How much does SEO cost?
As the co-founder of several SaaS companies and an SEO agency, I get this question a lot.
If you’re just here to get some rough numbers or do some back-of-the-napkin math, I get it, and I’ve put the averages here at the beginning of the article for your convenience.
But here’s the deal.
If you’re an owner, founder, marketing executive, or other stakeholder serious about getting competitive SEO results this year, averages don’t really matter.
SEO is not like other marketing channels, where everyone can compete at the same time and have reasonable success, provided their offer is strong.
SEO is a zero-sum game.
Either you show up in the top-3 results when your target prospect is looking for something connected to your offer… or your competitors do.
So you have two options:
- Under-invest and waste 100% of the money you do end up spending on SEO.
- Intelligently invest enough money to beat your competitors and profit from SEO.
90% of the money spent on SEO goes to category one, and it’s why many people think SEO is dead.
It’s not… not even close.
And that’s why most of this article is for those in category two: folks who want to follow the example we set with Monday.com, transitioning them from the paid ads dependency that got them to their Series B to an SEO-driven unicorn-IPO.
So how much does SEO cost?
The Average Cost of SEO In 2025
Here’s some simple ranges for what is reasonable to invest in SEO for different businesses types in 2025, based on the average of what businesses at these size ranges are investing in SEO.
| Business Size | Price Range | What to expect |
| Small businesses | $1,000–$5,000/mo | Foundational SEO (content creation, local targeting, technical audit) |
| Mid-sized businesses | $5,000–$15,000/mo | Comprehensive SEO (content creation, backlink outreach, competitive keyword targeting) |
| Enterprise businesses | $20,000–$30,000+/mo | Large-scale SEO (content campaigns, technical optimizations, backlink campaigns, detailed reporting) |
Niche plays a massive role here, because the amount you need to spend to succeed is directly connected to the amount your competitors are spending, so for example, a new law firm is going to need to spend a LOT more to drive profit through SEO than a new bookkeeping firm.
Skill and experience obviously matter. A top-tier SEO agency like uSERP is can get you 10x better results for your budget than you’d get from most agencies. But if your competitors are spending 100x more than you, the skill and experience of your SEO providers can only go so far.
But let’s be clear about something. The cost of SEO doesn’t really matter.
Profitability is what matters.
Would you rather spend $20k and make $0 or spend $100k and make $120k?
And that’s the context for the rest of this post: how much does it cost to build a profitable SEO campaign?
Why Most Mid-to-Large Businesses End Up Investing In SEO
While my perspective is probably a bit biased given uSERP’s frequent SEO work with VC-backed SaaS startups and enterprise B2B companies, I’ve seen the exact same thing happen over and over and over…
A company quickly reaches $1-5M per year via paid advertising and then starts to stall out as ad costs increase, low hanging fruit vanishes, and retention issues catch up with high CAC and other customer acquisition shortcomings.
For smart stakeholders, the path to continue scaling usually looks like aggressively investing in content marketing or aggressively building an outbound sales team.
And in both cases, the company ends up investing in SEO.
SEO is synonymous with your online visibility, and even if you aren’t trying to bring in leads through Google search, the leads you are fielding through paid advertising and outbound sales ARE LOOKING YOU UP ONLINE.
When people look you up in search, what will they find? A random collection of pages or a search-focused prospect journey that primes them to buy from you?
When people look in search for insights and answers connected to your offer or niche, what will they find? Your content and brand, absorbing the irrational-but-no-less-real credibility and trust equity they place on top Google results?
Or your competitors? Who they now view as the Google-anointed best option.
There are a lot of reasons you’ll eventually invest in SEO:
- Ever-increasing costs for paid leads vs the cost-effective scale of organic leads
- The massively higher conversion rate of inbound leads vs outbound leads
- Lost revenue from searches driven by other marketing channels
- Lost revenue from competitors dominating search and poaching customers
- The underappreciated hiring and recruiting benefits of search visibility
And once you get to this point — once you realize that SEO is something you have to invest in — you’re ready to evaluate costs from the right perspective.
This reality is why the vast majority of mid-sized and up businesses eventually end up investing in SEO, but most doing it with feet dragging, well past the point of missing targets and losing momentum.
Hopefully, you’ll be able to join Monday, Nav, Preply, Hightouch, and many others who decided to get out ahead of the paid ads hangover and ride SEO to the top.
