The Ultimate SaaS SEO Checklist: How To Build a Unicorn

Want to drive relevant traffic, increase conversion rates, and stand out from the competition?

Our SaaS SEO checklist is here to help you achieve just that. It outlines actionable strategies, from technical audits and mobile-first optimization to KPI-focused research, content creation, and proven link building strategies. These are all designed to help boost your search engine rankings and fuel your growth. 

We’ll also show you the B2B SaaS SEO strategies we’ve used to help two of our clients achieve a unicorn status from series B. 

1. Run a technical SEO audit and optimize your website

Technical SEO is one of the most important parts of SEO. It ensures that your SaaS website complies with the technical requirements of modern search engines. This improves rankings. 

Run a comprehensive SEO audit to analyze your site’s technical health. It’s the first step of our SEO checklist for SaaS. It provides you with an overview of any issues your site might have. These could be slow-loading pages or inaccessibility on mobile devices.  

These technical issues can make it hard for your pages to achieve a high position in search engine results pages (SERPs). Other strategies, such as link building techniques and content marketing, might not work.  

So, let’s see what a technical SEO audit can help you with. 

Ensuring your site is easily crawlable and indexable

Start by verifying that search engines can find and index your site. Check your robots.txt file and ensure that there are no index tags. This helps you avoid accidentally blocking important pages. Update your XML sitemap and submit it via Google Search Console. 

Additionally, check that you don’t have any of the following:

Orphan pages: These are pages that lack links from other internal pages. This makes it difficult for your site visitors to discover them. Make sure you have an internal linking structure in place. 

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Duplicate content and keyword cannibalization: If you have two or more pages with similar or identical content, you could have “duplicate content” issues. 

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This can happen if:

• You have print-friendly URLs, like “companyname.com/page” and “companyname.com/print/page”
• You have mobile-friendly URLs, such as “m.companyname.com/page”
• You sell the same clothing items in different colors

Google doesn’t penalize you for duplicate content. However, similar or identical posts can still harm your search rankings. 

To avoid duplicate content, rewrite your blog posts and product pages. Update these with recent data. You can also implement the process of canonicalization. This involves adding canonical tags to signal to Google which page version is the original. Use these tags to show which page you want search engines to rank.

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Similarly, keyword cannibalization occurs when multiple pages target the exact keywords. This causes them to compete instead of improving your overall ranking. To avoid this, use canonical tags. We also maintain consistent URL parameters to guide search engines effectively.

Boosting your site performance and customer experience

A fast, responsive website is key for your B2B SaaS SEO strategy. It makes your pages discoverable by search engines and users. 

Ahrefs reports that 72.3% of businesses have a slow-loading website. This can impact the user experience. When people see pages loading too long, they might leave and look for other companies that offer similar services. 

What you can do is:

• Focus on improving your Core Web Vitals, such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). 
• Check that your site works on all smart devices.
• Leverage caching to reduce page load times.
• Compress your images so they load faster.
• Minify CSS and JavaScript.

Tackling SaaS-specific technical challenges

SaaS websites often encounter technical issues. These may happen because of JavaScript-heavy frameworks, dynamic URLs, and complex site structures. 

Consider using Google’s Search Console’s URL Inspection tool. It can help you address potential JavaScript rendering issues. 

In the case of dynamic pages (pricing and features), add canonical tags and implement clear, structured pagination. 

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Finally, consider whether you need a subfolder (subdirectory). Some SaaS companies have a separate domain where they host their help pages or blogs. It might look like “helpcenter.companyname.com.” 

Creating a subfolder like “companyname.com/helpcenter” is better for your SEO initiatives. Search engines can see that the subfolder is part of your subdomain. 

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Any authority, trust signals, or backlinks you’ve built for your primary domain are automatically shared with the content hosted in the subfolder. 

2. Create a mobile-responsive site design and optimize your content and visuals 

Traditionally, Google prioritized only the desktop versions of websites for search rankings. This means that people who accessed the same websites on their mobile phones didn’t have the same smooth experience desktop users had. The content and design weren’t compatible with the specifications of smaller screen sizes. 

