best link-building services in 2024

There are so many SEO link-building services out there that it can be hard to know which one is best for you. We’ve gathered some of the most popular and best-reviewed services to simplify your choice.

1. uSERP – High-quality natural links that improve SEO ranking

A screenshot of the uSERP homepage

Source: uSERP

  • Clutch Rating: 4.9 ⭐⭐⭐⭐⭐
  • Pricing: From $10,000/month for the Startup plan (13 links) to $30,000+/month for the Authority plan (43+ links)
  • Distinctive feature: Performance-driven approach to search engine optimization that includes sitewide audit, link-building strategy, content marketing, KPI reports, expert strategy calls, and everything else in between to get the desired outcome.

uSERP is one of the most popular SEO link-building services. It can get you quality backlinks from the best authoritative websites in your industry. Using a transparent and effective operational model, uSERP leverages a strong network of experienced professionals across different niches to build white-hat links. Those links drive your traffic and conversions up. 

You get a done-for-you personalized backlink strategy without worrying about every single step of the process. The SEO tactics used in the process include site audit, backlink profile analysis, reclaiming unlinked brand mentions, creating linkable assets, and more. Thanks to this tailored approach, uSERP’s clients have significant traffic increases. 

For example, monday.com recorded a 22% organic traffic growth in just three months. A short time later, this number soared to 77.84% more organic traffic for 23,543 new organic keywords. As a result, monday.com ranks number one in search results for 825 queries.

What’s more? You can expect KPI reports and video analysis that cover the entire link-building process from start to finish. 

2. Page One Power — Contextual links that drive growth

A screenshot of Page One Power profile on Yelp

Source: Yelp

  • Clutch Rating: 4.7 ⭐⭐⭐⭐⭐
  • Pricing: Custom pricing (typical link-building campaign starts at $3,700/month)
  • Distinctive features: A mix of link-building and content marketing for businesses and a white-label link-building service for agencies. 

Page One Power is one of the other top-rated link-building companies on our list. It’s known for its result-driven approach to building links. Its services cover both on-page and off-page SEO strategies, giving you a more comprehensive approach to boosting your search engine rankings. 

Page One Power helps companies get valuable backlinks from relevant sites by offering custom campaigns based on linkable assets and keyword-focused content. Besides, the service has an enterprise solution for businesses prioritizing easy scalability and constant growth.

Still, apart from link building, you can also get content marketing services, SEO consulting, and technical SEO audits. If you are an agency looking for some white-label link-building services, Page One Power is an option to consider.

3. The Hoth – Building backlinks with a managed SEO service

A screenshot of The Hoth interface to place an for a guest post

Source: Screenshot provided by author

  • Clutch Rating: N/A
  • Pricing: From $150 per 500-word post published on a DA 20+ website
  • Distinctive feature: Works for a wide range of budgets – from a single post for a couple of hundreds of dollars to virtually any budget for a managed SEO strategy.

The Hoth claims to offer a simplified approach to link building that adapts to their clients’ needs. They have dozens of SEO services that help boost search engine rankings. Here, you can find everything from review acquisition and promotion to the removal of incorrect company listings. 

While they offer many services, their entire process focuses on high-quality backlinks acquired through a proven backlink strategy. The Hoth has different packages to tailor to almost every client. 

On one hand, you can order a single guest post starting at $150. Alternatively, you can outsource all your SEO. In this case, you’ll set a budget, and your assigned campaign manager will try to make the most of it to achieve your SEO goals. You’ll get personalized monthly link-building packages. 

4. UpperRanks – Links that catch the eyes of search engines

A screenshot of The Upper Ranks profile on Clutch

Source: Clutch

  • Clutch Rating: 5.0 ⭐⭐⭐⭐⭐
  • Pricing: From $250 for DR 30–45 links to $450 for DR 60–85 links ($2,000 order minimum)
  • Distinctive feature: Strong focus on manual link-building without providing additional services.

On our list, you can see several examples of companies that offer such a variety of services that you could almost call them digital marketing agencies. But UpperRank isn’t one of them. They focus strictly on a manual link-building service, improving their clients’ backlink profiles for over 14 years.

UpperRank has a clear three-step process for acquiring links from websites with strong domain authority. They start by analyzing your company and industry. Next comes the prospecting step, which basically involves choosing the proper sites from which to get links. The final part is manual outreach to secure a publication.

5. Siege Media – Diverse SEO management for better search rankings

A screenshot of Siege Media profile on Featured Customers

Source: Featured Customers

  • Clutch Rating: 4.9 ⭐⭐⭐⭐⭐
  • Pricing: Effective cost per link from $250
  • Distinctive feature: Every aspect of digital marketing, from link-building and content marketing to PR and graphic design.

Siege Media doesn’t concentrate on link building alone. Instead, it offers SEO, content marketing, PR, and graphic design. This might seem like a broad service line, but Siege Media believes in offering a comprehensive approach that goes beyond the benefits of link building.

They focus on SaaS, fintech, and e-commerce. While SaaS and Fintech are pretty popular industries for SEO companies to work with, finding an experienced e-commerce link builder is a greater challenge. So, if you’re an online store owner, you should take a closer look at this service.

Their link-building methods focus on finding unique target keywords that can boost your rankings, all while improving your on-site content quality. 