General Factors Affecting SEO Pricing
So now that we understand why we’re covering the cost of SEO in the first place, it’s time to evaluate SEO pricing from the perspective of someone who needs to succeed… not someone just looking to review some numbers, check a box on the to-do list, or pad out the investor update email.
And remember, most of these factors are very specifically about competition.
What are your competitors doing?
How much are your competitors spending?
And most importantly, what do you need to do and spend in order to get BETTER results than them?
Business Niche or Industry
Since SEO pricing is heavily tied to competition, it’s also heavily tied to the niche or industry that you’re in.
For example, most local service businesses can run profitable SEO campaigns on small budgets, because their competition can’t afford to invest larger amounts of money into SEO.
The opposite end of the spectrum includes industries like law, finance, SaaS, and real estate, where budgets aren’t just large, but they’ve been large for many years, with leading players firmly entrenched in search and very difficult (but not impossible) to compete against.
| Business Niche Examples | SEO Pricing (monthly retainer) |
| Local restaurant | $750–$1,500/mo |
| Dentistry private practice | $1,500–$5,000/mo |
| VC-funded SaaS Startup | $5,000-$15,000/m |
| Personal Injury Law Firm | $20,000–$30,000+/mo |
Size of the Business
Smaller, local businesses typically don’t have competitors spending 6-8 figures on SEO each year, so their needs don’t tend to be as complex as a sprawling enterprise trying to rank for nationally competitive keywords.
It’s probably not shocking that business size correlates with the cost of a profitable SEO investment.
| Business Size | SEO Pricing (monthly retainer) |
| Bootstrapped startups and local businesses | $750–$1,500/mo |
| Regional small businesses | $1,500–$5,000/mo |
| Mid-sized businesses | $5,000-$15,000/m |
| Large Enterprise | $20,000–$30,000+/mo |
Type & Scope of Services Required
SEO services can vary from a quick technical audit to a hands-on, full-service SEO plan. The more services you need, the more it’ll cost. It makes sense — more hours of work from experts means a higher price tag.
| Level of service | Cost |
| Basic SEO consultation | $100–$300/hour |
| SEO copywriting (blog posts, webpages, etc.) | $0.15–$0.50/word |
| Keyword research and optimization | $500–$2,000 |
| Internal link profile audit | $500–$7,500 (depends on the website’s size and complexity) |
| Full SEO content audit | $500–$7,500 (depends on the website’s size and complexity) |
| Premium link building | $700-$1,000 per link |
| Full-service SEO campaign | $5,000–$25,000/campaign |
The type and scope of SEO services you need have a massive impact on the cost.
One of the most expensive components of SEO is authority link building. We built uSERP from the ground up with a specific focus on offering the best link building services in the world, because that is THE bottleneck that very few companies can solve at the level needed to compete with enterprise companies.
Provider Experience & Track Record
Anyone can offer SEO. It’s done entirely online and most people don’t understand it, so it’s easy to offer worthless SEO services with clients being none the wiser.
This is why it’s so important to evaluate experience and track record. If you’re a SaaS company trying to hit your Series B, you can go pay $1,000-$5,000 per month to a random agency that’s “worked with SaaS”, or you can pay $10,000-$15,000 per month to an SEO agency like uSERP that’s helped numerous SaaS companies use SEO to reach key growth milestones, including a unicorn IPO.
Again, would you rather spend $60k per year on SEO and make nothing back from it? Or pay $120k per month to drive $200k in sales?
There’s always going to be inexperienced or weakly experienced folks offering to hit all your goals for a pittance. In some marketing channels, going with a weak option initially isn’t going to kill your business.
In a zero-sum game, you either win or you fail.
Geographic Location Of Company & SEO Providers
We can all agree that hiring a web developer in India or the Philippines will cost less than hiring one in Silicon Valley, and that has nothing to do with skill. The same logic applies to SEO professionals and agencies.
A high-end professional in a major city like San Francisco, Los Angeles, or New York will generally cost more than someone in a smaller town or another country where the cost of living is significantly lower.
On average, a US-based SEO agency will charge $100–$300 an hour, while agencies overseas can charge as little as $10–$50 per hour.
At the same time, in a globalized marketplace, true experts in SEO will typically have learned how to charge globally competitive rates, regardless of where they are working from.
Scope of SEO Goals
Finally, the cost of SEO services also depends on the expected outcome.