This is why, in 2016, Google shifted to mobile-first indexing. Now, for ranking, it uses your website’s mobile version for indexing and crawlability. If you don’t optimize your site for smart devices, your pages might not appear in the top results. 

It might also be difficult to build long-term relationships with clients. SaaS clients want instant access to information. And, if this isn’t available, they’re more likely to look for other companies.  

Ensuring your site is responsive and accessible on smart devices

You must revamp your site’s layout to promote a positive user experience on mobile devices. This should adapt to all device sizes. Ensure every element, such as images, text, and buttons, is easily accessible. 

Additionally:

• Use larger fonts that don’t require zooming when reading. Also, use large buttons so that people can easily tap them when they want to take action, like buying a product or booking a consultation.
  
• Design interactive elements like buttons and links. Ample spacing and intuitive touch control should create a frictionless navigation experience.
  
• Add descriptive alt text to your visuals, as these are recognized by search engines.

• Use sufficient color contrast.

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Increasing loading times and mobile performance

SaaS clients want instant access. According to a LinkedIn article, prospective clients might leave without making a purchase if your site’s loading time is more than three seconds.

Here’s what we recommend doing when increasing your site’s loading speed:

• Optimize images: Compress images without sacrificing quality. Use modern formats like WebP to reduce file sizes and load times.
  
• Streamline scripts and plug-ins: Audit and trim down heavy JavaScript and CSS files. Remove or turn off unnecessary plug-ins and third-party widgets that slow down your site.
  
• Minimize redirects: To shorten the loading path, aim to reduce the number of redirects. This ensures quicker page rendering.
  
• Implement advanced loading techniques: Enable browser caching to store frequently accessed files locally. Lazy load images and other non-essential content so these only load when needed.
  
• Use a content delivery network (CDN): It helps distribute your content. Loading times will be fast, no matter where your audience is located. 

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Optimizing your mobile conversion journey

Refine your mobile funnel to increase conversion rates by reducing friction at every step. Optimize each component of the conversion process to ensure mobile users can move from browsing to taking action. 

Here’s how to enhance your mobile conversion paths:

• Simplify forms: Limit the number of fields to essential information. Consider using auto-fill and smart defaults to reduce input effort.
  
• Incorporate one-tap logins: Allow users to sign up or log in via their Google or social accounts. This way, they won’t have to enter their login details every time.
  
• Prominent CTAs: Design CTAs that are visible and accessible on all screen sizes. Use contrasting colors and strategic placement to ensure they stand out.
  
• Streamline navigation: Reduce steps in the conversion process by minimizing unnecessary page transitions.
  
• Optimize checkout and signup processes: Make the conversion process as straightforward as possible. Eliminate distractions and ensure consistency across devices. Test and refine the process based on user feedback and performance metrics.

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3. Drive conversions with KPI-aligned keyword analysis

Keyword research is another essential element in our SaaS SEO checklist. It lets you choose the right keywords that target the user’s search intent. It’ll increase your chance of converting website visits into demo signups or purchases.   

Discovering high-intent keywords that convert

Target bottom-of-funnel (BOFU) commercial keywords. These search queries include product categories, pricing inquiries, or comparisons, such as:

• “SaaS marketing automation cost”
• “Buy SaaS accounting software”
• “SaaS CRM pricing”

These keyphrases indicate that users are close to making a buying decision. 

Here’s an example. Our SaaS client Remote ranks first when someone searches for “international payroll software”. This result is organic, so the company isn’t paying for ads for search rankings. 

However, Google also mentions Remote in the top global payroll services, right above the organic results.

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We use Ahrefs to get a clearer picture of our clients’ traffic and keyword rankings. The analytics show that Remote grew its visitors to 600k monthly from 80k. This indicates they have a strong B2B SaaS SEO strategy in place (with our team’s help!). This helped them boost their revenue from $500m to $815m.                     