6. Blue Tree – Custom links at affordable prices 

A screenshot of the Blue Tree profile on G2

Source: G2

  • Clutch Rating: 5 ⭐⭐⭐⭐⭐
  • Pricing: From $5,000/month for the Basic package (7–8 editorial mentions) to $10,000+/month for the Enterprise package (15–17 editorial mentions).
  • Distinctive feature: Specialists in tech industries and editorial link building.

Blue Tree provides five main services: monthly link-building packages, digital PR, white-label link-building, custom blog outreach, and individual high-authority backlinks. While not the cheapest service on the list, they claim to save over $6,000 monthly on link-building for their clients compared to the in-house teams.

The service specializes in cybersecurity, fintech, software, e-commerce, affiliates, and marketing. Blue Tree’s team believes its main added value is high-quality editorial link-building and polished content. 

Looking at the reviews, it’s clear that many people go to them for digital PR link campaigns because of their strong focus on tech. 

7. No BS Marketplace – Wholesale link building 

A screenshot of No BS Marketplace's inventory of websites for guest posting

Source: Screenshot provided by author 

  • Clutch Rating: N/A
  • Pricing: Starting from $120 for DIY self-service link building to $700 for managed SEO services.
  • Distinctive feature: Wholesale SEO for those who are looking for more affordable solutions.

No BS Marketplace is an SEO agency that provides separate solutions for agencies, consultants, enterprises, small businesses, and in-house marketing teams. This clear distinction allows them to offer a personalized yet relatively affordable service.

Apart from link-building, No BS Marketplace can help you write content, whether a blog post or a news article. Besides, you can order a complete SEO strategy that starts at $1,500 and offers SEO audit, competitor analysis, content and link-building strategies, and ongoing support.

No BS Marketplace claims that its mission is to deliver transparent SEO services. Judging from the reviews, clients also choose them because it isn’t always easy to find a link-building service that lets you see the publishers beforehand. 

8. Fatjoe – Marketplace for digital PR and SEO 

A screenshot of Fatjoe's interface for ordering guest posting service

Source: Screenshot provided by author

  • Clutch Rating: N/A
  • Pricing: From £60 for blogger outreach, niche edits, and infographic outreach; from £200 for multilingual outreach.
  • Distinctive feature: All the services you might need for digital PR under one roof.

Fatjoe isn’t just a link-building service; it’s a whole marketplace where you can get everything from press release distribution to explainer videos. As for link building, Fatjoe has four services available: blogger outreach, niche edits, infographic outreach, and multilingual outreach. 

By working with several media houses and authority websites, Fatjoe delivers content and links that promote ranking growth. It offers budget-friendly link packs for people worried about the high cost of content placements. 

Probably the biggest advantage of this service is having a variety of services under one roof to help you succeed in your SEO and PR efforts.

How to choose the best link-building service for your needs?

Let’s face it — even if you have the best link-building tools at your disposal, link-building is still challenging. So, most of us will outsource all or at least some of it sooner or later. But how do you ensure the link-building service you choose is the real deal? Here are six go-to rules:

  1. Do your research. This might seem like an obvious suggestion. But here’s a trick — don’t just look at their prices, services, and reviews. Instead, ensure the SEO company you choose has worked within your industry before, and check their database of websites for link placements. Additionally, go to Reddit and look for some unbiased opinions.
  2. Book intro calls to get a taste. After you’ve already shortlisted your candidates, book a call with them. Yes, this will require some time, but it’s necessary to understand the approach of each link-building service. Write down a list of questions about their tactics, networks, and workflow. If they don’t have a database of publishers on their site, now is the time to ask for it. 
  3. Ensure you know what techniques they use. There’s no one-size-fits-all approach in link building. Yet, there are some tactics that can do no good for your rankings. Even if an SEO company says they use a guest-posting strategy, ensure you ask how they execute it. Will they do link insertions in the articles or create your posts from scratch? If so, who will write them, and how can you check their quality?
  4. Check whether a service sets clear goals and KPIs. Look, if you’re going to spend your budget on link building, you need some sort of accountability from your SEO company. If they don’t set clear objectives and metrics at the very beginning, imagine how frustrating it’ll be working with them in the future. If someone says they don’t or can’t track SEO, walk (or run) away.
  5. Ask about timelines. SEO is anything but fast. If you want to get high rankings in search engines, prepare for the long term and consistently move towards your goals. But ensure your link-building service gives you some realistic timelines. You might encounter services that promise you incredible results in a couple of weeks and others that can only get you where you want to be in years. Both of those scenarios are unreasonable. Try to look for a balanced approach with realistic deadlines – think three to nine months.
  6. Make sure you are clear on pricing. The last thing you want is to have your link-building strategy up and running and then get an extra charge out of nowhere. That’s why you must discuss your budget before working together. You can ask specifically about additional fees or expenses you may face.

Wrapping up

Link building is here to stay. Whether you like it or not, it remains an integral part of search engine optimization. That’s why if you choose not to hire an in-house team, find someone who knows what they’re doing and outsource this process to them. 

One last piece of advice — when you get a service that works, stick to it to ensure consistency. Unless your alarm bells go off and the match is just plain bad, jumping around from service to service will only slow your progress. Hang in there and let your SEO work. Link building takes time but when it works, it feels like magic.

Alexandra Rumiantseva
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Alexandra Rumiantseva

Alexandra Rumiantseva. With degrees in both journalism and marketing, Alexandra is a research geek who loves discovering and testing new digital marketing strategies. While she’s all about SEO and advertising, her heart beats for dogs and sunsets, but she doesn’t get to write much about those.