If you’re a marketer trying to fit SEO into your marketing budget, aiming for a modest boost in visibility for a handful of local keywords will be significantly less expensive than a national business aiming to dominate search results for highly competitive terms and drive measurable ROI from the channel.
It’s essential to be realistic about your goals and work with your SEO partner (whether in-house or external) to determine a strategy that aligns with your budget and desired ROI.
SEO Pricing Models
SEO professionals and agencies typically offer different pricing models, each with different effects on your SEO budget.
Let’s break down the most common models available and look at when they make the most sense.
Hourly rates
Hourly rates are great for small businesses or projects with a very limited scope. This pricing model can be great for short-term consultations, quick technical audits, or specific one-off tasks.
This model has some cons for the client, like low predictability, and it can lead to cost overruns if the project scales. However, it’s the most flexible option.
Monthly retainer
This is the most common SEO pricing model, both for agencies and independent SEO consultants. The client pays a fixed price per month for SEO for a set package of services.
This model is ideal for businesses of all sizes that want ongoing, consistent SEO efforts. Monthly retainers make SEO budgets more consistent and predictable.
Project-based pricing
In this case, you pay a fixed price for a specific SEO project or deliverable, regardless of its length.
This is the preferred model for things like website audits, workshops, or a set amount of content creation.
Project-based SEO is highly scalable and ideal for well-defined SEO tasks with a clear start and end date. However, they tend to be less flexible than other options.
Performance-based pricing
Finally, we have performance-based pricing. With this model, you tie at least a piece of the SEO fees to specific performance metrics, such as:
- Increased search rankings on keywords
- Lead generation
- Web traffic
Business owners love performance-based pricing because it puts most of the risk of the investment on the SEO agency or consultant.
That’s why only reputable agencies with a solid foundation venture into this business model. However, some factors are simply out of the SEO provider’s control, so risk is always there.
| Feature | Hourly Rates | Monthly Retainer | Project-Based | Performance-Based |
| Cost | $100–$300 | $7,500–$25,000+ | $5,000–$25,000+ | Varies per KPI (e.g., $500 per keyword ranked #1 or #2 in the SERPs) |
| Cost Predictability | Low | High | Medium | Low |
| Flexibility | High | Medium | Low | Medium |
| Scalability | Medium | High | High | Medium |
| Best for | Short-term, specific tasks | Ongoing SEO efforts | Discrete projects | Businesses with strong conversion rates but low search presence |
Need help with this decision? Take a run through this SEO decision tree to help determine what SEO investment is right for your organization.
Most common SEO services and prices
SEO isn’t a one-size-fits-all proposition. That means the specific services a business might need — and their costs — will vary.
Here, we’ll cover some of the most common SEO services, what they typically involve, and how much you can expect to pay.
Content creation and optimization
SEO and content go hand-in-hand. Your business needs high-quality, unique, and relevant content that answers the questions your target audience is asking.
Content creation and optimization involves:
- Keyword research: Finding the phrases people use to search for things related to your business.
- Content strategy: Planning what content you need, the formats, and how it maps to customers’ needs.
- Content writing: Blog posts, articles, website copy, product descriptions, etc.
- On-page optimization: Making sure search engines fully understand what your content is about.
The price of content varies widely depending on length, depth, expertise required, and the writer’s experience.
Here’s a basic breakdown:
| Service | Price Range |
| Keyword research and content strategy | $500–$2,000+ (depends on the scope) |
| Blog post (500–2,000 words) | $75–$1,000+ (depends on content quality and technical difficulty) |
| Website copywriting | $50–$200 per page (or more for specialized industries) |
Link building and audits
Links from other high-authority sites to yours are like votes of confidence for your website. Search engines want to see you have these “backlinks,” showing others find your content valuable. Link building often includes:
- Backlink audit: Analyzing your existing links to identify potential issues or low-quality links that might hurt your rankings.
- Outreach: Contacting websites to try and get a link back to your content. It involves pitches, guest posts, collaborations, etc.
- Building high-quality backlinks: Creating content or resources specifically designed to attract natural backlinks.
Backlinks are still one of the top factors search engines use when deciding how to rank content. Not all links hold the same weight, though! Backlinks from sites with a high domain authority or rating (DR) are harder to get and more expensive than those with a lower DR.
Link building is one of the most crucial (and time-intensive) parts of SEO, making it more expensive overall.