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Reaching prospective buyers with mid-funnel keywords

Attract prospective customers who are in the research and consideration stage by focusing on middle-of-the funnel (MOFU) keywords. These terms relate to how-to guides, best practices, or problem-solving content, like:

• “Benefits of SaaS project management tools”
• “Comparing SaaS HR systems”
• “Guide to SaaS pricing models”
• “How to choose a SaaS CRM”

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These let you position your brand as an expert resource. Craft informative, engaging content that educates your target audience about SaaS challenges and solutions. This nurtures leads and moves them closer to the conversion phase. 

Expanding reach with informational top-of-funnel Keywords

Reach a broader audience by targeting top-of-the-funnel (TOFU) keywords. These boost brand awareness and introduce potential customers to your offerings. These search terms are usually broader and more informational. They also target SaaS clients who are beginning their research. 

Top-of-funnel keywords might include something like:

• “Trends in the SaaS industry 2025”
• “SaaS benefits for businesses”
• “How to start a SaaS blog”
• “How SaaS works”

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For TOFU content, craft engaging blog articles, thought leadership articles, and educational content. This should answer common industry questions. This SaaS SEO strategy not only increases organic traffic. But it also lays the foundation for deeper customer engagement over time. 

This is exactly the approach we used for our client, Hightouch. We identified the pages for which they wanted to achieve a higher ranking (e.g., “composable cdp” and “salesforce data cloud”). Then, we decided that these were perfect for our TOFU keyword strategy. 

Since 2022, we’ve helped Hightouch rank for more than 13,000 keywords. We’ve also helped them rank in positions 1-3 in SERPs for nearly 300 keywords. 

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The importance of targeting long-tail keywords 

You’ve probably heard about companies attracting more than 10,000 monthly visitors but don’t experience one conversion. 

This is why we target long-tail keywords. Examples include “best SaaS project management tool for remote teams” and “affordable SaaS HR solutions for startups”. 

In comparison to short-tail keyphrases, long-tail keywords are multi-word phrases that don’t have a high search volume. However, they bring in highly targeted traffic. They reflect specific user queries and often have a strong buying search intent. 

These keyphrases might only attract 10 website visitors. But we know that these visits are valuable and more likely to convert.

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4. Address the commercial intent on your site pages

The next step is to create content that targets consumers with commercial intent. This guides them from evaluation to conversion. 

Create high-value pages where you answer questions that prospective customers might have. These pages should also discuss overcoming objections. Include the advantages of using your SaaS product, too. 

Showcasing your product with high-impact landing pages

Build a landing page showcasing your product’s key features and benefits. Provide concise, persuasive information with visual elements. Include screenshots or demo videos to illustrate how it works. 

Use strong calls-to-action (CTAs). Write something like “Start Your Free Trial” to drive users toward signing up for a trial or demo.  

This is the landing page of one of our clients, Freshworks, a cloud-based SaaS company. 

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Creating impactful comparison guides

Create comparison pages. Here, you can outline the advantages of your SaaS product over competitors. Use tables, charts, and feature-by-feature breakdowns. These help prospects see how your SaaS solution stands out. 

Address common objections and the benefits you offer to address the features competitors’ products lack. This helps you acknowledge the areas where you excel. 

Here’s an example of our Top 8 SaaS Marketing Agencies blog post. It highlights the benefits of working with our team. It also mentions clients we’ve worked with and how we’ve helped them reach their SEO marketing goals.

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For a successful competitor comparison page, you can use keywords like:

• “Best [product category] software”
• “[Your SaaS] vs. [Competitor]” 
• “[Competitor] alternative”

We’ve had a high success rate ranking these search queries for our clients. 

For example, prospective customers search for “hightouch vs segment”, “census vs hightouch”, and “segment alternatives”. These keyphrases position Hightouch’s pages in the first three results of SERPs. Even though there are companies with similar services. 

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Designing clear and persuasive pricing pages

Design pricing pages that are transparent, easy to understand, and persuasive. Communicate the value proposition for each plan. Include social proof, like testimonials and customer logos. Provide a clear CTA like “Get Started” or “Subscribe Now” for each pricing tier. 

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Add visual elements, like pricing tables and feature checklists. These help users quickly evaluate their options. 

Building trust with real-world case studies

Create in-depth case studies and testimonial pages. These help build trust and confirm your product’s effectiveness. Use real-world examples. These showcase how your solution has solved problems and delivered results for your customers. 

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In addition to written feedback, add video interviews from satisfied clients. These can highlight specific benefits and return on investment (ROI). Include measurable outcomes, direct quotes, and before-and-after scenarios. 

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Remember that your pricing and case study pages won’t get much inbound traffic. However, you can still mention specific case studies on your blog page. You could target niche-specific or problem-based search terms. These can include “accounting software case studies” or “How SaaS companies can use AI to automate [process]”. 

5. Address the Informational intent in your content

Don’t just focus on the commercial intent. Develop an informational content strategy that educates, engages, and nurtures your audience. Most SaaS clients are looking for information before buying something. They might also want to know how software A and software B work. 

Here’s where to use different types of content formats, as discussed below, to help build your brand’s authority and attract prospects at every stage of the buyer’s journey. 

These are also a mix of MOFU and TOFU content. We always aim to implement both of them for our clients’ B2B SaaS SEO strategies. 

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Demonstrating product impact through case studies

Write articles that detail real-world applications of your SaaS product. Use storytelling to describe how this solves specific problems for different business sizes. 

This is also a great place to include:

• Step-by-step processes
• Measurable results 
• Customer quotes

These make the content relatable and persuasive.

(This is an example of a case study page.) 

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Guiding your audience with proven strategies

Create comprehensive guides with step-by-step instructions, actionable tips, and proven strategies relevant to SaaS. These guides should serve as go-to resources for your target audience, helping them navigate challenges and implement best practices with your SaaS product. 

For example, in 2024, our client, Remote, published an article on the best practices for remote working. The company is an employer of record service. This means that it allows remote teams to hire international talent as if they’re contracted as “employees”, and not “freelancers”. 

The blog post provides valuable information for employers working remotely. It also mentions Remote as a global staffing solution. 

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Uncovering insights with industry reports and research studies

Share original research or compile industry reports. These should provide insights into trends, challenges, and opportunities. Use charts and expert commentary to enhance credibility and help your audience make informed decisions. 

For example, you can publish a quarterly industry report on emerging trends in SaaS technology. 

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Simplify complex processes with how-to guides and tutorials

SaaS products can be complex. You want to make it as easy as possible for users interested in purchasing it. Craft clear, concise, and engaging how-to guides and tutorials to walk users through processes and features. 

Include step-by-step instructions, screenshots, and video clips. These ensure that the content is both informative and easy to follow.

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Establishing authority with opinion pieces and analyzing trends

Publish thought leadership content that offers your perspective on industry trends, challenges, and innovations. These pieces should spark discussion, provide unique insights, and position your brand as an expert. 

For instance, you might post an opinion piece on the future of AI in the SaaS industry. 

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Clarify industry and software jargon with glossary and definition pages

Develop detailed glossaries and definition pages explaining industry or technical jargon. These resources serve as valuable references for your audience, helping them understand complex concepts and improve their overall industry knowledge.

An example would be creating a glossary page defining key SaaS terminology or terms your software uses.

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Now, it’s time to move on to the next step of this SEO checklist for SaaS businesses: link building. 

6. Build a strong backlink profile through high-quality link building 

For SEO, search engines take your backlink profile into consideration. This comes from your link building strategy, which enhances your website’s authority and search engine rankings (as long as you’re building links from reputable, authoritative websites). 

Securing backlinks through partnerships with other SaaS resource pages

Identify and collaborate with authoritative resource pages within the SaaS niche that offer valuable tools and content. Reach out to website owners. Present your content or tool as a beneficial addition to their list. 

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This strategy doesn’t just earn you relevant backlinks. It also positions your brand within your niche.

Posting original research with data-driven storytelling 

Publish original research or data studies relevant to the SaaS industry. Present your findings through engaging narratives, infographics, or comprehensive reports. Reach out to journalists so they’ll link to your content. They often reference such information in their work. 