Here are some factors driving the cost:
| Service | Price Range |
| Backlink audit | $500–$5,000+ (depending on the website’s size) |
| Securing a single backlink on a high-quality site | $100–$1,000+ (depending on the website’s DR) |
| Outreach campaign | $1,000–$5,000+ per month, often included in monthly retainers |
Technical SEO audit and optimizations
Technical SEO is about optimizing your website’s “backend” to ensure search engines understand it. If search engines can’t crawl or understand your website, nothing else you do matters.
A technical SEO audit analyzes areas such as:
- Crawling and indexing: Can search engines easily find the important pages of your site?
- Page speed: Do your pages load fast enough for search engines and users?
- Mobile optimization: Mobile-first indexing matters more than ever.
- Site architecture: Is your site’s structure clear and logical?
- Security: Is your site secure with an SSL certificate?
| Service | Price Range |
| Technical SEO Audit | $500–$5000+ (depends on website’s size and complexity) |
| Optimization services (fixing issues found in the audit) | $100–$300+/hour (depends on the skills needed) |
Reporting and analytics
SEO is all about data-driven decision-making. That requires constant tracking and analyzing of your results in real-time. Reporting and analytics may cover the following:
- Number of conversions and average conversion rates.
- Number and quality of backlinks
- Tracking keyword rankings.
- Website traffic.
The data you get through reports and analytics is vital for understanding how your SEO efforts translate into business results and making strategic optimizations.
Here’s a breakdown of the costs of reporting and analytics:
| Service | Price Range |
| Basic analytics (Google Analytics, Webmaster Tools) | Free(but you’ll need to invest time in setting tools up properly and learning how to pull the insights you need) |
| Premium Analytics platforms (Ahrefs, Semrush, etc.) | $100–$500+/month |
| Custom Reporting Setup and Analysis | Included in monthly retainers, or $100–$200+/hour for project-based work. |
Monthly reporting and monitoring
SEO is an ongoing process. Continuous monitoring and reporting show what’s working and what’s not.
Periodically reviewing your analytics data and interpreting the results to monitor for improvements is a rich source of actionable insights. It’s a way to track how SEO correlates with your business goals.
Monthly reporting and monitoring costs are usually included in monthly SEO retainers for ongoing clients. However, some freelancers and agencies may offer it as a standalone service for companies that primarily handle SEO in-house and just want reporting support.
Building an in-house SEO team
Building your in-house SEO team offers potential benefits like direct control and deeper integration, but understanding the associated costs is essential.
Why? You’ll easily spend a minimum of $300,000 to $600,000 to build a small in-house team. The crazy part? These are annual costs (read: a huge impact on your bottom line).
Plus, it’ll take multiple quarters (at least) to drive meaningful results. Plus, these results are never guaranteed. Building a team from the ground up takes a bit of trial and error to get it right.
Here’s how these in-house expenses add up:
- SEO professional salaries: Salaries make up the bulk of in-house SEO. SEO specialists with varying expertise are crucial. You’ll likely need a strategist, a technical SEO expert, a content specialist, and a link building expert. Annual salaries can easily range from $60,000 to $120,000+ for each role (an average of $81,414, according to Glassdoor), depending on experience. You may be able to find candidates who can take on multiple roles to save money, but that depends on the breadth and scope of your SEO goals. Let’s not forget all the other costs associated with hiring employees (health insurance and other benefits).
- Content creation expenses: High-quality content is the backbone of SEO. Factor in costs for writers, editors, graphic designers, and video creators (if your strategy includes multimedia). Add tens of thousands more to your monthly expenses to cover these costs.
- SEO tools: Subscribing to essential SEO tools like Ahrefs, Semrush, SurferSEO, or others for keyword research and SEO optimization is necessary. These can add hundreds (even thousands) of dollars to your monthly costs.
- Link building: While some backlinks may be organic, link building often involves paid partnerships, guest posts, or outreach campaigns that come with their own costs.
- Management and ROI: Managing an SEO team requires dedicated oversight to implement, track, and adjust strategies for better ROI. This can translate to added salary expenses or divert the time of existing personnel.
Hiring an SEO agency
On the flip side, partnering with an SEO agency presents a different cost structure and distinct advantages. Even if you invest $10,000 a month ($60,000 per year), that’s potentially 10x cheaper than building an in-house team. Agencies can also run advanced display Ad networks to increase traffic and leads to their client businesses.