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Offering guest blogs to secure your columnist spot

Contribute high-quality guest posts to reputable blogs within the SaaS niche. Aim for recurring columnist opportunities to establish ongoing relationships and consistent backlinks. Ensure your content provides value and aligns with the host site’s audience. 

If you search for “write for us SaaS”, you get a list of results like these:

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Engaging with your audience on social media

Use social media channels like Facebook, Instagram, or X (formerly Twitter) to share valuable content, engage with your audience, and connect with SaaS influencers. This technique helps increase your brand’s visibility. It can lead to organic backlinks from other reputable sites. 

For example, you might share an in-depth article on LinkedIn to target SaaS employers. Instagram might be the best channel if you’ve created an infographic. 

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Don’t forget to add hashtags to your social media posts. Make them relevant to your product and industry. For example, you could add something like:

• “#bestsoftwarefinance”
• “#accountingsoftware”
• “#saasremoteteam”
• “#SaaStools”

Creating high-quality content that earns natural links

Create valuable and unique content as a go-to resource in the SaaS field. This could include in-depth guides, tutorials, or interactive tools. Valuable content naturally attracts backlinks as others reference your work. 

This is also what we do for our clients. Preply, was struggling to rank for keywords in the language and tutoring space. Through valuable content, we’ve been able to help them get brand mentions on top sites. 

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This has resulted in an increase in their monthly traffic. Now, Preply’s website gets more than 2.4 million organic visits.

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Turning dead links into opportunities with broken link building 

Check whether other SaaS websites are linking to broken links. If so, offer to replace this with your content. This helps the website owner fix dead links and provides you with a backlink opportunity. Which is a win-win situation. 

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Gaining exposure through speaking events

Engage as a guest in industry-related podcasts, webinars, and conferences. These platforms often provide backlinks in show notes or event pages, enhancing your online presence and authority.

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7a. Optimize your videos for YouTube SEO

Another strategy we recommend in our SaaS SEO checklist is to enhance your SaaS brand’s presence on YouTube through video content. To attract new SaaS clients and boost visibility and engagement, you need to post content on social channels where your prospective customers are active, such as YouTube.

SaaS processes can be complex sometimes. You have to make it easy for your audience to comprehend your content. And you can do this through YouTube SEO. 

Plus, videos do sometimes show up in search results for users looking for solutions. 

Let’s see why and how YouTube videos can be part of your SaaS SEO checklist. 

Solving customer pain points with how-to videos

Create videos that address your audience’s common pain points. Discuss how your SaaS solution can solve it. These videos should be clear and practical and showcase step-by-step solutions.

For example, you could post a video titled “How to automate your invoicing with [your SaaS]”. It may show the setup and benefits of automation.

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Guiding users with step-by-step product tutorials and SEO strategies 

Produce detailed tutorials that walk users through your product’s features and functions. The format should be easy to follow. Through this, potential customers understand how to use your product and get the most value out of it.

You could record a video series that covers every aspect of setting up and using your platform (or a strategy related to your services) from start to finish.

Here’s a screenshot of our link building strategy series on YouTube:

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Welcoming new users with beginner’s guide videos

Share introductory videos aimed at new users or prospects who are unfamiliar with your product. These videos should cover the basics, provide a general overview, and answer common questions to help viewers feel comfortable and informed.

As an example, you could upload a video titled “Getting Started with [Your SaaS]: A Beginner’s Guide.” Or something like that. 

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Diving deep into your product’s features with in-depth explainers

Create in-depth video content that thoroughly explores specific features or advanced aspects of your SaaS product. These videos should offer detailed insights, use cases, and expert tips to help experienced users maximize their product usage.

In your video, you could explain what makes your offering unique. Or you could explain additional features you offer, such as customization options or integrations. 

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Connecting with users through interviews and Q&A sessions

Engage with industry experts, satisfied customers, or key team members through interviews and Q&A sessions. These videos provide social proof, build trust, and offer diverse perspectives on your product and its impact.