Still not convinced? Here are some key benefits of hiring an SEO agency:
- Expertise and specialization: Agencies offer a team of experts in different SEO disciplines, saving you the effort of finding and hiring multiple specialists individually.
- Bundled costs: Agencies handle expenses like tools and software internally, so you don’t have to worry about individual subscriptions.
- Better SEO tools: Since SEO is their core business, digital marketing agencies and SEO agencies typically use best-in-class SEO tools that smaller teams can’t afford.
- Single payment model: Agency fees are often structured as a single monthly or project-based payment, simplifying your budgeting.
- Efficiency and focus: SEO agencies handle the strategy, implementation, and reporting, freeing up your time to focus on other core business areas.
Here’s a summary to help you decide.
| Feature | Pros | Cons |
| In-House SEO | * Deeper understanding of your business.* More control over strategy.* Potentially more cost-effective in the long term. | * Time-consuming to find expertise.* Requires management.* Need to manage tools yourself. |
| SEO Agency | * Immediate access to specialists.* Established processes.* Access to premium tools. | * Recurring fees.* May not be the top priority.* Need to communicate your needs effectively. |
Key Takeaway: Both in-house SEO and agencies offer compelling benefits. In-house grants you more control but comes with greater complexity and risk. Agencies offer convenience and expertise but involve trusting an external partner.
Hiring an SEO agency is 10x cheaper than building an in-house SEO team and can drive results in months instead of years.
SEO: A worthwhile investment, not a cash grab.
There’s no single magic number for how much SEO costs. Different businesses will need different levels of service.
Some will require a stronger focus on technical SEO, while others will require more hands-on on-page SEO. Others have their technical and on-page SEO worked out, but their off-page SEO is lacking. Others still need the whole package.
Like a great suit, you must tailor your SEO strategy to fit your business perfectly, making a standard SEO pricing plan impractical.
A word of caution: beware of agencies or individuals promising guaranteed first-page rankings or results that seem too good to be true. SEO takes time and consistent effort. If someone offers overnight miracles, it’s probably a scam.
SEO, done right, will give you the best return on investment in the long run. It’s about building a solid, ever-evolving strategy to make sure your ideal customers find you right when they need you.
Investing in SEO isn’t cheap. In-house? You can’t guarantee your in-house link builder can get 30 links per month. And you pay a salary regardless of whether they hit that goal.
Content? Want 20 pieces per month? If your in-house writers don’t hit that, you’re paying a salary regardless.
With this structure, if things aren’t good, you can change directions quickly, without severance packages, firing, job boards, interviews, onboarding, training, and managing them every single day to make sure they are doing the tasks given.
The mantra of “in-house is best” is long gone.
Especially in SEO, where deliverables are very clear-cut.
The best of the best keep it simple: SEO managers at the top. Give them a budget and let them outsource core functions while managing the strategy that pulls it together.
Ready to strike while the iron’s hot? Book an intro call with uSERP. We’ll scale your SEO-driven revenue 10x faster (and cheaper) than hiring in-house.
Frequently Asked Questions About SEO Pricing & Costs
Here are some straightforward answers to the most common questions folks have about SEO pricing and costs.
1. What is the average cost of SEO services in 2025?
The cost of SEO services varies based on the provider, scope of work, and industry competition. On average, freelancers charge between $50 – $150 per hour or $500 – $3,000 per month, making them a more affordable option for smaller businesses. Small SEO agencies typically charge $2,500 – $7,500 per month, offering a balance between affordability and comprehensive service. High-end agencies and enterprise-level SEO services range from $10,000 – $50,000+ per month, as they often include advanced strategies, technical optimizations, and extensive content marketing efforts. One-time SEO projects, such as audits or website optimizations, can cost between $2,000 – $10,000, depending on complexity.
2. How do SEO agencies and freelancers charge for their services?
SEO providers use different pricing models depending on the type of service and client needs. Some charge hourly rates, which typically range from $50 – $250 per hour, making them a flexible option for consulting or small SEO tasks. Many agencies and freelancers operate on a monthly retainer model, where businesses pay a set fee ranging from $1,500 – $25,000 per month for ongoing optimization and content creation. Some providers offer per-project pricing, which can range from $2,000 – $20,000 for specific services like SEO audits or technical fixes. A less common model is performance-based pricing, where agencies get paid based on ranking improvements or traffic growth, though this is often tied to strict contracts.
3. Why do SEO prices vary so much between providers?
SEO pricing fluctuates based on experience, service depth, and industry competition. An experienced SEO expert with a strong track record will charge more than someone just starting. Location also plays a role, as agencies in major cities often have higher rates. Additionally, different SEO packages impact pricing—basic SEO services may focus on foundational improvements, while comprehensive strategies that include content marketing, link building, and technical SEO will naturally cost more. Agencies with access to premium tools and data-driven insights often charge higher fees to reflect the added value they provide.
4. What factors determine the cost of SEO for my business?
Several factors influence the cost of SEO, including industry competition, keyword difficulty, website size, and content needs. Businesses in highly competitive industries, such as law, finance, and SaaS, require more resources to outrank competitors, leading to higher SEO costs. Keywords with high search volume and commercial intent also demand more effort and budget. Larger or outdated websites often need extensive technical fixes and structural improvements, which add to the overall expense. Additionally, link building and high-quality content creation contribute to pricing, as both require ongoing investment to drive long-term rankings.
5. How does my industry/niche affect SEO pricing?
The level of competition within your industry is the single biggest factor driving SEO costs. High-value, high-competition industries such as legal services, finance, and healthcare tend to have more businesses competing for the same keywords, requiring a larger budget for optimization, backlinks, and content. These industries also require a high degree of expertise in content creation, especially when it comes to compliance and accuracy. On the other hand, niche B2B markets or local businesses often face less competition, meaning they can achieve results with a more modest budget and a focused SEO strategy.
6. Is SEO a one-time cost, or do I need an ongoing investment?
SEO is an ongoing investment rather than a one-time expense. While a one-time SEO audit or optimization can improve a website’s performance, search engine algorithms constantly evolve, and competitors continue to optimize. To maintain and improve rankings, businesses must invest in regular content creation, backlink building, and technical SEO updates. Without continuous effort, rankings can drop, leading to a decline in traffic and leads. A long-term SEO strategy ensures that businesses stay competitive and sustain organic growth.
7. Is expensive SEO always better than cheap SEO?
Expensive SEO isn’t always better, but SEO is a zero-sum game, where you either win or lose against competitors, so you either spend enough to win, or everything you spend is wasted. This is a tough sell for any SEO professional or agency that doesn’t have a proven track record to demonstrate, so most ignore it, promise long-term results, and just collect payment in the short term while their clients get no ROI. If you are serious about getting SEO results in a competitive industry, book a free consultation with our SEO experts here at uSERP, and we’ll give you an accurate idea of how much you need to spend to compete in your niche.
8. How much should I budget for SEO to see real results?
As we just mentioned, profitable SEO depends on business size, industry, and competition level, so your SEO budget needs to be whatever beats your competitors. As a rough estimate, small businesses focused on local SEO can expect to spend between $500 – $3,000 per month, while mid-sized companies investing in national or eCommerce SEO typically spend between $3,000 – $15,000 per month. Large enterprises or businesses in highly competitive industries often require $10,000 – $50,000+ per month for advanced SEO campaigns. SEO is a long-term game, and most businesses need to commit to at least 6-12 months to see significant results, although here at uSERP, our clients typically see tangible results in just two months.
9. What’s included in a typical SEO package?
A comprehensive SEO package generally includes several key services designed to improve a website’s visibility and ranking potential. Keyword research and strategy help identify high-value search terms that align with business goals. On-page optimization ensures that meta titles, descriptions, and site structure are properly optimized for search engines. Technical SEO focuses on improving site speed, mobile usability, and indexing issues. Content creation plays a crucial role in ranking, with blog posts, landing pages, and pillar content optimized for search. Link building is often the most important service and what we specialize in here at uSERP. It improves domain authority and allows all your content to actually rank, while analytics and reporting provide insights into progress and performance over time.
10. How do I know if I’m overpaying for SEO services?
Determining whether you’re overpaying for SEO services is really simple. Is investment in SEO driving growth in terms of your KPIs and real business outcomes? If so, then whatever you are paying is a good investment, and spending more, will probably continue to increase the ROI. If not, then you are either overpaying, or there is another component missing in your business that needs to be fixed in order to benefit from the SEO work being done. But a good SEO agency won’t just leave you hanging. They will identify whether or not you’re a good fit from the start and be accountable to the results they provide for you.