Here’s a screenshot of a video in which Ranmay Rath, Digital Web Solutions’ vice president, interviews Jeremy Moser, our founder and SEO consultant. 

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7b. Optimize your videos for TikTok SEO

TikTok is a popular social media app among young generations. According to Exploding Topics, 30% of individuals who use TikTok are between 25 and 34 years old. So, if you’ve created a new invoicing software for new freelancers, you’re most likely to find them on this app. 

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This SEO checklist for SaaS brands won’t be complete if we don’t explore the benefits of TikTok videos. 

Let’s dive in. 

Creating “Try this [feature] to save time!” videos

Record short TikTok videos demonstrating how a specific feature of your SaaS product can simplify or accelerate a common task. Keep the content concise and engaging by showcasing quick wins that capture attention and encourage viewers to try your solution. You could post a video titled “Try this automation tool to save time!”

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Sharing cool hacks with fast screen recordings

Capture screen recordings that showcase clever tips, shortcuts, or hacks within your SaaS platform. These videos should be visually engaging. They should also focus on a single, impactful tip that improves workflow or productivity.

This could be a fast-paced clip showing a shortcut that helps users navigate a complex interface more efficiently.

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Showcasing before-and-after transformations using your SaaS 

Create visually compelling videos that illustrate the transformative impact of your SaaS service. Before-and-after comparisons can highlight improvements in efficiency, output quality, or overall business performance.

For example, you could share a side-by-side video showing the difference in workflow efficiency before and after implementing your automation tool. This can also be helpful if you have an editing tool for images. 

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Providing industry-specific quick solutions

Tailor your TikTok content to provide rapid, industry-focused solutions. Create videos that address specific challenges faced by professionals in your target market. You could also offer bite-sized tips that position your SaaS as a must-have tool in that industry.

You could post a video for healthcare professionals showing how your scheduling tool reduces appointment booking errors. Or, you could post how people can manage their time more efficiently. If you own a project management tool, they may be more likely to use your services, knowing that you post high-quality video content. 

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8. Boost performance through regular, metrics-driven content improvement

Optimize your content continuously to stay ahead in search engine rankings and achieve your key performance indicators (KPIs). Refine your content regularly based on performance data. This ensures that your pages remain competitive and aligned with evolving search trends.

Testing and optimizing your meta titles and descriptions

Regularly test and update your meta titles and descriptions to boost click-through rates and improve relevancy. Use A/B testing to determine which variations resonate best with your audience. Monitor your performance through analytics and adjust your copy to include timely CTAs or fresh value propositions.

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Updating your content with more value 

Enhance your existing content by adding more information. This could be a new example, source, or case study providing deeper insights. Increasing content length in a meaningful way can improve rankings. This keeps readers engaged longer and provides comprehensive answers to user queries.

Below is an example of a statistic blog post you’ll find on our uSERP blog. This type of content usually attracts journalists. We like keeping our content up-to-date. So, if we come across new data or updated statistics, we’ll immediately update our listicle. 

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Reaching a broader audience with LSI keywords

Identify and integrate latent semantic indexing (LSI) keywords into your content. These help improve relevancy and capture additional search traffic. Use keyword research tools (like Ahrefs) to uncover related terms and incorporate them naturally into your text, headings, and metadata.

For example, for a SaaS marketing tool, adding related LSI keywords like “digital marketing automation,” “email campaign optimization,” or “marketing analytics software” can help capture a broader range of searches.

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Addressing concerns with FAQs

Identify frequently asked questions and related queries that users are searching for. Then, update your content to answer them. This not only increases your authority. But it also helps your content rank for a wider array of long-tail queries.

If you’re in doubt, you can use Answer The Public. Enter your primary keyword. Then, you’ll get several questions that your audience might ask in search engines. Use these to create a frequently asked question (FAQ) page on your product pages or blog. 

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Earning more backlinks from relevant content 

To level up your link building game, create content that attracts backlinks naturally. Focus on crafting high-quality content that others find valuable enough to reference. Reach out to relevant sites for collaboration. 

Wrap up

Whether you’re a SaaS startup or an established business, use our SaaS SEO checklist as a tool to achieve your 

Our SEO checklist for SaaS can be a powerful tool for SaaS startups and established businesses. When you implement our strategies, you can significantly enhance your website’s performance, outrank competitors, and drive more conversions. 

Ready to elevate your B2B SEO game? Book a free strategy call with us and let our experts guide you to success. 

Frequently asked questions

Got questions about our SaaS SEO checklist? Here are our answers! 

1. What is the SaaS SEO checklist, and why is it important?

The SaaS SEO checklist is a comprehensive guide. It’s designed to help SaaS companies optimize their websites for search engines and conversions. It covers everything from technical audits and mobile-first improvements to content strategies and link building. These ensure your site stays competitive and drives measurable business outcomes.

2. How do I begin a technical SEO audit for my SaaS website?

Start by evaluating your site’s crawlability and indexability. Check your robots.txt file, update your XML sitemap, and ensure important pages aren’t blocked. 

Then, assess site performance. Focus on Core Web Vitals and mobile responsiveness and resolve issues like duplicate content and keyword cannibalization. You can achieve this by refining your internal linking strategy and using canonical tags.

3. Why is mobile-first UX optimization critical for SaaS SEO?

In this SaaS SEO checklist, we’ve highlighted the importance of having a mobile version of your website. Many users access websites via mobile devices, so optimizing your design for all screen sizes is key to increasing engagement and conversion rates. 

4. What does KPI-focused keyword research involve?

KPI-focused keyword research means identifying and targeting relevant keywords contributing to your business goals. These could be increased revenue and lower customer acquisition costs.  

It involves analyzing high-intent commercial keyphrases, mid-funnel terms for lead nurturing, top-of-funnel keywords for awareness, and long-tail variations to capture industry queries.

5. How do I create content that addresses commercial intent?

Your content has to speak directly to potential buyers. As we’ve explained in this SEO checklist for SaaS, it should define the value of your SaaS service clearly. Content pieces with commercial intent can include:

• Customer success case studies 
• Competitor comparison pages
• Product and landing pages
• Cear pricing pages

6. What is the role of informational content in a B2B SaaS SEO strategy?

Informational content helps build your brand’s authority and educate your target audience. It captures a broader range of search queries and helps establish trust over time. 

Resources with an informational user intent include:

• Best practices guides
• Use-case articles
• Glossary pages
• Industry reports
• How-to tutorials 
• Opinion pieces

7. How can I build high-quality, authoritative backlinks for my SaaS site?

An effective link building strategy is key to helping you attract relevant traffic. We recommend focusing on organic techniques, like:

• Posting social media content and engaging with users there
• Partnering with SaaS resource pages
• Creating link-worthy content
• Publishing original research
• Guest blogging
  

You should also engage in broken link building. If a SaaS blog has a dead link, reach out and ask if they can replace it with your content. 

For more information on link building, head to step 6 of our SaaS SEO checklist. And, if you need help with your link building plans, we offer different plans for any company size. Book a call with us today for a custom strategy. 

8. How do video-first SEO strategies differ for YouTube and TikTok?

On YouTube, videos are usually longer and more in-depth. These could be explainers, tutorials, and step-by-step instructions that improve search visibility. On TikTok, videos are shorter. 

These drive rapid engagement by:

• Presenting a before-and-after transformation
• Showcasing features
• Sharing quick tips

9. What is recurring KPI-focused content improvement?

This strategy involves reviewing and updating your content. You have to do this on a regular basis to maintain its relevancy and performance. You can do this by:

• Updating your content with new sources or B2B SaaS SEO examples
• A/B testing meta titles and descriptions
• Building backlinks naturally
• Adding LSI keywords

10. How do I measure the success of my SaaS SEO efforts?

Track KPIs such as organic traffic, conversion rates, and bounce rates. Review this regularly to understand which parts of your B2B SaaS SEO strategy are performing well or need improvement.